The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Bookmark Agency: BBDO Bangkok Ltd. / Bangkok Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs Agency: Hakuhodo Kettle / TOKYO Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training Agency: Publicis toronto / toronto Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
BBC Words Campaign Agency: BBDO / New York Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign Agency: BBDO Singapore Pte Ltd / Singapore Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel Agency: BBDO Canada / Toronto Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006 Agency: Clemenger BBDO / Wellington Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Collateral / Posters - Campaign
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
The Rei-Action “Bleeding" Agency: Jung von Matt AG / 20357 Hamburg Client: fit GmbH Category: Collateral / Posters - Campaign
Bicycle Lock Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Collateral / Posters - Campaign
Fast Enough Agency: Naga DDB Malaysia / Petaling Jaya Client: Perodua Sales Sdn Bhd Category: Collateral / Posters - Campaign
Carbon Car Agency: Ogilvy Advertising / London Client: BP Category: Collateral / Posters - Campaign
Ultra Wide Angle Lens Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Campaign
Open Sky System Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Collateral / Posters - Campaign
Movie Mistake Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Collateral / Posters - Campaign
Tulipan, Rabbits Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Kopelco S.A Category: Collateral / Posters - Campaign
Kid s Headache Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Bayer Category: Collateral / Posters - Campaign
Strong Hair Agency: DDB International / Kuala Lumpur Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style Agency: DDB PARIS / Paris Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators' Agency: EURO RSCG WORLDWIDE / Shanghai Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion Agency: Net#Work BBDO / Johannesburg Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue Agency: Team One / El Segundo Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Good eyesight is fundamental. Agency: AlmapBBDO / São Paulo Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label Agency: Leo Burnett Mexico / Mexico City Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

The Post Publishing Public Co.,Ltd.

Bookmark

Collateral / Promotion (Agencies creating work for individuals) - Single only

07281A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland

Smallest turning circle

Collateral / Promotion (Agencies creating work for individuals) - Single only

07282A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

Wrigley GmbH

Extra White Smile

Collateral / Promotion (Agencies creating work for individuals) - Single only

07283A

2007 Advertising Merit Award

Hakuhodo Kettle / TOKYO

ASCII CORPORATION

The Power of Ascii Tissue Packs

Collateral / Promotion (Agencies creating work for individuals) - Single only

07284A

2007 Advertising Merit Award

Publicis toronto / toronto

Poul Neilson

Poul Neilson Personal Training

Collateral / Promotion (Agencies creating work for individuals) - Single only

07285A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Words Campaign

Collateral / Posters - Campaign

07266A

2007 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

One Cube

Basic Cut Campaign

Collateral / Posters - Campaign

07267A

2007 Advertising Merit Award

BBDO Canada / Toronto

The Chrysler Jeep Dodge Retailers of Ontario

DoorKnob/ReviewMirror/SteeringWheel

Collateral / Posters - Campaign

07268A

2007 Advertising Merit Award

Clemenger BBDO / Wellington

The New Zealand Netherlands Foundation

World Press Photo Exhibition 2006

Collateral / Posters - Campaign

07269A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Collateral / Posters - Campaign

07270A

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Collateral / Posters - Campaign

07271A

2007 Advertising Merit Award

Jung von Matt AG / 20357 Hamburg

fit GmbH

The Rei-Action “Bleeding"

Collateral / Posters - Campaign

07272A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Bicycle Lock

Collateral / Posters - Campaign

07273A

2007 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Perodua Sales Sdn Bhd

Fast Enough

Collateral / Posters - Campaign

07274A

2007 Advertising Merit Award

Ogilvy Advertising / London

BP

Carbon Car

Collateral / Posters - Campaign

07275A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Ultra Wide Angle Lens

Collateral / Posters - Campaign

07276A

2007 Advertising Merit Award

Philipp und Keuntje GmbH / Hamburg

Audi AG

Open Sky System

Collateral / Posters - Campaign

07277A

2007 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Movie Mistake

Collateral / Posters - Campaign

07278A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Kopelco S.A

Tulipan, Rabbits

Collateral / Posters - Campaign

07279A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Bayer

Kid s Headache

Collateral / Posters - Campaign

07280A

2007 Advertising Merit Award

DDB International / Kuala Lumpur

UNZA

Strong Hair

Collateral / P.O.P. and In-Store - Campaign

07242A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

Mc Enroe Style

Collateral / P.O.P. and In-Store - Campaign

07243A

2007 Advertising Merit Award

EURO RSCG WORLDWIDE / Shanghai

Moet Hennessy Diageo (China) Co. Ltd.

'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'

Collateral / P.O.P. and In-Store - Campaign

07244A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Café Suplicy

Café Suplicy Campaign

Collateral / P.O.P. and In-Store - Campaign

07245A

2007 Advertising Merit Award

Net#Work BBDO / Johannesburg

Apple

Christmas Promotion

Collateral / P.O.P. and In-Store - Campaign

07246A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

DHL

DHL Track & Trace "Picture Puzzle" Campaign

Collateral / P.O.P. and In-Store - Campaign

07247A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Crown Caps" Campaign

Collateral / P.O.P. and In-Store - Campaign

07248A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Sara Lee Branded Apparel, Germany

Nur Die "Opaque Stockings" Campaign

Collateral / P.O.P. and In-Store - Campaign

07249A

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Collateral / P.O.P. and In-Store - Campaign

07250A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Mapa

Hands campaign

Collateral / P.O.P. and In-Store - Campaign

07251A

2007 Advertising Merit Award

Team One / El Segundo

Lava Bar

Glue

Collateral / P.O.P. and In-Store - Campaign

07252A

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Art Foco

Good eyesight is fundamental.

Collateral / P.O.P. and In-Store - Single

07226A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Double

Collateral / P.O.P. and In-Store - Single

07228A

2007 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Geese POS Poster

Collateral / P.O.P. and In-Store - Single

07229A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Backseat Driver's Manual

Collateral / P.O.P. and In-Store - Single

07230A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Moth

Collateral / P.O.P. and In-Store - Single

07231A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Balloon

Collateral / P.O.P. and In-Store - Single

07232A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Ice

Collateral / P.O.P. and In-Store - Single

07233A

2007 Advertising Merit Award

Leo Burnett Mexico / Mexico City

Procter & Gamble

Label

Collateral / P.O.P. and In-Store - Single

07234A

2007 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Renault Deutschland AG

Giant Houses - City

Collateral / P.O.P. and In-Store - Single

07235A

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