The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
The Gamekillers Obituaries Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Camping Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Maps: Riot Agency: BBDO / New York Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
ebay Motors Newspaper Ad Agency: BBDO / New York Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Fish & Chips Agency: Joe Public South Africa / Johannesburg Client: Ocean Basket Seafood Restaurant Chain Category: Consumer Newspaper / Full Page or Spread: Single
Builders of Tomorrow Agency: Jung von Matt AG / Hamburg Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
JEFE Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Newspaper / Full Page or Spread: Single
Arcade Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Nerolac Floor Agency: McCann Erickson, India / Mumbai Client: Kansai Nerolac Category: Consumer Newspaper / Full Page or Spread: Single
Breast Exam Agency: Net#Work BBDO / Johannesburg Client: Virgin Atlantic Airlines Category: Consumer Newspaper / Full Page or Spread: Single
Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Boomerang Agency: Rethink / Vancouver Client: Playland Category: Consumer Newspaper / Full Page or Spread: Single
Psych Recruitment Agency: Saatchi & Saatchi NZ / Auckland Client: NZ Army Category: Consumer Newspaper / Full Page or Spread: Single
Pink Agency: Saatchi & Saatchi Thailand / Bangkok Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Green Agency: Saatchi & Saatchi Thailand / Bangkok Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Transvestite Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Newspaper / Full Page or Spread: Single
GUINNESS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland Agency: Bartle Bogle Hegarty / Singapore Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm Agency: BBDO Bangkok Ltd. / Bangkok Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks Agency: DDB PARIS / Paris Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG Agency: DDB PARIS / Paris Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic Agency: DDB PARIS / Paris Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit Agency: JWT Paris / Levallois Perret Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see Agency: JWT Singapore / Singapore Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets Agency: KNSK Werbeagentur GmbH / Hamburg Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists Agency: KNSK Werbeagentur GmbH / Hamburg Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles Agency: McCann Erickson, India / Mumbai Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum Agency: Ogilvy&Mather Advertising / Bangkok Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items Agency: Publicis Conseil / Paris Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival Agency: TAXI, Canada Inc / Toronto Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients Agency: TDA Advertising & Design / Boulder Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Obituaries

Consumer Newspaper / Full Page or Spread: Single

07094A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Camping

Consumer Newspaper / Full Page or Spread: Single

07095A

2007 Advertising Merit Award

BBDO / New York

BBC World

Maps: Riot

Consumer Newspaper / Full Page or Spread: Single

07096A

2007 Advertising Merit Award

BBDO / New York

ebay Motors

ebay Motors Newspaper Ad

Consumer Newspaper / Full Page or Spread: Single

07097A

2007 Advertising Merit Award

Joe Public South Africa / Johannesburg

Ocean Basket Seafood Restaurant Chain

Fish & Chips

Consumer Newspaper / Full Page or Spread: Single

07098A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

Lego

Builders of Tomorrow

Consumer Newspaper / Full Page or Spread: Single

07099A

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

JEFE

Consumer Newspaper / Full Page or Spread: Single

07100A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Arcade

Consumer Newspaper / Full Page or Spread: Single

07101A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Kansai Nerolac

Nerolac Floor

Consumer Newspaper / Full Page or Spread: Single

07102A

2007 Advertising Merit Award

Net#Work BBDO / Johannesburg

Virgin Atlantic Airlines

Breast Exam

Consumer Newspaper / Full Page or Spread: Single

07103A

2007 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Bikini

Consumer Newspaper / Full Page or Spread: Single

07104A

2007 Advertising Merit Award

Rethink / Vancouver

Playland

Boomerang

Consumer Newspaper / Full Page or Spread: Single

07105A

2007 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

NZ Army

Psych Recruitment

Consumer Newspaper / Full Page or Spread: Single

07106A

2007 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Verasu Group Co., Ltd.

Pink

Consumer Newspaper / Full Page or Spread: Single

07107A

2007 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Verasu Group Co., Ltd.

Green

Consumer Newspaper / Full Page or Spread: Single

07108A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Transvestite

Consumer Newspaper / Full Page or Spread: Single

07109A

2007 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

DIAGEO

GUINNESS CAMPAIGN

Consumer Newspaper / Full Page or Spread - Campaign

07110A

2007 Advertising Merit Award

Bartle Bogle Hegarty / Singapore

Unilever HPC - Asia

AXEland

Consumer Newspaper / Full Page or Spread - Campaign

07111A

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Muang Thong Seiko Co., Ltd.

Big Alarm

Consumer Newspaper / Full Page or Spread - Campaign

07112A

2007 Advertising Merit Award

DDB PARIS / Paris

Volkswagen Commercial Vehicles

Risks

Consumer Newspaper / Full Page or Spread - Campaign

07113A

2007 Advertising Merit Award

DDB PARIS / Paris

Nike France

T-Shirt PSG

Consumer Newspaper / Full Page or Spread - Campaign

07114A

2007 Advertising Merit Award

DDB PARIS / Paris

MTV France

Statistic

Consumer Newspaper / Full Page or Spread - Campaign

07115A

2007 Advertising Merit Award

Euro RSCG Flagship Ltd. / Bangkok

Reckitt Benckiser (Thailand) Co. Ltd.

Vanish

Consumer Newspaper / Full Page or Spread - Campaign

07116A

2007 Advertising Merit Award

JWT Paris / Levallois Perret

Unilever France

Identikit

Consumer Newspaper / Full Page or Spread - Campaign

07117A

2007 Advertising Merit Award

JWT Singapore / Singapore

Nestle

What do you see

Consumer Newspaper / Full Page or Spread - Campaign

07118A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Daimler Chrysler AG Jeep

Planets

Consumer Newspaper / Full Page or Spread - Campaign

07119A

2007 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

Capital Magazin

Capitalists

Consumer Newspaper / Full Page or Spread - Campaign

07120A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Initiation Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07121A

2007 Advertising Merit Award

McCann Worldgroup (Thailand) Ltd. / Bangkok

Risingsun Fertilizer

Swing, Saw, Treehouse

Consumer Newspaper / Full Page or Spread - Campaign

07122A

2007 Advertising Merit Award

McCann Erickson, India / Mumbai

Microsoft X-box 360

X-box Epic Battles

Consumer Newspaper / Full Page or Spread - Campaign

07123A

2007 Advertising Merit Award

Ogilvy&Mather Advertising / Bangkok

Nicotinell

Nicotine Gum

Consumer Newspaper / Full Page or Spread - Campaign

07124A

2007 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

Globus Market Germany

Globus "Our most beautiful prices" Campaign

Consumer Newspaper / Full Page or Spread - Campaign

07125A

2007 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Lost items

Consumer Newspaper / Full Page or Spread - Campaign

07126A

2007 Advertising Merit Award

TAXI, Canada Inc / Toronto

Sir Corp - Jack Astor's

Jack Astor's Italian Festival

Consumer Newspaper / Full Page or Spread - Campaign

07127A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Red Sky

Unbelievable

Consumer Newspaper / Full Page or Spread - Campaign

07128A

2007 Advertising Merit Award

TDA Advertising & Design / Boulder

Chipotle

Honest Ingredients

Consumer Newspaper / Full Page or Spread - Campaign

07129A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

For the little things you'll forget

Consumer Newspaper / Full Page or Spread - Campaign

07130A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Hyundai

Where's Wally

Consumer Newspaper / Full Page or Spread - Campaign

07131A

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