The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Beard Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Fever, Heart to Heart, Videogame Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Campaign
Red Stripe Boo Campaign TV Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Bald Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Ghost Pops Agency: Net#Work BBDO / Johannesburg Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
British Accent Guy Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sand Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Single
Not What It Seems Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Chalk Agency: DENTSU INC. Tokyo / Tokyo Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory Agency: Epoch Films / New York Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk Agency: HSI Productions / New York Client: Nike Category: Consumer Television / :30/:25 - Single
Jam Agency: Jeh United Ltd. / Bangkok Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Tide Agency: Saatchi&Saatchi Los Angeles / Torrance, CA Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Shuffle "Clip" Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Single
Cavem Airport Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Burt Bacharach Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Movie Guy Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
End Zone Options Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
News Story Agency: Bartle Bogle Hegarty / New York Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat Agency: BBDO Duesseldorf GmbH / Duesseldorf Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions Agency: DDB España / Madrid Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity Agency: HAKUHODO / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots Agency: JWT / London Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA Agency: la comunidad / Miami Beach Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard

Consumer Television / :30/:25 - Single

07060T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Leak

Consumer Television / :30/:25 - Single

07061T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Fever, Heart to Heart, Videogame

Consumer Television / :30/:25 - Campaign

07065T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Red Stripe Boo Campaign TV

Consumer Television / :30/:25 - Campaign

07066T

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Advertising Gold Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Bald

Consumer Television / Under $50,000 Budget - Campaign

07070T

2007 Advertising Silver Pencil

Net#Work BBDO / Johannesburg

Simba Chips

Ghost Pops

Consumer Television / Under $50,000 Budget - Campaign

07071T

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

British Accent Guy

Consumer Television / :30/:25 - Single

07415T

2007 Advertising Merit Award

BBDO / New York

G4

Sand

Consumer Television / :30/:25 - Single

07416T

2007 Advertising Merit Award

BBDO / New York

FedEx

Not What It Seems

Consumer Television / :30/:25 - Single

07417T

2007 Advertising Merit Award

BBDO / New York

FedEx

Responsibilities

Consumer Television / :30/:25 - Single

07418T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Camo

Consumer Television / :30/:25 - Single

07419T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Decoy

Consumer Television / :30/:25 - Single

07420T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Headlights

Consumer Television / :30/:25 - Single

07421T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap

Consumer Television / :30/:25 - Single

07422T

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Critique

Consumer Television / :30/:25 - Single

07423T

2007 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

Japan Dairy Council

Chalk

Consumer Television / :30/:25 - Single

07424T

2007 Advertising Merit Award

Epoch Films / New York

Masterfoods

Factory

Consumer Television / :30/:25 - Single

07425T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle

Consumer Television / :30/:25 - Single

07426T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Whale Song

Consumer Television / :30/:25 - Single

07427T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Toothbrush

Consumer Television / :30/:25 - Single

07428T

2007 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Comcast

The Early Episodes

Consumer Television / :30/:25 - Single

07429T

2007 Advertising Merit Award

HSI Productions / New York

Nike

Chalk

Consumer Television / :30/:25 - Single

07430T

2007 Advertising Merit Award

Jeh United Ltd. / Bangkok

Asiasoft Corporation Co.,Ltd.

Jam

Consumer Television / :30/:25 - Single

07431T

2007 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Clovergrove

Consumer Television / :30/:25 - Single

07432T

2007 Advertising Merit Award

Saatchi&Saatchi Los Angeles / Torrance, CA

Toyota Motor Sales, USA, Inc.

Tide

Consumer Television / :30/:25 - Single

07433T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Shuffle "Clip"

Consumer Television / :30/:25 - Single

07434T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Cavem Airport

Consumer Television / :30/:25 - Single

07435T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Burt Bacharach

Consumer Television / :30/:25 - Single

07436T

2007 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Movie Guy

Consumer Television / :30/:25 - Single

07437T

2007 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

End Zone Options

Consumer Television / :30/:25 - Single

07438T

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi's

News Story

Consumer Television / Over :30 - Single - max. :90

07391T

2007 Advertising Merit Award

BBDO Duesseldorf GmbH / Duesseldorf

DaimlerChrysler Vertriebsorganisation Deutschland e. V.

Back Seat

Consumer Television / Over :30 - Single - max. :90

07392T

2007 Advertising Merit Award

DDB España / Madrid

V.A.E.S.A./Audi

Emotions

Consumer Television / Over :30 - Single - max. :90

07393T

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Over :30 - Single - max. :90

07394T

2007 Advertising Merit Award

HAKUHODO / Tokyo

TOYOTA MOTOR CORPORATION

Humanity

Consumer Television / Over :30 - Single - max. :90

07395T

2007 Advertising Merit Award

JWT / London

MTV

Idiots

Consumer Television / Over :30 - Single - max. :90

07396T

2007 Advertising Merit Award

la comunidad / Miami Beach

LA NACION

TODO ME EMOCIONA

Consumer Television / Over :30 - Single - max. :90

07397T

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