The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Voices of Endangered Birds
Agency: beacon communications k.k. / Tokyo
Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Missing Letters
Agency: Saatchi & Saatchi LA / Torrance
Client: New Directions, Inc. Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ravensburger – The Giant Puzzle Campaign
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The First Underwear Models with Email Contact
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Migros-Genossenschafts-Bund Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
adidas 'Of this Earth' Campaign
Agency: TBWA\WHYBIN / Auckland
Client: adidas\NZRU Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Anti Drinking & Driving
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Arrive Alive Category: Public Service/Political Radio / Campaign
No Stank You
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Public Service/Political Radio / Campaign
Keep a Child Alive iPhone Launch
Agency: Anomaly / New York
Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead
Agency: DDB / Auckland
Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Top Chef
Agency: @radical.media / New York
Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London
Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late
Agency: DDB / Paris
Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus
Agency: Kitchen Leo Burnett / Oslo
Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots
Agency: McCann Erickson Brazil / Sao Paulo
Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute
Agency: Ogilvy Portugal / Lisboa
Client: MTV Category: Public Service/Political Television / Single
Paper
Agency: Rethink / Vancouver
Client: YWCA Category: Public Service/Political Television / Single
Autopilots
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Television / Single
The Office
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: Special Olympics Category: Public Service/Political Television / Single
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Annual ID:
08504T
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Annual ID:
08505T
Award:
2008 Advertising Merit Award
Agency:
EURO RSCG / New York
Client:
Heineken USA
Title:
Dos Equis
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08416T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Krusty,Outtakes, World Domination
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08417T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
08440T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
Wild Bird Society of Japan
Title:
Voices of Endangered Birds
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08303A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
New Directions, Inc.
Title:
Missing Letters
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08304A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08465A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08466A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz G-Class "Terrains"
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08467A
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08468A
Award:
2008 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08469A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08470A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08471A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08472A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08473A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
Ravensburger – The Giant Puzzle Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08474A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Invisible Child
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08475A
Award:
2008 Advertising Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Migros-Genossenschafts-Bund
Title:
The First Underwear Models with Email Contact
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08476A
Award:
2008 Advertising Merit Award
Agency:
TBWA\WHYBIN / Auckland
Client:
adidas\NZRU
Title:
adidas 'Of this Earth' Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08477A
Award:
2008 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Arrive Alive
Title:
Anti Drinking & Driving
Category:
Public Service/Political Radio / Campaign
Annual ID:
08310R
Award:
2008 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You
Category:
Public Service/Political Radio / Campaign
Annual ID:
08311R
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Keep A Child Alive
Title:
Keep a Child Alive iPhone Launch
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08478A
Award:
2008 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08479A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08480A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08481A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08482A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08483A
Award:
2008 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08484A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08485A
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
WSIB
Title:
Top Chef
Category:
Public Service/Political Television / Single
Annual ID:
08312T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Annual ID:
08313T
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Annual ID:
08314T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Greenpeace
Title:
It's not too late
Category:
Public Service/Political Television / Single
Annual ID:
08315T
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Cure for Life Foundation
Title:
Birthday Cards
Category:
Public Service/Political Television / Single
Annual ID:
08316T
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Annual ID:
08317T
Award:
2008 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Oslo Public Transport
Title:
Big Bus
Category:
Public Service/Political Television / Single
Annual ID:
08318T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Race
Category:
Public Service/Political Television / Single
Annual ID:
08319T
Award:
2008 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
I wanna go
Category:
Public Service/Political Television / Single
Annual ID:
08320T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Dorina Nowill Foundation For The Blind
Title:
Dots
Category:
Public Service/Political Television / Single
Annual ID:
08321T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Portugal / Lisboa
Client:
MTV
Title:
Mute
Category:
Public Service/Political Television / Single
Annual ID:
08322T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Annual ID:
08323T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Annual ID:
08324T
Award:
2008 Advertising Merit Award
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
Special Olympics
Title:
The Office
Category:
Public Service/Political Television / Single
Annual ID:
08325T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08418T
Award:
2008 Advertising Merit Award
Agency:
DDB / Venice
Client:
Activision
Title:
Call Of Duty 4: World Leaders/Kim Jong Il
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08419T
