The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Peg Solitaire Game
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens
Agency: COG1 / San Francisco
Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK
Agency: Forsman & Bodenfors / Gothenburg
Client: TELE2 Category: Brand Gaming/Applications / Online
The Passenger
Agency: Hyper Happen / London
Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich!
Agency: Jung von Matt AG / Hamburg
Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer
Agency: R/GA / New York
Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star
Agency: Tribal DDB London / London
Client: Hasbro Category: Brand Gaming/Applications / Online
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Good eyesight is fundamental.
Agency: AlmapBBDO / São Paulo
Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label
Agency: Leo Burnett Mexico / Mexico City
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet
Agency: Sil Malaysia / Kuala Lumpur
Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows
Agency: The Johnson Group / Chattanooga
Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS
Agency: ZAPPING / MADRID
Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
San Francisco Zoo
Agency: BBDO West / San Francisco
Client: words Category: Public Service/Political Television / Campaign
Ace/Joker/Diamond
Agency: McCann Erickson Singapore / Singapore
Client: National Council on Problem Gambling Category: Public Service/Non-Profit/Educational / Posters - Campaign
SuperCollider Animation Festival
Agency: Method / San Francisco
Client: San Francisco Film Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Film Festival Design Expression Series
Agency: Ogilvy / New York
Client: Tribeca Film Festival Category: Public Service/Non-Profit/Educational / Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Unilever
Title:
Clickmore
Category:
Brand Gaming/Applications / Online
Annual ID:
07190N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire Game
Category:
Brand Gaming/Applications / Online
Annual ID:
07191N
Award:
2007 Interactive Merit Award
Agency:
COG1 / San Francisco
Client:
Independent Film Channel
Title:
Samurai Kittens
Category:
Brand Gaming/Applications / Online
Annual ID:
07192N
Award:
2007 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
THE FRIEND NETWORK
Category:
Brand Gaming/Applications / Online
Annual ID:
07193N
Award:
2007 Interactive Merit Award
Agency:
glue London / London
Client:
MINI
Title:
Ave a word
Category:
Brand Gaming/Applications / Online
Annual ID:
07194N
Award:
2007 Interactive Merit Award
Agency:
Hyper Happen / London
Client:
Nokia
Title:
The Passenger
Category:
Brand Gaming/Applications / Online
Annual ID:
07195N
Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
KONZERTHAUS DORTMUND GmbH
Title:
Pop mich!
Category:
Brand Gaming/Applications / Online
Annual ID:
07196N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.stayingalive.org
Title:
Counterstrike vs. AIDS
Category:
Brand Gaming/Applications / Online
Annual ID:
07197N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Brand Gaming/Applications / Online
Annual ID:
07198N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Beatbox Mixer
Category:
Brand Gaming/Applications / Online
Annual ID:
07199N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Cluedo Cop Star
Category:
Brand Gaming/Applications / Online
Annual ID:
07200N
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07247A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07248A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Art Foco
Title:
Good eyesight is fundamental.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07226A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07228A
Award:
2007 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
Geese POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07229A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07230A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Moth
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07231A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Balloon
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07232A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Ice
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07233A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Mexico / Mexico City
Client:
Procter & Gamble
Title:
Label
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07234A
Award:
2007 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Renault Deutschland AG
Title:
Giant Houses - City
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07235A
Award:
2007 Advertising Merit Award
Agency:
Sil Malaysia / Kuala Lumpur
Client:
Sony Malaysia
Title:
Feet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07236A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Head
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07237A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Harry's
Title:
Little girl
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07238A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07239A
Award:
2007 Advertising Merit Award
Agency:
The Johnson Group / Chattanooga
Client:
EPB
Title:
"We're Moving" Windows
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07240A
Award:
2007 Advertising Merit Award
Agency:
ZAPPING / MADRID
Client:
NH HOTELES
Title:
HEADRESTS
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07241A
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07498A
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
words
Title:
San Francisco Zoo
Category:
Public Service/Political Television / Campaign
Annual ID:
07361T
Award:
2007 Design Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
National Council on Problem Gambling
Title:
Ace/Joker/Diamond
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07322D
Award:
2007 Design Merit Award
Agency:
Method / San Francisco
Client:
San Francisco Film Society
Title:
SuperCollider Animation Festival
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07323D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
Tribeca Film Festival
Title:
Film Festival Design Expression Series
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07324D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07325D
Award:
2007 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Bookears
Title:
King
Category:
Collateral / Posters - Single
Annual ID:
07253A
