The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Xbox Games Innovative Campaign Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Jug Simple Furniture Tour Agency: Cole & Weber United / Seattle Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin' Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Fresco Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Proof Reader Agency: JWT / Cape Town Client: JWT Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
Bonded By Blood Agency: TBWA\Whybin / Auckland Client: adidas\NZRU Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single
+10 World Cup Campaign Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs Agency: Colle + McVoy / Minneapolis Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Vision Agency: Jung von Matt AG / Hamburg Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Nike+ Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Bracelets Agency: Duval Guillaume / Brussel Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers Agency: JWT Argentina / Buenos Aires Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud Agency: Ogilvy & Mather / Beijing Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art Agency: Rethink / Vancouver Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Big Hands - Wrestlers Agency: The Campaign Palace / Red Cell / Melbourne Client: Target Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Rock 'n' Roll Radio Agency: Uncle Grey Oslo AS / Oslo Client: Radio Tango Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
If you were in a Jetta, there'd be an airbag here.... Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Abacus Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai Client: The Vatsalya Foundation Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Non-Traditional Bus Wrap Agency: Bartle Bogle Hegarty / New York Client: ALL Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Voting: Befriend/Beware Agency: BBDO / New York Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Misspell Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Benefic treadmill Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Targets Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pumps: Tired of Reading Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Route Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Ariel - Procter & Gamble Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Underground Agency: JWT Shanghai / Shang Hai Client: Green Peace Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Prefontaine Museum Bus Agency: Kinetic Singapore / singapore Client: Nike Singapore Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Sundial Agency: Leo Burnett / Chicago Client: McDonald's Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Marina Tower Agency: Leo Burnett / Chicago Client: Allstate Insurance Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Towels Agency: Lowe Mena / Dubai Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Kurt Wenner Mural Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Power to the People Agency: Net#Work BBDO / Johannesburg Client: Nedbank Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Black Cloud Agency: Ogilvy & Mather / Beijing Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pore Agency: OGILVY & MATHER PHILIPPINES / Makati City Client: Unilever Philippines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pago Post it notes Agency: TBWA\Whybin / Auckland Client: ASB Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
BBC Voting Campaign Agency: BBDO / New York Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Blur/Misspell/Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Mondo Pasta “Noodleslurper” Agency: Jung von Matt AG / 20357 Hamburg Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Paper Reality Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games Innovative Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07087A

2007 Advertising Silver Pencil

Cole & Weber United / Seattle

Carlo Rossi

Jug Simple Furniture Tour

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07088A

2007 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign

07085A

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Advertising Bronze Pencil

TBWA\ Germany / Berlin

adidas

Fresco

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07081A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07082A

2007 Advertising Silver Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign

07077A

2007 Advertising Merit Award

JWT / Cape Town

JWT

Proof Reader

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single

07470A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidas\NZRU

Bonded By Blood

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single

07471A

2007 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

+10 World Cup Campaign

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07506A

2007 Advertising Merit Award

Colle + McVoy / Minneapolis

Erbert and Gerbert

Gift Wrap Subs

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07507A

2007 Advertising Merit Award

Serviceplan Muenchen/Hamburg / Hamburg

UNICEF Deutschland

UNICEF Children’s Collection

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07508A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

JesusCenter Hamburg

Vision

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07472A

2007 Advertising Merit Award

R/GA / New York

Nike

Nike+

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07498A

2007 Advertising Merit Award

Duval Guillaume / Brussel

Artsen Zonder Grenzen / Médecins Sans Frontières

Bracelets

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07499A

2007 Advertising Merit Award

JWT Argentina / Buenos Aires

Salvation Army

Hangers

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07500A

2007 Advertising Merit Award

Ogilvy & Mather / Beijing

WWF

Black Cloud

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07501A

2007 Advertising Merit Award

Rethink / Vancouver

Contemporary Art Gallery

Drive Thru Art

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07502A

2007 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

SAFACT

Tsotsi

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07503A

2007 Advertising Merit Award

The Campaign Palace / Red Cell / Melbourne

Target

Big Hands - Wrestlers

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07504A

2007 Advertising Merit Award

Uncle Grey Oslo AS / Oslo

Radio Tango

Rock 'n' Roll Radio

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07505A

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

If you were in a Jetta, there'd be an airbag here....

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07473A

2007 Advertising Merit Award

Ambience Publicis Advertising Pvt. Ltd. / Mumbai

The Vatsalya Foundation

Abacus

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07474A

2007 Advertising Merit Award

Bartle Bogle Hegarty / New York

ALL

Non-Traditional Bus Wrap

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07475A

2007 Advertising Merit Award

BBDO / New York

BBC World

Voting: Befriend/Beware

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07476A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Misspell

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07477A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Double

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07478A

2007 Advertising Merit Award

BBDO Argentina / Vicente Lopez

Nike

Benefic treadmill

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07479A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Targets

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07480A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Pumps: Tired of Reading

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07481A

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Ariel - Procter & Gamble

Route

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07482A

2007 Advertising Merit Award

JWT Shanghai / Shang Hai

Green Peace

Underground

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07483A

2007 Advertising Merit Award

Kinetic Singapore / singapore

Nike Singapore

Prefontaine Museum Bus

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07484A

2007 Advertising Merit Award

Leo Burnett / Chicago

McDonald's

Sundial

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07485A

2007 Advertising Merit Award

Leo Burnett / Chicago

Allstate Insurance

Marina Tower

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07486A

2007 Advertising Merit Award

Lowe Mena / Dubai

Unilever - AXE

Towels

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07487A

2007 Advertising Merit Award

McCann Worldgroup / San Francisco

Microsoft/XBOX 360

Kurt Wenner Mural

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07488A

2007 Advertising Merit Award

Net#Work BBDO / Johannesburg

Nedbank

Power to the People

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07489A

2007 Advertising Merit Award

Ogilvy & Mather / Beijing

WWF

Black Cloud

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07490A

2007 Advertising Merit Award

OGILVY & MATHER PHILIPPINES / Makati City

Unilever Philippines

Pore

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07491A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

ASB

Pago Post it notes

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07492A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Voting Campaign

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07493A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Blur/Misspell/Double

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07494A

2007 Advertising Merit Award

Jung von Matt AG / 20357 Hamburg

Mondo Pasta Gerstenberger & Arena Gbr

Mondo Pasta “Noodleslurper”

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07495A

2007 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Paper Reality

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07496A

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