The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Timing Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Hear the difference Agency: Akestam Holst / Stockholm Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Treo 680 Bus Shelter Agency: AKQA / San Francisco Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile Agency: Interone Worldwide GmbH / Muenchen Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Crazy Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
Documentary Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Crow Agency: PSYOP / New York City Client: MHD Category: Broadcast Design / Single
Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
NikeCosplay Agency: ADK / Tokyo Client: Nike Japan Category: Integrated Branding Campaign
The Duel Agency: McKinney / Durham Client: Polaris Industries Inc Category: Integrated Branding Campaign
Safe Happens Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Jet Blue Integrated Agency: JWT/ New York Client: JetBlue Category: Integrated Branding Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Optimo Agency: FORM::PROCESS / Tokyo Client: Optimo Category: Web Sites / E-Commerce
SNEEZE AID Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
NikeStore Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

07050N

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Interactive Gold Pencil

TBWA\Chiat\Day / New York

Sprint

Timing

Wireless/Mobile Advertising / Business to Consumer

07039N

2007 Interactive Silver Pencil

Akestam Holst / Stockholm

Spring Mobile

Hear the difference

Wireless/Mobile Advertising / Business to Consumer

07040N

2007 Interactive Bronze Pencil

AKQA / San Francisco

Palm

Treo 680 Bus Shelter

Wireless/Mobile Advertising / Business to Consumer

07041N

2007 Interactive Bronze Pencil

Interone Worldwide GmbH / Muenchen

MINI Brandmanagement

MINI Turn Your Mobile

Wireless/Mobile Advertising / Business to Consumer

07042N

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Design Gold Pencil

Blind / Santa Monica

Gnarls Barkley

Crazy

Broadcast Design / Single

07063D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Documentary

Broadcast Design / Single

07064D

2007 Design Bronze Pencil

PSYOP / New York City

MHD

Crow

Broadcast Design / Single

07065D

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Integrated Branding Campaign

07059N

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Pre-Tuned Integrated

Integrated Branding Campaign

07060N

2007 Interactive Silver Pencil

ADK / Tokyo

Nike Japan

NikeCosplay

Integrated Branding Campaign

07061N

2007 Interactive Silver Pencil

McKinney / Durham

Polaris Industries Inc

The Duel

Integrated Branding Campaign

07062N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Safe Happens Integrated

Integrated Branding Campaign

07063N

2007 Interactive Bronze Pencil

JWT/ New York

JetBlue

Jet Blue Integrated

Integrated Branding Campaign

07064N

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Interactive Gold Pencil

FORM::PROCESS / Tokyo

Optimo

Optimo

Web Sites / E-Commerce

07031N

2007 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

SNEEZE AID

Web Sites / E-Commerce

07032N

2007 Interactive Bronze Pencil

R/GA / New York

Nike

NikeStore

Web Sites / E-Commerce

07033N

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

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