The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Blue Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Red Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Take Your Child to Work Day Agency: Lowe New York / New York Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book Agency: Mangos / Malvern Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
BBC Words Campaign Agency: BBDO / New York Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign Agency: BBDO Singapore Pte Ltd / Singapore Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel Agency: BBDO Canada / Toronto Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006 Agency: Clemenger BBDO / Wellington Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Collateral / Posters - Campaign
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
The Rei-Action “Bleeding" Agency: Jung von Matt AG / 20357 Hamburg Client: fit GmbH Category: Collateral / Posters - Campaign
Bicycle Lock Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Collateral / Posters - Campaign
Fast Enough Agency: Naga DDB Malaysia / Petaling Jaya Client: Perodua Sales Sdn Bhd Category: Collateral / Posters - Campaign
Carbon Car Agency: Ogilvy Advertising / London Client: BP Category: Collateral / Posters - Campaign
Ultra Wide Angle Lens Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Campaign
Open Sky System Agency: Philipp und Keuntje GmbH / Hamburg Client: Audi AG Category: Collateral / Posters - Campaign
Movie Mistake Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Collateral / Posters - Campaign
Tulipan, Rabbits Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Kopelco S.A Category: Collateral / Posters - Campaign
Kid s Headache Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Bayer Category: Collateral / Posters - Campaign
Bookmark Agency: BBDO Bangkok Ltd. / Bangkok Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs Agency: Hakuhodo Kettle / TOKYO Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training Agency: Publicis toronto / toronto Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Good eyesight is fundamental. Agency: AlmapBBDO / São Paulo Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label Agency: Leo Burnett Mexico / Mexico City Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet Agency: Sil Malaysia / Kuala Lumpur Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl Agency: TBWA\Paris / Boulogne-Billancourt Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows Agency: The Johnson Group / Chattanooga Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS Agency: ZAPPING / MADRID Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Strong Hair Agency: DDB International / Kuala Lumpur Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Blue

Collateral / P.O.P. and In-Store - Single

07021A

2007 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Red

Collateral / P.O.P. and In-Store - Single

07022A

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Collateral / Posters - Single

07027A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Collateral / Posters - Single

07028A

2007 Advertising Merit Award

Lowe New York / New York

Lowe New York

Take Your Child to Work Day

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07286A

2007 Advertising Merit Award

Mangos / Malvern

Mangos

Mangos Holiday '06 Mixed Fruit Activity Book

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07287A

2007 Advertising Merit Award

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München

Serviceplan

organ donation

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07288A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07289A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Words Campaign

Collateral / Posters - Campaign

07266A

2007 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

One Cube

Basic Cut Campaign

Collateral / Posters - Campaign

07267A

2007 Advertising Merit Award

BBDO Canada / Toronto

The Chrysler Jeep Dodge Retailers of Ontario

DoorKnob/ReviewMirror/SteeringWheel

Collateral / Posters - Campaign

07268A

2007 Advertising Merit Award

Clemenger BBDO / Wellington

The New Zealand Netherlands Foundation

World Press Photo Exhibition 2006

Collateral / Posters - Campaign

07269A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Collateral / Posters - Campaign

07270A

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Collateral / Posters - Campaign

07271A

2007 Advertising Merit Award

Jung von Matt AG / 20357 Hamburg

fit GmbH

The Rei-Action “Bleeding"

Collateral / Posters - Campaign

07272A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Bicycle Lock

Collateral / Posters - Campaign

07273A

2007 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

Perodua Sales Sdn Bhd

Fast Enough

Collateral / Posters - Campaign

07274A

2007 Advertising Merit Award

Ogilvy Advertising / London

BP

Carbon Car

Collateral / Posters - Campaign

07275A

2007 Advertising Merit Award

Ogilvy Singapore / Singapore

Nikon Singapore

Ultra Wide Angle Lens

Collateral / Posters - Campaign

07276A

2007 Advertising Merit Award

Philipp und Keuntje GmbH / Hamburg

Audi AG

Open Sky System

Collateral / Posters - Campaign

07277A

2007 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Movie Mistake

Collateral / Posters - Campaign

07278A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Kopelco S.A

Tulipan, Rabbits

Collateral / Posters - Campaign

07279A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Bayer

Kid s Headache

Collateral / Posters - Campaign

07280A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

The Post Publishing Public Co.,Ltd.

Bookmark

Collateral / Promotion (Agencies creating work for individuals) - Single only

07281A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland

Smallest turning circle

Collateral / Promotion (Agencies creating work for individuals) - Single only

07282A

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

Wrigley GmbH

Extra White Smile

Collateral / Promotion (Agencies creating work for individuals) - Single only

07283A

2007 Advertising Merit Award

Hakuhodo Kettle / TOKYO

ASCII CORPORATION

The Power of Ascii Tissue Packs

Collateral / Promotion (Agencies creating work for individuals) - Single only

07284A

2007 Advertising Merit Award

Publicis toronto / toronto

Poul Neilson

Poul Neilson Personal Training

Collateral / Promotion (Agencies creating work for individuals) - Single only

07285A

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Art Foco

Good eyesight is fundamental.

Collateral / P.O.P. and In-Store - Single

07226A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Double

Collateral / P.O.P. and In-Store - Single

07228A

2007 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Geese POS Poster

Collateral / P.O.P. and In-Store - Single

07229A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Backseat Driver's Manual

Collateral / P.O.P. and In-Store - Single

07230A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Moth

Collateral / P.O.P. and In-Store - Single

07231A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Balloon

Collateral / P.O.P. and In-Store - Single

07232A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Ice

Collateral / P.O.P. and In-Store - Single

07233A

2007 Advertising Merit Award

Leo Burnett Mexico / Mexico City

Procter & Gamble

Label

Collateral / P.O.P. and In-Store - Single

07234A

2007 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Renault Deutschland AG

Giant Houses - City

Collateral / P.O.P. and In-Store - Single

07235A

2007 Advertising Merit Award

Sil Malaysia / Kuala Lumpur

Sony Malaysia

Feet

Collateral / P.O.P. and In-Store - Single

07236A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Head

Collateral / P.O.P. and In-Store - Single

07237A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Harry's

Little girl

Collateral / P.O.P. and In-Store - Single

07238A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Single

07239A

2007 Advertising Merit Award

The Johnson Group / Chattanooga

EPB

"We're Moving" Windows

Collateral / P.O.P. and In-Store - Single

07240A

2007 Advertising Merit Award

ZAPPING / MADRID

NH HOTELES

HEADRESTS

Collateral / P.O.P. and In-Store - Single

07241A

2007 Advertising Merit Award

DDB International / Kuala Lumpur

UNZA

Strong Hair

Collateral / P.O.P. and In-Store - Campaign

07242A

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