The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Blowing Bubbles
Agency: Lowe MENA / Dubai
Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink
Agency: Mother / London
Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide
Agency: Saatchi & Saatchi NZ / Auckland
Client: Sanyo Category: Outdoor / Outdoor - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Coops Paint Wallscape
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Outdoor / Outdoor - Single
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
Independent Cinema
Agency: DDB London / London
Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
Comparisons
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08293A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Annual ID:
08176A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Annual ID:
08177A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Annual ID:
08178A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Annual ID:
08179A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Annual ID:
08180A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Annual ID:
08181A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Outdoor / Outdoor - Single
Annual ID:
08182A
Award:
2008 Advertising Merit Award
Agency:
Lowe MENA / Dubai
Client:
Axe Shower Gel
Title:
Blowing Bubbles
Category:
Outdoor / Outdoor - Single
Annual ID:
08183A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Real Time
Title:
Discovery - London Ink
Category:
Outdoor / Outdoor - Single
Annual ID:
08184A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Muffin
Category:
Outdoor / Outdoor - Single
Annual ID:
08185A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Sanyo
Title:
Sanyo Tide
Category:
Outdoor / Outdoor - Single
Annual ID:
08186A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Outdoor / Outdoor - Single
Annual ID:
08187A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
NISSAN
Title:
Train
Category:
Outdoor / Outdoor - Single
Annual ID:
08188A
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Coops Paint Wallscape
Category:
Outdoor / Outdoor - Single
Annual ID:
08189A
Award:
2008 Advertising Merit Award
Agency:
Cramer-Krasselt/Chicago
Client:
Rozerem
Title:
Dreams
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08415T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
08436T
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Comparisons
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
08126A
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Wallpaper/Moustache/Neighbors
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08402T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08403T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08404T
Award:
2008 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
CareerBuilder
Title:
Jungle, Inc.
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08405T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Inner Cowboy, Office Cowboys, Sorority Stache
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08406T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Bistro, Club, Grocer
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08407T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Labs
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08408T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08409T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Choose a Vista/Podium/PR Lady)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08410T
Award:
2008 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN
Title:
This Is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08411T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
