The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Kinky Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
China Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
The Gamekillers High Impact Print Insert Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Time Square Agency: Bates Taiwan Co., Ltd. / Taipei Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Flight Attendant Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Jump Higher Agency: Advico Young & Rubicam / Zürich - Gockhausen Client: Head Snowboards Category: Consumer Magazine / Color: Full Page or Spread - Single
Squat Agency: BBDO Singapore Pte Ltd / Singapore Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Single
"Bushes" Agency: Campbell-Ewald / Warren Client: United States Navy Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide Camera Agency: Clemenger BBDO / Wellington Client: Panasonic New Zealand Category: Consumer Magazine / Color: Full Page or Spread - Single
Ego Emission Insert Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Moth Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Karate Catfight Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Plaster Agency: GREY / Barcelona Client: Comercial Arge PILOT Category: Consumer Magazine / Color: Full Page or Spread - Single
Hearses Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Fingersex Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Railcycle Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Barriercycle Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
First Time Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Oh, The Shame Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Omens Agency: Leo Burnett / Chicago Client: Allstate Category: Consumer Magazine / Color: Full Page or Spread - Single
Arcade Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
The chewing gum for afterwards Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Divorce Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Stadium Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Cruise Ship Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - UFO Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - JFK Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Jade Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Single
Logos Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Visa Category: Consumer Magazine / Color: Full Page or Spread - Single
Colour Agency: Bates Taiwan Co., Ltd. / Taipei Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Small Words/Whoop-ass/Time Bomb Agency: Arnold / Boston Client: ESPN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Basic Cut Campaign Agency: BBDO Singapore Pte Ltd / Singapore Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Catfight Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Emotions Campaign Agency: DDB España / Madrid Client: V.A.E.S.A./Audi Category: Consumer Magazine / Color: Full Page or Spread - Campaign
GTI Agency: DDB Mexico / Mexico City Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Café Suplicy Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Café Suplicy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FOOT ODOR Agency: Fischer America Comunicação Total / São Paulo Client: ELECTROLUX Category: Consumer Magazine / Color: Full Page or Spread - Campaign

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Kinky

Consumer Magazine / Color: Full Page or Spread - Single

07006A

2007 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Lego

Lego - Train Station

Consumer Magazine / Color: Full Page or Spread - Single

07007A

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

China

Consumer Magazine / Color: Full Page or Spread - Single

07008A

2007 Advertising Silver Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Tourist

Consumer Magazine / Color: Full Page or Spread - Single

07009A

2007 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers High Impact Print Insert

Consumer Magazine / Color: Full Page or Spread - Single

07010A

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Advertising Gold Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Magazine / Color: Full Page or Spread - Campaign

07011A

2007 Advertising Gold Pencil

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Compress Everything

Consumer Magazine / Color: Full Page or Spread - Campaign

07012A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Advertising Merit Award

Bates Taiwan Co., Ltd. / Taipei

Taiwan Kolin Company Limited

Time Square

Consumer Magazine / Black and White: Full Page or Spread - Single

07132A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Flight Attendant

Consumer Magazine / Black and White: Full Page or Spread - Single

07133A

2007 Advertising Merit Award

Advico Young & Rubicam / Zürich - Gockhausen

Head Snowboards

Jump Higher

Consumer Magazine / Color: Full Page or Spread - Single

07137A

2007 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

One Cube

Squat

Consumer Magazine / Color: Full Page or Spread - Single

07138A

2007 Advertising Merit Award

Campbell-Ewald / Warren

United States Navy

"Bushes"

Consumer Magazine / Color: Full Page or Spread - Single

07139A

2007 Advertising Merit Award

Clemenger BBDO / Wellington

Panasonic New Zealand

Slide Camera

Consumer Magazine / Color: Full Page or Spread - Single

07140A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Ego Emission Insert

Consumer Magazine / Color: Full Page or Spread - Single

07141A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Moth

Consumer Magazine / Color: Full Page or Spread - Single

07142A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Karate Catfight

Consumer Magazine / Color: Full Page or Spread - Single

07143A

2007 Advertising Merit Award

GREY / Barcelona

Comercial Arge PILOT

Plaster

Consumer Magazine / Color: Full Page or Spread - Single

07144A

2007 Advertising Merit Award

Grey Worldwide: HK / Quarry Bay

Kiwicare

Hearses

Consumer Magazine / Color: Full Page or Spread - Single

07145A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Fingersex

Consumer Magazine / Color: Full Page or Spread - Single

07146A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Railcycle

Consumer Magazine / Color: Full Page or Spread - Single

07147A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Barriercycle

Consumer Magazine / Color: Full Page or Spread - Single

07148A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

First Time

Consumer Magazine / Color: Full Page or Spread - Single

07149A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Oh, The Shame

Consumer Magazine / Color: Full Page or Spread - Single

07150A

2007 Advertising Merit Award

Leo Burnett / Chicago

Allstate

Omens

Consumer Magazine / Color: Full Page or Spread - Single

07151A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Arcade

Consumer Magazine / Color: Full Page or Spread - Single

07152A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Lego

Consumer Magazine / Color: Full Page or Spread - Single

07153A

2007 Advertising Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Novartis - Nicotinell

The chewing gum for afterwards

Consumer Magazine / Color: Full Page or Spread - Single

07154A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Divorce

Consumer Magazine / Color: Full Page or Spread - Single

07155A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Stadium

Consumer Magazine / Color: Full Page or Spread - Single

07156A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Cruise Ship

Consumer Magazine / Color: Full Page or Spread - Single

07157A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Consumer Magazine / Color: Full Page or Spread - Single

07158A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Consumer Magazine / Color: Full Page or Spread - Single

07159A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - UFO

Consumer Magazine / Color: Full Page or Spread - Single

07160A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - JFK

Consumer Magazine / Color: Full Page or Spread - Single

07161A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

Jade

Consumer Magazine / Color: Full Page or Spread - Single

07162A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Visa

Logos

Consumer Magazine / Color: Full Page or Spread - Single

07163A

2007 Advertising Merit Award

Bates Taiwan Co., Ltd. / Taipei

Taiwan Kolin Company Limited

Colour

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07134A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07135A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07136A

2007 Advertising Merit Award

Arnold / Boston

ESPN

Small Words/Whoop-ass/Time Bomb

Consumer Magazine / Color: Full Page or Spread - Campaign

07164A

2007 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

One Cube

Basic Cut Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

07165A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Catfight

Consumer Magazine / Color: Full Page or Spread - Campaign

07166A

2007 Advertising Merit Award

DDB España / Madrid

V.A.E.S.A./Audi

Emotions Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

07167A

2007 Advertising Merit Award

DDB Mexico / Mexico City

VOLKSWAGEN

GTI

Consumer Magazine / Color: Full Page or Spread - Campaign

07168A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Magazine / Color: Full Page or Spread - Campaign

07169A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Café Suplicy

Café Suplicy Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

07170A

2007 Advertising Merit Award

Fischer America Comunicação Total / São Paulo

ELECTROLUX

FOOT ODOR

Consumer Magazine / Color: Full Page or Spread - Campaign

07171A

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