The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Nightmares/Permit/Lunch Break Agency: Arnold / Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Campaign
FedEx Campaign TV Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Unicycle/Joe'sThroat/Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Campaign
The Mail-time Song/Can-Do Crew/The Early Episodes Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Save The Trees Agency: Mother / New York Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Yahoo! Spirit Television Campaign Agency: Soho Square / New York Client: Yahoo! Category: Consumer Television / :30/:25 - Campaign
PS3 Agency: TBWAChiatDay / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
MAC Vs. PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Mac Vs. PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Never Graduate Agency: Wieden + Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Air, Air, Everywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
America's Favorite; Extra Cheese; More Mayo Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Amora Category: Consumer Television / Over :30 - Campaign
True Age Agency: Daiko Advertising Inc. / OSAKA Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Single
Anyone Can Sell Agency: BBDO Bangkok Ltd. / Bangkok Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
News Story Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions Agency: DDB España / Madrid Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity Agency: HAKUHODO / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots Agency: JWT / London Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Merit Award

Arnold / Boston

ESPN

Nightmares/Permit/Lunch Break

Consumer Television / :30/:25 - Campaign

07439T

2007 Advertising Merit Award

BBDO / New York

G4

G4 Campaign TV

Consumer Television / :30/:25 - Campaign

07440T

2007 Advertising Merit Award

BBDO / New York

FedEx

FedEx Campaign TV

Consumer Television / :30/:25 - Campaign

07441T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle/Joe'sThroat/Whale Song

Consumer Television / :30/:25 - Campaign

07442T

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

The Mail-time Song/Can-Do Crew/The Early Episodes

Consumer Television / :30/:25 - Campaign

07443T

2007 Advertising Merit Award

Mother / New York

Virgin Mobile

Save The Trees

Consumer Television / :30/:25 - Campaign

07444T

2007 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here Stays Here

Consumer Television / :30/:25 - Campaign

07445T

2007 Advertising Merit Award

Soho Square / New York

Yahoo!

Yahoo! Spirit Television Campaign

Consumer Television / :30/:25 - Campaign

07446T

2007 Advertising Merit Award

TBWAChiatDay / Los Angeles

Sony PlayStation

PS3

Consumer Television / :30/:25 - Campaign

07447T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

MAC Vs. PC

Consumer Television / :30/:25 - Campaign

07448T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Mac Vs. PC

Consumer Television / :30/:25 - Campaign

07449T

2007 Advertising Merit Award

Wieden + Kennedy New York / New York

ESPN

Never Graduate

Consumer Television / :30/:25 - Campaign

07450T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Air, Air, Everywhere

Consumer Television / :30/:25 - Campaign

07451T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

America's Favorite; Extra Cheese; More Mayo

Consumer Television / Over :30 - Campaign

07411T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

ESO QUE TE PASA ES UN MUNDIAL

Consumer Television / Over :30 - Campaign

07412T

2007 Advertising Merit Award

Santo Buenos Aires / Buenos Aires

Arnet

Internet Non Sense

Consumer Television / Over :30 - Campaign

07413T

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Amora

"A little bit is a lot" campaign

Consumer Television / Over :30 - Campaign

07414T

2007 Advertising Merit Award

Daiko Advertising Inc. / OSAKA

DAINIHON JOCHUGIKU CO.,LTD.

True Age

Consumer Television / :20 and Under - Single

07452T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Slap

Consumer Television / :20 and Under - Single

07453T

2007 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Home Product Center Public Co., Ltd.

Anyone Can Sell

Consumer Television / :20 and Under - Campaign

07454T

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Altoid Sours Challenge

Consumer Television / :20 and Under - Campaign

07455T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day

Consumer Television / :20 and Under - Campaign

07456T

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi's

News Story

Consumer Television / Over :30 - Single - max. :90

07391T

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland e. V.

Back Seat

Consumer Television / Over :30 - Single - max. :90

07392T

2007 Advertising Merit Award

DDB España / Madrid

V.A.E.S.A./Audi

Emotions

Consumer Television / Over :30 - Single - max. :90

07393T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Over :30 - Single - max. :90

07394T

2007 Advertising Merit Award

HAKUHODO / Tokyo

TOYOTA MOTOR CORPORATION

Humanity

Consumer Television / Over :30 - Single - max. :90

07395T

2007 Advertising Merit Award

JWT / London

MTV

Idiots

Consumer Television / Over :30 - Single - max. :90

07396T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

TODO ME EMOCIONA

Consumer Television / Over :30 - Single - max. :90

07397T

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