The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Genius/Cell Phone, Golf Club, Hot Dog Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Liana Pai; Maria Cea; Liver Transplant Agency: DeVito/Verdi / New York Client: Mount Sinai Medical Center Category: Consumer Radio / Campaign
The Alcatel-Radio-Campaign Agency: Jung von Matt AG / Hamburg Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Jet Blue Radio 2 Agency: jwt new york / ny Client: JetBlue Category: Consumer Radio / Campaign
Career Handbook Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Exclusive Books Category: Consumer Radio / Campaign
Mother's Day Agency: Y&R Chicago / Chicago Client: Sears Category: Consumer Radio / Campaign
Partiture Agency: AgênciaClick / São Paulo Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair Agency: AgênciaClick / São Paulo Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On Agency: Ogilvy / San Francisco Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser Agency: OgilvyOne Worldwide / Hong Kong Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm Agency: Wunderman Brazil / São Paulo Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
Kitchen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone Agency: strawberryfrog / new york Client: Microsoft Category: Online Branded Content / Business to Business
Nokia Bluecasting Agency: R/GA / New York Client: Nokia Category: Wireless/Mobile Advertising / Business to Consumer
Yaris Mobisodes Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Wireless/Mobile Advertising / Business to Consumer
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Japan New Year Agency: Apple Computer / Cupertino Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards Agency: Bates Enterprise / New Delhi Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral Agency: BBDO / New York Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging Agency: BBDO Singapore Pte Ltd / Singapore Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity Agency: Block (BlockBranding.com) / Perth Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery? Agency: Calder Bateman / Edmonton Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery Agency: disturbance / Durban Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant Agency: HGV / London Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab Agency: Kinetic Singapore / singapore Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD Agency: Ligalux GmbH / Hamburg Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you. Agency: PENGUIN GRAPHICS / Hiroshima Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand Agency: CHUGOKU HAKUHODO Inc. Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra Agency: Saatchi & Saatchi / Sydney Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity Agency: space150 / Minneapolis Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
T2 Tea Agency: Rich Creative / Richmond Client: T2 Category: Web Sites / E-Commerce
TATE MODERN POSTCARDS Agency: FALLON LONDON / LONDON Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
America's Favorite; Extra Cheese; More Mayo Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Amora Category: Consumer Television / Over :30 - Campaign
Nightmares/Permit/Lunch Break Agency: Arnold / Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Campaign

2007 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius/Cell Phone, Golf Club, Hot Dog

Consumer Radio / Campaign

07385R

2007 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai Medical Center

Liana Pai; Maria Cea; Liver Transplant

Consumer Radio / Campaign

07386R

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Alcatel Sel AG

The Alcatel-Radio-Campaign

Consumer Radio / Campaign

07387R

2007 Advertising Merit Award

jwt new york / ny

JetBlue

Jet Blue Radio 2

Consumer Radio / Campaign

07388R

2007 Advertising Merit Award

OGILVY SOUTH AFRICA / JOHANNESBURG

Exclusive Books

Career Handbook

Consumer Radio / Campaign

07389R

2007 Advertising Merit Award

Y&R Chicago / Chicago

Sears

Mother's Day

Consumer Radio / Campaign

07390R

2007 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola

Partiture

Banners - Fixed Space / Business to Consumer - Single

07068N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Caixa Economica Federal

Wheel Chair

Banners - Fixed Space / Business to Consumer - Single

07069N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Paddleshift Banner

Banners - Fixed Space / Business to Consumer - Single

07070N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Jam Banner

Banners - Fixed Space / Business to Consumer - Single

07071N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap Banner

Banners - Fixed Space / Business to Consumer - Single

07072N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Blank Like A Rabbit Banner

Banners - Fixed Space / Business to Consumer - Single

07073N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

UK Angus Banner

Banners - Fixed Space / Business to Consumer - Single

07074N

2007 Interactive Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Answer Seguro On Line

Piano

Banners - Fixed Space / Business to Consumer - Single

07075N

2007 Interactive Merit Award

Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Clio Banner Race

Banners - Fixed Space / Business to Consumer - Single

07076N

2007 Interactive Merit Award

Ogilvy / San Francisco

Yahoo!

Get Your Freak On

Banners - Fixed Space / Business to Consumer - Single

07077N

2007 Interactive Merit Award

OgilvyOne Worldwide / Hong Kong

The Economist

The Voice Analyser

Banners - Fixed Space / Business to Consumer - Single

07078N

2007 Interactive Merit Award

Wunderman Brazil / São Paulo

Land Rover

Alarm

Banners - Fixed Space / Business to Consumer - Single

07079N

2007 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

A.R.T. Studios

Kitchen

Online Branded Content / Business to Business

07227N

2007 Interactive Merit Award

strawberryfrog / new york

Microsoft

Kyle Bone

Online Branded Content / Business to Business

07228N

2007 Interactive Merit Award

R/GA / New York

Nokia

Nokia Bluecasting

Wireless/Mobile Advertising / Business to Consumer

07201N

2007 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Yaris Mobisodes

Wireless/Mobile Advertising / Business to Consumer

07202N

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Design Merit Award

Apple Computer / Cupertino

Apple

Japan New Year

Brand and Corporate Identity Design / Corporate Identity - Campaign

07089D

2007 Design Merit Award

Bates Enterprise / New Delhi

Mukul Goyal

Foldout Business Cards

Brand and Corporate Identity Design / Corporate Identity - Campaign

07090D

2007 Design Merit Award

BBDO / New York

Breaking Records

Breaking Records Collateral

Brand and Corporate Identity Design / Corporate Identity - Campaign

07091D

2007 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

Dominie

Dominie Packaging

Brand and Corporate Identity Design / Corporate Identity - Campaign

07092D

2007 Design Merit Award

Block (BlockBranding.com) / Perth

Test Tube

Test Tube Identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07093D

2007 Design Merit Award

Calder Bateman / Edmonton

Johnston Research

Stationery?

Brand and Corporate Identity Design / Corporate Identity - Campaign

07094D

2007 Design Merit Award

disturbance / Durban

disturbance

disturbance stationery

Brand and Corporate Identity Design / Corporate Identity - Campaign

07095D

2007 Design Merit Award

HGV / London

Iqbal Wahab

Roast Restaurant

Brand and Corporate Identity Design / Corporate Identity - Campaign

07096D

2007 Design Merit Award

Kinetic Singapore / singapore

I.D.Lab

I.D.Lab

Brand and Corporate Identity Design / Corporate Identity - Campaign

07097D

2007 Design Merit Award

Ligalux GmbH / Hamburg

Duesseldorfer Schauspielhaus

Duesseldorfer Schauspielhaus CD

Brand and Corporate Identity Design / Corporate Identity - Campaign

07098D

2007 Design Merit Award

Ogilvy / New York

The Coca-Cola Company

Coca-Cola Zero Brand Identity and Visual Language

Brand and Corporate Identity Design / Corporate Identity - Campaign

07099D

2007 Design Merit Award

PENGUIN GRAPHICS / Hiroshima

Hanamoto

Nice to meat you.

Brand and Corporate Identity Design / Corporate Identity - Campaign

07100D

2007 Design Merit Award

CHUGOKU HAKUHODO Inc.

Kure Area of Commerce and Industry Association

New Kure Brand

Brand and Corporate Identity Design / Corporate Identity - Campaign

07101D

2007 Design Merit Award

Rigsby Hull / Houston

Walter P Moore

Walter P Moore Identity Program

Brand and Corporate Identity Design / Corporate Identity - Campaign

07102D

2007 Design Merit Award

Saatchi & Saatchi / Sydney

SYO

Sydney Youth Orchestra

Brand and Corporate Identity Design / Corporate Identity - Campaign

07103D

2007 Design Merit Award

space150 / Minneapolis

space150

space150 10.7 identity

Brand and Corporate Identity Design / Corporate Identity - Campaign

07105D

2007 Design Merit Award

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Corporate Box

Brand and Corporate Identity Design / Corporate Identity - Campaign

07106D

2007 Interactive Merit Award

Rich Creative / Richmond

T2

T2 Tea

Web Sites / E-Commerce

07182N

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE

TATE MODERN POSTCARDS

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07337A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

UNICEF Deutschland

UNICEF Children’s Collection

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

07338A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

America's Favorite; Extra Cheese; More Mayo

Consumer Television / Over :30 - Campaign

07411T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

ESO QUE TE PASA ES UN MUNDIAL

Consumer Television / Over :30 - Campaign

07412T

2007 Advertising Merit Award

Santo Buenos Aires / Buenos Aires

Arnet

Internet Non Sense

Consumer Television / Over :30 - Campaign

07413T

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Amora

"A little bit is a lot" campaign

Consumer Television / Over :30 - Campaign

07414T

2007 Advertising Merit Award

Arnold / Boston

ESPN

Nightmares/Permit/Lunch Break

Consumer Television / :30/:25 - Campaign

07439T

2007 Advertising Merit Award

BBDO / New York

G4

G4 Campaign TV

Consumer Television / :30/:25 - Campaign

07440T

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