The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Anti Drinking & Driving Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Arrive Alive Category: Public Service/Political Radio / Campaign
No Stank You Agency: WONGDOODY / Seattle Client: Washington State Department of Health Category: Public Service/Political Radio / Campaign
Boo Campaign Agency: BBDO New York / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
adidas Futball meets Football Web Film Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Single
Puzzle Boy Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Branded Content / Single
FALLING APART Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
SUBWAY Agency: Droga5 / New York Client: NEW MUSUEM Category: Public Service/Political Print / Outdoor and Posters - Campaign
ORS Rob's Motel/Steve's Motel/Nathan's Motel Agency: Marketforce / West Perth Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Campaign
Greenpeace Print Campaign Agency: Leo Burnett / Chicago Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Neons Agency: Marca / Miami Beach Client: Florida Coalition Against Human Trafficking Category: Public Service/Political Print / Outdoor and Posters - Campaign
Target Practice Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Campaign
Small change, big difference Agency: Saatchi & Saatchi Amsterdam / Amstelveen Client: Cordaid Mensen in Nood (Cordaid People in Need) Category: Public Service/Political Print / Outdoor and Posters - Campaign
How You Put It Together Agency: The Martin Agency / Richmond Client: Minneapolis College of Art & Design Category: Public Service/Political Print / Outdoor and Posters - Campaign
SOS Agency: Ogilvy Singapore/RedCard / Singapore Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Bam/Smack/Pow Campaign Agency: Carmichael Lynch / Minneapolis Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3 Agency: Fallon / Minneapolis Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Havainas (tecido) Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Sky Variety Agency: DDB / Auckland Client: SKY Television Category: Outdoor / Outdoor - Campaign
Export Story Agency: DDB / Warsaw Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it Agency: Leo Burnett Co S.r.l. / Milan Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom" Agency: Young & Rubicam Switzerland / Gockhausen Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Wallpaper/Moustache/Neighbors Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc. Agency: Cramer Krasselt / Chicago Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
SatNav Agency: Batey Pte Ltd / Singapore Client: Mitsubishi Motors Category: Consumer Radio / Single
"Drums" Agency: BBDO CAPE TOWN / Cape Town Client: Marshall Music Category: Consumer Radio / Single
Disclaimer Agency: Clemenger BBDO Melbourne / Melbourne Client: RACV Car Loans Category: Consumer Radio / Single
Tape Agency: DDB / Johannesburg Client: Energizer Category: Consumer Radio / Single
Gardening Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Housekeeping Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Decorating Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Mr. Taxi Cab Over Accessorizer Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
Mr. Oxygen Bar Inventor Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
The commercial that can't be aired on TV-Narrator Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Consumer Radio / Single

2008 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Arrive Alive

Anti Drinking & Driving

Public Service/Political Radio / Campaign

08310R

2008 Advertising Merit Award

WONGDOODY / Seattle

Washington State Department of Health

No Stank You

Public Service/Political Radio / Campaign

08311R

2008 Advertising Merit Award

BBDO New York / New York

Diageo/Red Stripe

Boo Campaign

Non-Broadcast / Campaign

08440T

2008 Advertising Merit Award

180LA (180\TBWA) / Santa Monica

adidas USA

adidas Futball meets Football Web Film

Branded Content / Single

08504T

2008 Advertising Merit Award

TBWA\ESPAÑA / MADRID

Sony Playstation

Puzzle Boy

Branded Content / Single

08505T

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART

Public Service/Political Print / Outdoor and Posters - Campaign

08294A

2008 Advertising Merit Award

Droga5 / New York

NEW MUSUEM

SUBWAY

Public Service/Political Print / Outdoor and Posters - Campaign

08296A

2008 Advertising Merit Award

Marketforce / West Perth

The Office of Road Safety

ORS Rob's Motel/Steve's Motel/Nathan's Motel

Public Service/Political Print / Outdoor and Posters - Campaign

08297A

2008 Advertising Merit Award

Leo Burnett / Chicago

Greenpeace

Greenpeace Print Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

08298A

2008 Advertising Merit Award

Marca / Miami Beach

Florida Coalition Against Human Trafficking

Neons

Public Service/Political Print / Outdoor and Posters - Campaign

08299A

2008 Advertising Merit Award

Ogilvy Beijing / Beijing

WWF

Target Practice

Public Service/Political Print / Outdoor and Posters - Campaign

08300A

2008 Advertising Merit Award

Saatchi & Saatchi Amsterdam / Amstelveen

Cordaid Mensen in Nood (Cordaid People in Need)

Small change, big difference

Public Service/Political Print / Outdoor and Posters - Campaign

08301A

2008 Advertising Merit Award

The Martin Agency / Richmond

Minneapolis College of Art & Design

How You Put It Together

Public Service/Political Print / Outdoor and Posters - Campaign

08302A

2008 Advertising Merit Award

Ogilvy Singapore/RedCard / Singapore

GlaxoSmithKline

SOS

Consumer Magazine / Black and White: Full Page or Spread - Single

08123A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Ricky

Consumer Magazine / Black and White: Full Page or Spread - Single

08124A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Manson

Consumer Magazine / Black and White: Full Page or Spread - Single

08125A

2008 Advertising Merit Award

Carmichael Lynch / Minneapolis

Schutt

Bam/Smack/Pow Campaign

Trade / Full Page or Spread - Campaign

08204A

2008 Advertising Merit Award

Fallon / Minneapolis

St. Paul Travelers

Travelers 3

Trade / Full Page or Spread - Campaign

08205A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havainas (tecido)

Outdoor / Outdoor - Campaign

08190A

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

08191A

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Water, Latte, Gas, Puggle, Popcorn

Outdoor / Outdoor - Campaign

08192A

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Sky Variety

Outdoor / Outdoor - Campaign

08193A

2008 Advertising Merit Award

DDB / Warsaw

Kompania Piwowarska -Tyskie beer

Export Story

Outdoor / Outdoor - Campaign

08194A

2008 Advertising Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Parking

Outdoor / Outdoor - Campaign

08195A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Outdoor / Outdoor - Campaign

08196A

2008 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

Nintendo

Nintendo Wii Post it

Outdoor / Outdoor - Campaign

08197A

2008 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

IKEA Deutschland GmbH

Floor plans

Outdoor / Outdoor - Campaign

08198A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Outdoor / Outdoor - Campaign

08199A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Outdoor / Outdoor - Campaign

08200A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

Leica Camera AG

Leica "optical Zoom"

Outdoor / Outdoor - Campaign

08201A

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Wallpaper/Moustache/Neighbors

Consumer Television / :30/:25 - Campaign

08402T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

08403T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

08404T

2008 Advertising Merit Award

Cramer Krasselt / Chicago

CareerBuilder

Jungle, Inc.

Consumer Television / :30/:25 - Campaign

08405T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Inner Cowboy, Office Cowboys, Sorority Stache

Consumer Television / :30/:25 - Campaign

08406T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Bistro, Club, Grocer

Consumer Television / :30/:25 - Campaign

08407T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Labs

Consumer Television / :30/:25 - Campaign

08408T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Campaign

Consumer Television / :30/:25 - Campaign

08409T

2008 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Choose a Vista/Podium/PR Lady)

Consumer Television / :30/:25 - Campaign

08410T

2008 Advertising Merit Award

Wieden + Kennedy, New York / New York

ESPN

This Is SportsCenter

Consumer Television / :30/:25 - Campaign

08411T

2008 Advertising Merit Award

Batey Pte Ltd / Singapore

Mitsubishi Motors

SatNav

Consumer Radio / Single

08326R

2008 Advertising Merit Award

BBDO CAPE TOWN / Cape Town

Marshall Music

"Drums"

Consumer Radio / Single

08327R

2008 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

RACV Car Loans

Disclaimer

Consumer Radio / Single

08328R

2008 Advertising Merit Award

DDB / Johannesburg

Energizer

Tape

Consumer Radio / Single

08329R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Gardening Tips

Consumer Radio / Single

08330R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Housekeeping Tips

Consumer Radio / Single

08331R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Decorating Tips

Consumer Radio / Single

08332R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Taxi Cab Over Accessorizer

Consumer Radio / Single

08333R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Oxygen Bar Inventor

Consumer Radio / Single

08334R

2008 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

TOTO LTD.

The commercial that can't be aired on TV-Narrator

Consumer Radio / Single

08335R

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