The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Arcade Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
The chewing gum for afterwards Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Divorce Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Stadium Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Cruise Ship Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - UFO Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - JFK Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Jade Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Single
Logos Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Visa Category: Consumer Magazine / Color: Full Page or Spread - Single
Coke.com Agency: AKQA / London Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada Agency: DoubleYou / Barcelona Client: Cacique Rum Category: Web Sites / Business to Consumer
MOTOFONE Agency: DraftFCB / New York Client: Motorola Category: Web Sites / Business to Consumer
Rethink Fone Agency: DraftFCB Toronto / Toronto Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree Agency: DraftFCB Toronto / Toronto Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets Agency: Farfar / Stockholm Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM Agency: Forsman & Bodenfors / Gothenburg Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo Agency: Great Works / Stockholm Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search Agency: Great Works / Stockholm Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection Agency: IMG SRC, Inc. / Tokyo Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
Ford Bold Moves Agency: jwt new york / ny Client: Ford Category: Web Sites / Business to Consumer
adidas Y-3 Reflections Agency: NEUE DIGITALE GmbH / Frankfurt am Main Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY Agency: PYRAMID FILM INC. / Tokyo Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Nike Basketball Agency: R/GA / New York Client: Nike Category: Web Sites / Business to Consumer
Where are you learning English? Agency: Rethink / Vancouver Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Web Sites / Business to Consumer
Diesel.com Agency: Wysiwyg Comunicación Interactiva / Madrid Client: Diesel Category: Web Sites / Business to Consumer
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Become a school bus driver. Agency: highwood / calgary Client: Southland Transportation Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Cocco's Cafe Conversations Agency: McCann Erickson, India / Mumbai Client: Cocco's Cafe Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quotes Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mobile Masseuse Agency: FCB Cape Town South Africa / Cape Town Client: Claire Penfold Category: Brand and Corporate Identity Design / Corporate Identity - Single
Vinyl Agency: JWT Singapore / Singapore Client: AMX Audiophiles Category: Brand and Corporate Identity Design / Corporate Identity - Single
PENCIL TRAFFIC CONES Agency: KNARF / New York Client: D&AD Category: Brand and Corporate Identity Design / Corporate Identity - Single
Tattoo Agency: Ogilvy & Mather New Delhi / New Delhi Client: Damien Lobo Category: Brand and Corporate Identity Design / Corporate Identity - Single
scratch Agency: ogilvy and mather / new delhi Client: Dr. Nisha Maheshwari Category: Brand and Corporate Identity Design / Corporate Identity - Single
Marriage Agency: Santosh Dhome Design / Mumbai Client: Ramesh Sharma Category: Brand and Corporate Identity Design / Corporate Identity - Single
spacelab crest Agency: space150 / Minneapolis Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card Agency: Susan Alinsangan / Santa Monica Client: Susan Alinsangan Category: Brand and Corporate Identity Design / Corporate Identity - Single
sBox Storage Business Cards Agency: Tactical Magic / Memphis Client: Folk Investment Company Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card Agency: Umbrella / Mumbai Client: Chetan Rao Category: Brand and Corporate Identity Design / Corporate Identity - Single
True Age Agency: Daiko Advertising Inc. / OSAKA Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Single

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Arcade

Consumer Magazine / Color: Full Page or Spread - Single

07152A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Lego

Consumer Magazine / Color: Full Page or Spread - Single

07153A

2007 Advertising Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Novartis - Nicotinell

The chewing gum for afterwards

Consumer Magazine / Color: Full Page or Spread - Single

07154A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Divorce

Consumer Magazine / Color: Full Page or Spread - Single

07155A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Stadium

Consumer Magazine / Color: Full Page or Spread - Single

07156A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Cruise Ship

Consumer Magazine / Color: Full Page or Spread - Single

07157A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Consumer Magazine / Color: Full Page or Spread - Single

07158A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Consumer Magazine / Color: Full Page or Spread - Single

07159A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - UFO

Consumer Magazine / Color: Full Page or Spread - Single

07160A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - JFK

Consumer Magazine / Color: Full Page or Spread - Single

07161A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

Jade

Consumer Magazine / Color: Full Page or Spread - Single

07162A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Visa

Logos

Consumer Magazine / Color: Full Page or Spread - Single

07163A

2007 Interactive Merit Award

AKQA / London

The Coca-Cola Company

Coke.com

Web Sites / Business to Consumer

07157N

2007 Interactive Merit Award

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

Web Sites / Business to Consumer

07158N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers

Web Sites / Business to Consumer

07159N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com

Web Sites / Business to Consumer

07160N

2007 Interactive Merit Award

DoubleYou / Barcelona

Cacique Rum

La Llamada

Web Sites / Business to Consumer

07161N

2007 Interactive Merit Award

DraftFCB / New York

Motorola

MOTOFONE

Web Sites / Business to Consumer

07162N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Motorola Motofone

Rethink Fone

Web Sites / Business to Consumer

07163N

2007 Interactive Merit Award

DraftFCB Toronto / Toronto

Hewlett-Packard

The Unity Tree

Web Sites / Business to Consumer

07164N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Great pockets

Web Sites / Business to Consumer

07165N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

STADIUM

THE CITY IS YOUR STADIUM

Web Sites / Business to Consumer

07166N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Ruby Red

Web Sites / Business to Consumer

07167N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl

Absolut Lomo

Web Sites / Business to Consumer

07168N

2007 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits, Patric Blixt

Absolut Search

Web Sites / Business to Consumer

07169N

2007 Interactive Merit Award

IMG SRC, Inc. / Tokyo

Levi Strauss Japan K.K.

Levi Strauss Japan 2006 Fall & Winter Collection

Web Sites / Business to Consumer

07170N

2007 Interactive Merit Award

jwt new york / ny

Ford

Ford Bold Moves

Web Sites / Business to Consumer

07171N

2007 Interactive Merit Award

NEUE DIGITALE GmbH / Frankfurt am Main

adidas Group

adidas Y-3 Reflections

Web Sites / Business to Consumer

07172N

2007 Interactive Merit Award

PYRAMID FILM INC. / Tokyo

CASIO COMPUTER CO.,LTD.

G'zOne LAB TRILOGY

Web Sites / Business to Consumer

07173N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball

Web Sites / Business to Consumer

07174N

2007 Interactive Merit Award

Rethink / Vancouver

Canadian College of English Language

Where are you learning English?

Web Sites / Business to Consumer

07175N

2007 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Yaris Web Site

Web Sites / Business to Consumer

07176N

2007 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Experience Old Spice

Web Sites / Business to Consumer

07177N

2007 Interactive Merit Award

Wysiwyg Comunicación Interactiva / Madrid

Diesel

Diesel.com

Web Sites / Business to Consumer

07178N

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Small Space Print / Black and White or Color: Less than a Page - Campaign

07197A

2007 Advertising Merit Award

highwood / calgary

Southland Transportation

Become a school bus driver.

Small Space Print / Black and White or Color: Less than a Page - Campaign

07198A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Cocco's Cafe

Cocco's Cafe Conversations

Small Space Print / Black and White or Color: Less than a Page - Campaign

07199A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay

Quotes

Small Space Print / Black and White or Color: Less than a Page - Campaign

07200A

2007 Design Merit Award

FCB Cape Town South Africa / Cape Town

Claire Penfold

Mobile Masseuse

Brand and Corporate Identity Design / Corporate Identity - Single

07079D

2007 Design Merit Award

JWT Singapore / Singapore

AMX Audiophiles

Vinyl

Brand and Corporate Identity Design / Corporate Identity - Single

07080D

2007 Design Merit Award

KNARF / New York

D&AD

PENCIL TRAFFIC CONES

Brand and Corporate Identity Design / Corporate Identity - Single

07081D

2007 Design Merit Award

Ogilvy & Mather New Delhi / New Delhi

Damien Lobo

Tattoo

Brand and Corporate Identity Design / Corporate Identity - Single

07082D

2007 Design Merit Award

ogilvy and mather / new delhi

Dr. Nisha Maheshwari

scratch

Brand and Corporate Identity Design / Corporate Identity - Single

07083D

2007 Design Merit Award

Santosh Dhome Design / Mumbai

Ramesh Sharma

Marriage

Brand and Corporate Identity Design / Corporate Identity - Single

07084D

2007 Design Merit Award

space150 / Minneapolis

space150

spacelab crest

Brand and Corporate Identity Design / Corporate Identity - Single

07085D

2007 Design Merit Award

Susan Alinsangan / Santa Monica

Susan Alinsangan

Business Card

Brand and Corporate Identity Design / Corporate Identity - Single

07086D

2007 Design Merit Award

Tactical Magic / Memphis

Folk Investment Company

sBox Storage Business Cards

Brand and Corporate Identity Design / Corporate Identity - Single

07087D

2007 Design Merit Award

Umbrella / Mumbai

Chetan Rao

Business Card

Brand and Corporate Identity Design / Corporate Identity - Single

07088D

2007 Advertising Merit Award

Daiko Advertising Inc. / OSAKA

DAINIHON JOCHUGIKU CO.,LTD.

True Age

Consumer Television / :20 and Under - Single

07452T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Slap

Consumer Television / :20 and Under - Single

07453T

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