The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
The Key to Reserva Agency: RSA Films / Los Angeles Client: Freixenet Category: Branded Content / Single
Menswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Plus to Your Life - Homeplus Agency: Cheil Worldwide / Seoul Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Wall Mural Campaign Agency: BBDO / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Tree Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Population by pixel Agency: HAKUHODO C&D / tokyo Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Man Mom Radio Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Ketchup Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
DVD Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single
Apple 1984 Focus Groups Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
Scorsese Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Stains don't stand a chance Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Staircase Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Cables Campaign Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Cables: Protest Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Single
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
AXE The Gamekillers TV Show Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Responsibility Campaign Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign

2008 Advertising Best of Show Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Advertising Gold Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Advertising Gold Pencil

RSA Films / Los Angeles

Freixenet

The Key to Reserva

Branded Content / Single

08089T

2008 Advertising Gold Pencil

DDB London / London

Harvey Nichols Wonderful Life

Menswear

Consumer Magazine / Color: Full Page or Spread - Single

08007A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Advertising Gold Pencil

Cheil Worldwide / Seoul

Samsung Tesco

Plus to Your Life - Homeplus

Outdoor / Outdoor - Single

08012A

2008 Advertising Gold Pencil

BBDO / New York

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08078A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Gold Pencil

Ogilvy & Mather, Thailand / Bangkok

WWF Thailand

Tree

Public Service/Political Print / Newspaper or Magazine - Single

08026A

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

08091T

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Advertising Gold Pencil

HAKUHODO C&D / tokyo

WWF Japan

Population by pixel

Public Service/Political Print / Outdoor and Posters - Campaign

08032A

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Man Mom Radio

Consumer Radio / Campaign

08043R

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Ketchup

Consumer Newspaper / Full Page or Spread - Single

08001A

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

DVD

Consumer Radio / Single

08040R

2008 Advertising Gold Pencil

Arnold Worldwide / Boston

Arnold

Apple 1984 Focus Groups

Non-Broadcast / Single

08071T

2008 Advertising Gold Pencil

BBDO / New York

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

08070T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble

Stains don't stand a chance

Consumer Newspaper / Full Page or Spread - Campaign

08004A

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Staircase

Public Service/Political Print / Outdoor and Posters - Single

08031A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Advertising Silver Pencil

BBDO / New York

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

08014A

2008 Advertising Silver Pencil

BBDO / New York

BBC World

Cables: Protest

Outdoor / Outdoor - Single

08013A

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Silver Pencil

BBH / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

2008 Advertising Silver Pencil

TBWA\Asia Pacific / Singapore

TBWAAsia Pacific

The Book

Collateral / Self-promotion (Agencies or individuals )

08024A

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

Wieden+Kennedy

People We Can't Sleep With

Collateral / Self-promotion (Agencies or individuals )

08025A

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Advertising Silver Pencil

Hill Holliday / Boston

Liberty Mutual

Responsibility Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08010A

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