The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Handmade Posters Agency: Serviceplan Muenchen/Hamburg / Hamburg Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Refill Bottle Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters Agency: undoboy / Portland Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Optimo Agency: FORM::PROCESS / Tokyo Client: Optimo Category: Web Sites / E-Commerce
SNEEZE AID Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
NikeStore Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
BROOCH Agency: DRAFT Co., Ltd. / TOKYO Client: Little More Category: Publication Design / Book Design
Polyplaypylene Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Lego GmbH Category: Publication Design / Book Design
The Book on Vegas Agency: Lloyd (+co) / New York Client: Greybull Press Category: Publication Design / Book Design
Dali Llibres Agency: Bis Dixit / Barcelona Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
One Time Only Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Campaign
Play Along! Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
MTV Canada Station ID's Agency: Head Gear Animation / Toronto Client: MTV Canada Category: Broadcast Design / Campaign
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Microsites / Business to Business
Zwilling Knives Agency: Grey Worldwide Beijing / Beijing Client: Zwilling J.A. Henckels Shanghai Category: Direct Mail / Campaign
Black Invitation Agency: Paprika / Montreal Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
INK Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Lego - Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
The Gamekillers Television Show Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
DAYDREAM Agency: qubibi / Tokyo Client: Weave Toshi Category: Microsites / Business to Consumer
Bodygroom Electric Shaver Agency: Tribal DDB / New York Client: Philips Norelco Category: Microsites / Business to Consumer
Whopperettes.com Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
VWFeatures.com/Jetta Safe Happens Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Videogame Agency: Wieden+Kennedy / Portland Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Battle of the Album Covers Agency: Curious Pictures / New York Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Ballprints Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Semillero Agency: Grupo W / Saltillo Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
How to party Agency: Farfar / Stockholm Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Peg Solitaire Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Colored/Whites Banner Agency: DDB Seattle / Seattle Client: RememberSegregation.org Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Turtle Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Snickers Halloween Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Skittles Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Timing Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer

2007 Advertising Gold Pencil

Arnold / Boston

American Legacy Foundation/truth

Song

Public Service/Political Radio / Single

07039R

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Design Gold Pencil

Serviceplan Muenchen/Hamburg / Hamburg

Serviceplan Hamburg GmbH & Co. KG

Handmade Posters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07038D

2007 Design Silver Pencil

Kinetic Singapore / singapore

Kinetic Singapore

Refill Bottle

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07039D

2007 Design Silver Pencil

undoboy / Portland

Undoboy

Super-Bastard Box Art Characters

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only

07040D

2007 Interactive Gold Pencil

FORM::PROCESS / Tokyo

Optimo

Optimo

Web Sites / E-Commerce

07031N

2007 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

SNEEZE AID

Web Sites / E-Commerce

07032N

2007 Interactive Bronze Pencil

R/GA / New York

Nike

NikeStore

Web Sites / E-Commerce

07033N

2007 Design Gold Pencil

DRAFT Co., Ltd. / TOKYO

Little More

BROOCH

Publication Design / Book Design

07051D

2007 Design Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Lego GmbH

Polyplaypylene

Publication Design / Book Design

07052D

2007 Design Silver Pencil

Lloyd (+co) / New York

Greybull Press

The Book on Vegas

Publication Design / Book Design

07053D

2007 Design Bronze Pencil

Bis Dixit / Barcelona

Fundació Gala Salvador Dalí

Dali Llibres

Publication Design / Book Design

07054D

2007 Design Bronze Pencil

School of Visual Arts / New York

School of Visual Arts

Senior Library 2005

Publication Design / Book Design

07055D

2007 Design Gold Pencil

HunterGatherer / New York

Nike

One Time Only

Broadcast Design / Campaign

07066D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Play Along!

Broadcast Design / Campaign

07067D

2007 Design Bronze Pencil

Head Gear Animation / Toronto

MTV Canada

MTV Canada Station ID's

Broadcast Design / Campaign

07068D

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Interactive Silver Pencil

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Microsites / Business to Business

07022N

2007 Design Silver Pencil

Grey Worldwide Beijing / Beijing

Zwilling J.A. Henckels Shanghai

Zwilling Knives

Direct Mail / Campaign

07062D

2007 Design Silver Pencil

Paprika / Montreal

Commissaires

Black Invitation

Collateral Design / Promotion (Agencies creating work for individuals) - Single only

07037D

2007 Advertising Gold Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

INK

Collateral / Posters - Campaign

07029A

2007 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Lego

Lego -

Collateral / Posters - Campaign

07030A

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Advertising Gold Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Television Show

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07078A

2007 Interactive Gold Pencil

qubibi / Tokyo

Weave Toshi

DAYDREAM

Microsites / Business to Consumer

07017N

2007 Interactive Gold Pencil

Tribal DDB / New York

Philips Norelco

Bodygroom Electric Shaver

Microsites / Business to Consumer

07018N

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Whopperettes.com

Microsites / Business to Consumer

07019N

2007 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Brittlelactica: Planet in Need

Microsites / Business to Consumer

07020N

2007 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com/Jetta Safe Happens

Microsites / Business to Consumer

07021N

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Advertising Gold Pencil

Wieden+Kennedy / Portland

Coca-Cola

Videogame

Cinema or Non-Broadcast / Single

07072T

2007 Advertising Silver Pencil

Curious Pictures / New York

Fluid NY/ Battle of the Ad-Bands

Battle of the Album Covers

Cinema or Non-Broadcast / Single

07073T

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Gold Pencil

BBDO Argentina / Vicente Lopez

Nike

Ballprints

Outdoor / Outdoor - Campaign

07019A

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Interactive Silver Pencil

Grupo W / Saltillo

Semillero, Creatives School

Semillero

Web Sites / Public Service/Non-Profit/ Educational

07034N

2007 Interactive Bronze Pencil

Farfar / Stockholm

The Swedish alcohol committee

How to party

Web Sites / Public Service/Non-Profit/ Educational

07035N

2007 Interactive Gold Pencil

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07007N

2007 Interactive Silver Pencil

DDB Seattle / Seattle

RememberSegregation.org

Colored/Whites Banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07008N

2007 Interactive Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Turtle

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

07009N

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Masterfoods

Snickers Halloween

Small Space Print / Black and White or Color: Less than a Page - Campaign

07015A

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods

Skittles

Small Space Print / Black and White or Color: Less than a Page - Campaign

07016A

2007 Interactive Gold Pencil

TBWA\Chiat\Day / New York

Sprint

Timing

Wireless/Mobile Advertising / Business to Consumer

07039N

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