The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development


Nike Festival of Air
Agency: AKQA / London
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development


Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com Category: New Media Innovation & Development / New Media Innovation and Development


Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development


Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development


Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development


_visible
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: MIDI Conventions Category: New Media Innovation & Development / New Media Innovation and Development


akarium Call Project
Agency: 777interactive / Tokyo
Client: Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai Category: New Media Innovation & Development / New Media Innovation and Development


Interactive Movie Theater
Agency: AgênciaClick / São Paulo
Client: Fiat Automoveis Category: New Media Innovation & Development / New Media Innovation and Development


Radio 1 'Musicubes'
Agency: Agency Republic / London
Client: BBC Category: New Media Innovation & Development / New Media Innovation and Development


Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development


Lynx Blow
Agency: Dare / London
Client: Unilever Category: New Media Innovation & Development / New Media Innovation and Development


Check your English
Agency: delvico / Madrid
Client: Hermann Brown Category: New Media Innovation & Development / New Media Innovation and Development


InSynch Wall
Agency: Fallon / Minneapolis
Client: Travelers Category: New Media Innovation & Development / New Media Innovation and Development


Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: New Media Innovation & Development / New Media Innovation and Development


Fila Adatto Kiosk
Agency: Firstborn / New York
Client: Fila Category: New Media Innovation & Development / New Media Innovation and Development


Interactive Oracles
Agency: George P. Johnson / Torrance
Client: ACURA Category: New Media Innovation & Development / New Media Innovation and Development


Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Category: New Media Innovation & Development / New Media Innovation and Development


Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: New Media Innovation & Development / New Media Innovation and Development


A Gift From OfficeMax
Agency: Toy / New York
Client: OfficeMax Category: New Media Innovation & Development / New Media Innovation and Development


Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07050N

Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07051N

Award:
2007 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07052N

Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N

Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N

Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N

Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
MIDI Conventions
Title:
_visible
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07229N

Award:
2007 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai
Title:
akarium Call Project
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07230N

Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Automoveis
Title:
Interactive Movie Theater
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07231N

Award:
2007 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC
Title:
Radio 1 'Musicubes'
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07232N

Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Widget
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07233N

Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Unilever
Title:
Lynx Blow
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07234N

Award:
2007 Interactive Merit Award
Agency:
delvico / Madrid
Client:
Hermann Brown
Title:
Check your English
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07235N

Award:
2007 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Travelers
Title:
InSynch Wall
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07236N

Award:
2007 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07237N

Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Fila
Title:
Fila Adatto Kiosk
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07238N

Award:
2007 Interactive Merit Award
Agency:
George P. Johnson / Torrance
Client:
ACURA
Title:
Interactive Oracles
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07239N

Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt
Title:
Sixt ASCII GTI
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07240N

Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco boooming
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07241N
