The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Growth Spurt, Doug, France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Celebrity Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Campaign
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
GORILLA Agency: CONTRAPUNTO / Madrid Client: WWF/ADENA Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
At Home Agency: Profero / London Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Six Short Stories and a Parable: Engineering and Why it Matters Agency: Rigsby Hull / Houston Client: Walter P Moore Category: Direct Mail / Single
Anorexia Mailing "Slim, slimmer, dead" Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Staircase Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Hairy-Mail Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Nike+ Agency: R/GA / New York Client: Nike Category: Brand Gaming/Applications / Online
The Stuntman Agency: Grupo W / Saltillo Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
The Hunt Agency: Euro RSCG 4D / Amstelveen Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Green Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange Agency: Saatchi & Saatchi / Sydney Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Drain Agency: BBDO / New York Client: Jeep Category: Collateral Design / Posters - Single
Udder Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Wet Card Agency: BBDO Bangkok Ltd. / Bangkok Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Uli Sela Setphotographer "Always behind the Scenes" Agency: BBDO Stuttgart GmbH / Stuttgart Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
North Sea Films Letterhead Agency: Oxide Design Co. / Omaha Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Non plus ultra - Wall Calendar 2006 Agency: Strichpunkt GmbH / Stuttgart Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Not Here But Now Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Chain Agency: Framfab Denmark / Copenhagen Client: Nike Category: Web Sites / Business to Consumer
Heidies Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Business to Consumer
Nastuh Abootalebi Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
UNIQLO.COM Agency: tha ltd. / Tokyo Client: UNIQLO INC. Category: Web Sites / Business to Consumer
Nike Air Agency: Big Spaceship / Brooklyn Client: Nike Category: Web Sites / Business to Consumer
Getty Images - 10 ways Agency: Great Works / Stockholm Client: Getty Images Category: Web Sites / Business to Consumer
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
LOST – Interactive E-Mail Campaign Agency: Jung von Matt AG / Hamburg Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
R/GA Origami Holiday 2006 Agency: R/GA / New York Client: R/GA Category: Email Marketing / Business to Consumer
Search Engine Agency: Ogilvy & Mather / Cape Town Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt, Doug, France

Consumer Radio / Campaign

07050R

2007 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Celebrity

Consumer Radio / Campaign

07051R

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Interactive Silver Pencil

CONTRAPUNTO / Madrid

WWF/ADENA

GORILLA

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07015N

2007 Interactive Bronze Pencil

Profero / London

COI/Home Office

At Home

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

07016N

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Design Silver Pencil

Rigsby Hull / Houston

Walter P Moore

Six Short Stories and a Parable: Engineering and Why it Matters

Direct Mail / Single

07060D

2007 Design Bronze Pencil

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.magersucht.de (Anorexia)

Anorexia Mailing "Slim, slimmer, dead"

Direct Mail / Single

07061D

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Design Gold Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Staircase

Public Service/Non-Profit/Educational / Posters - Single

07069D

2007 Interactive Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Hairy-Mail

Email Marketing / Public Service/Non-Profit/ Educational

07045N

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

Brand Gaming/Applications / Online

07036N

2007 Interactive Silver Pencil

Grupo W / Saltillo

Unilever - Rexona

The Stuntman

Brand Gaming/Applications / Online

07037N

2007 Interactive Bronze Pencil

Euro RSCG 4D / Amstelveen

Volvo Cars Corporation

The Hunt

Brand Gaming/Applications / Online

07038N

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Green

Collateral Design / Posters - Single

07023D

2007 Design Gold Pencil

Saatchi & Saatchi / Sydney

Sydney Writers' Festival

Orange

Collateral Design / Posters - Single

07024D

2007 Design Silver Pencil

BBDO / New York

Jeep

Drain

Collateral Design / Posters - Single

07025D

2007 Design Bronze Pencil

Y&R Singapore / Singapore

Malaysia Dairy Industries

Udder

Collateral Design / Posters - Single

07026D

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Design Gold Pencil

BBDO Bangkok Ltd. / Bangkok

Ko Ratanasevi

Wet Card

Brand and Corporate Identity Design / Corporate Identity - Single

07004D

2007 Design Gold Pencil

BBDO Stuttgart GmbH / Stuttgart

Uli Sela Setphotographer

Uli Sela Setphotographer "Always behind the Scenes"

Brand and Corporate Identity Design / Corporate Identity - Single

07005D

2007 Design Silver Pencil

Oxide Design Co. / Omaha

North Sea Films

North Sea Films Letterhead

Brand and Corporate Identity Design / Corporate Identity - Single

07006D

2007 Design Bronze Pencil

Strichpunkt GmbH / Stuttgart

Papierfabrik Scheufelen GmbH+Co. KG

Non plus ultra - Wall Calendar 2006

Brand and Corporate Identity Design / Corporate Identity - Single

07007D

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now

Public Service/Political Print / Outdoor and Posters - Campaign

07038A

2007 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike

The Chain

Web Sites / Business to Consumer

07025N

2007 Interactive Silver Pencil

Farfar / Stockholm

Diesel

Heidies

Web Sites / Business to Consumer

07026N

2007 Interactive Silver Pencil

SCHOLZ & VOLKMER GmbH / Wiesbaden

Nastuh Abootalebi

Nastuh Abootalebi

Web Sites / Business to Consumer

07027N

2007 Interactive Silver Pencil

tha ltd. / Tokyo

UNIQLO INC.

UNIQLO.COM

Web Sites / Business to Consumer

07028N

2007 Interactive Bronze Pencil

Big Spaceship / Brooklyn

Nike

Nike Air

Web Sites / Business to Consumer

07029N

2007 Interactive Bronze Pencil

Great Works / Stockholm

Getty Images

Getty Images - 10 ways

Web Sites / Business to Consumer

07030N

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Interactive Gold Pencil

Jung von Matt AG / Hamburg

ProSieben Television GmbH

LOST – Interactive E-Mail Campaign

Email Marketing / Business to Consumer

07043N

2007 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Origami Holiday 2006

Email Marketing / Business to Consumer

07044N

2007 Advertising Silver Pencil

Ogilvy & Mather / Cape Town

WWF

Search Engine

Public Service/Political Print / Newspaper or Magazine - Campaign

07033A

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