The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wheel Chair
Agency: AgênciaClick / São Paulo
Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On
Agency: Ogilvy / San Francisco
Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser
Agency: OgilvyOne Worldwide / Hong Kong
Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm
Agency: Wunderman Brazil / São Paulo
Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Bracelets
Agency: Duval Guillaume / Brussel
Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers
Agency: JWT Argentina / Buenos Aires
Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art
Agency: Rethink / Vancouver
Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Big Hands - Wrestlers
Agency: The Campaign Palace / Red Cell / Melbourne
Client: Target Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Rock 'n' Roll Radio
Agency: Uncle Grey Oslo AS / Oslo
Client: Radio Tango Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Levi's® Find your Fit
Agency: King James RSVP / Cape Town
Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006
Agency: Office, Jason Schulte Design / San Francisco
Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks
Agency: Strategy Design & Advertising / Christchurch
Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ / Auckland
Client: DB Breweries Category: Cinema or Non-Broadcast / Single
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Caixa Economica Federal
Title:
Wheel Chair
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07069N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Paddleshift Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07070N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Jam Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07071N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Trap Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07072N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Blank Like A Rabbit Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07073N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
UK Angus Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07074N
Award:
2007 Interactive Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Answer Seguro On Line
Title:
Piano
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07075N
Award:
2007 Interactive Merit Award
Agency:
Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Clio Banner Race
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07076N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy / San Francisco
Client:
Yahoo!
Title:
Get Your Freak On
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07077N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Hong Kong
Client:
The Economist
Title:
The Voice Analyser
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07078N
Award:
2007 Interactive Merit Award
Agency:
Wunderman Brazil / São Paulo
Client:
Land Rover
Title:
Alarm
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07079N
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07247A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07248A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Artsen Zonder Grenzen / Médecins Sans Frontières
Title:
Bracelets
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07499A
Award:
2007 Advertising Merit Award
Agency:
JWT Argentina / Buenos Aires
Client:
Salvation Army
Title:
Hangers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07500A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07501A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Contemporary Art Gallery
Title:
Drive Thru Art
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07502A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
SAFACT
Title:
Tsotsi
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07503A
Award:
2007 Advertising Merit Award
Agency:
The Campaign Palace / Red Cell / Melbourne
Client:
Target
Title:
Big Hands - Wrestlers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07504A
Award:
2007 Advertising Merit Award
Agency:
Uncle Grey Oslo AS / Oslo
Client:
Radio Tango
Title:
Rock 'n' Roll Radio
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07505A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss South Africa
Title:
Levi's® Find your Fit
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07203D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Target
Title:
Back To College Visual Identity System/In-Store 2006
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07204D
Award:
2007 Design Merit Award
Agency:
Strategy Design & Advertising / Christchurch
Client:
Christchurch Art Gallery
Title:
Gallery Masks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07205D
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07461T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07462T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07463T
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07464T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
DB Breweries
Title:
Tiger - Taste in this Life
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07465T
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07466T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Donkey
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07467T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Catch You Later
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07468T
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N