The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dare School Agency: Dare / London Client: Dare Category: Web Sites / Business to Business
PigsAnonymous.com Agency: Lowe New York / New York Client: Advertising Women of New York Category: Web Sites / Business to Business
Worth the Pain Agency: Saatchi & Saatchi NZ / Auckland Client: Young Guns Category: Web Sites / Business to Business
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB PARIS / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles Agency: McCann Erickson, India / Mumbai Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum Agency: Ogilvy&Mather Advertising / Bangkok Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items Agency: Publicis Conseil / Paris Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival Agency: TAXI, Canada Inc / Toronto Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients Agency: TDA Advertising & Design / Boulder Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Eoureum - the uniting of two Agency: 601bisang / Seoul Client: 601bisang Category: Publication Design / Book Design
Printed in Holland...... designed in China Agency: Ando bv / The Hague Client: Ando bv Category: Publication Design / Book Design
Transart 5 Agency: Bis Dixit / Barcelona Client: Museu de l'Empordà Category: Publication Design / Book Design
Shanghai Tang Holiday Catalogue Agency: Chandelier Creative / New York Client: Shanghai Tang Category: Publication Design / Book Design
Sleep Book Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU(Suiming Club) Category: Publication Design / Book Design
Family Agency: FiRe Advertainment / Buenos Aires Client: Andrea Nacach Category: Publication Design / Book Design
Sweet Signs O' Mine Agency: FLAME, inc. / tokyo Client: Pie Books Category: Publication Design / Book Design
SNORE LOUDER IF YOU CAN Agency: H55 / Singapore Client: Heman Chong Category: Publication Design / Book Design
SHASHINSANMYAKU-AKIHABARA- Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO Client: HAKUHODO PRODUCT'S INC. Category: Publication Design / Book Design
Kristian Kozul Agency: LABORATORIUM / Zagreb Client: Museum of Contemporary Art Zagreb Category: Publication Design / Book Design
Lucha Loco Agency: Mark Denton Design / London Client: Therapy Books Category: Publication Design / Book Design
Inkondlo Engaqedwanga Agency: Orange Juice Design / DURBAN Client: Mazisi Kunene Foundation Category: Publication Design / Book Design
The Pentagram Papers Agency: Pentagram / San Francisco Client: Pentagram Design Category: Publication Design / Book Design
Red Car on Fire Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Book of Independence Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG. Category: Publication Design / Book Design
Design This Day: 8 Decades of Influential Design Agency: Turnstyle / Seattle Client: Teague Category: Publication Design / Book Design
JDI posterbook Agency: Wieden+Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co. Ltd Category: Publication Design / Book Design
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Partiture Agency: AgênciaClick / São Paulo Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair Agency: AgênciaClick / São Paulo Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single

2007 Interactive Merit Award

Dare / London

Dare

Dare School

Web Sites / Business to Business

07179N

2007 Interactive Merit Award

Lowe New York / New York

Advertising Women of New York

PigsAnonymous.com

Web Sites / Business to Business

07180N

2007 Interactive Merit Award

Saatchi & Saatchi NZ / Auckland

Young Guns

Worth the Pain

Web Sites / Business to Business

07181N

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Initiation Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07121A

2007 Advertising Merit Award

McCann Worldgroup (Thailand) Ltd. / Bangkok

Risingsun Fertilizer

Swing, Saw, Treehouse

Consumer Newspaper / Full Page or Spread - Campaign

07122A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Microsoft X-box 360

X-box Epic Battles

Consumer Newspaper / Full Page or Spread - Campaign

07123A

2007 Advertising Merit Award

Ogilvy&Mather Advertising / Bangkok

Nicotinell

Nicotine Gum

Consumer Newspaper / Full Page or Spread - Campaign

07124A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Our most beautiful prices" Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07125A

2007 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Lost items

Consumer Newspaper / Full Page or Spread - Campaign

07126A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Sir Corp - Jack Astor's

Jack Astor's Italian Festival

Consumer Newspaper / Full Page or Spread - Campaign

07127A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Red Sky

Unbelievable

Consumer Newspaper / Full Page or Spread - Campaign

07128A

2007 Advertising Merit Award

TDA Advertising & Design / Boulder

Chipotle

Honest Ingredients

Consumer Newspaper / Full Page or Spread - Campaign

07129A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

For the little things you'll forget

Consumer Newspaper / Full Page or Spread - Campaign

07130A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Hyundai

Where's Wally

Consumer Newspaper / Full Page or Spread - Campaign

07131A

2007 Design Merit Award

601bisang / Seoul

601bisang

Eoureum - the uniting of two

Publication Design / Book Design

07261D

2007 Design Merit Award

Ando bv / The Hague

Ando bv

Printed in Holland...... designed in China

Publication Design / Book Design

07262D

2007 Design Merit Award

Bis Dixit / Barcelona

Museu de l'Empordà

Transart 5

Publication Design / Book Design

07263D

2007 Design Merit Award

Chandelier Creative / New York

Shanghai Tang

Shanghai Tang Holiday Catalogue

Publication Design / Book Design

07264D

2007 Design Merit Award

DENTSU INC. Tokyo / Tokyo

DENTSU(Suiming Club)

Sleep Book

Publication Design / Book Design

07265D

2007 Design Merit Award

FiRe Advertainment / Buenos Aires

Andrea Nacach

Family

Publication Design / Book Design

07266D

2007 Design Merit Award

FLAME, inc. / tokyo

Pie Books

Sweet Signs O' Mine

Publication Design / Book Design

07267D

2007 Design Merit Award

H55 / Singapore

Heman Chong

SNORE LOUDER IF YOU CAN

Publication Design / Book Design

07268D

2007 Design Merit Award

HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO

HAKUHODO PRODUCT'S INC.

SHASHINSANMYAKU-AKIHABARA-

Publication Design / Book Design

07269D

2007 Design Merit Award

LABORATORIUM / Zagreb

Museum of Contemporary Art Zagreb

Kristian Kozul

Publication Design / Book Design

07270D

2007 Design Merit Award

Mark Denton Design / London

Therapy Books

Lucha Loco

Publication Design / Book Design

07271D

2007 Design Merit Award

Orange Juice Design / DURBAN

Mazisi Kunene Foundation

Inkondlo Engaqedwanga

Publication Design / Book Design

07272D

2007 Design Merit Award

Pentagram / San Francisco

Pentagram Design

The Pentagram Papers

Publication Design / Book Design

07273D

2007 Design Merit Award

School of Visual Arts / New York

School of Visual Arts

Red Car on Fire

Publication Design / Book Design

07274D

2007 Design Merit Award

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG.

Book of Independence

Publication Design / Book Design

07275D

2007 Design Merit Award

Turnstyle / Seattle

Teague

Design This Day: 8 Decades of Influential Design

Publication Design / Book Design

07276D

2007 Design Merit Award

Wieden+Kennedy Shanghai / Shanghai

Nike Sports (China) Co. Ltd

JDI posterbook

Publication Design / Book Design

07277D

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola

Partiture

Banners - Fixed Space / Business to Consumer - Single

07068N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Caixa Economica Federal

Wheel Chair

Banners - Fixed Space / Business to Consumer - Single

07069N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Paddleshift Banner

Banners - Fixed Space / Business to Consumer - Single

07070N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Jam Banner

Banners - Fixed Space / Business to Consumer - Single

07071N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap Banner

Banners - Fixed Space / Business to Consumer - Single

07072N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Blank Like A Rabbit Banner

Banners - Fixed Space / Business to Consumer - Single

07073N

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