The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Havainas (tecido)
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Export Story
Agency: DDB / Warsaw
Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it
Agency: Leo Burnett Co S.r.l. / Milan
Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Harvard T-Shirt
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny
Agency: BooneOakley / Charlotte
Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book
Agency: King James / Cape Town
Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
Independent Cinema
Agency: DDB London / London
Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havainas (tecido)
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08190A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08191A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Water, Latte, Gas, Puggle, Popcorn
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08192A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08193A
Award:
2008 Advertising Merit Award
Agency:
DDB / Warsaw
Client:
Kompania Piwowarska -Tyskie beer
Title:
Export Story
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08194A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08195A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08196A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Nintendo
Title:
Nintendo Wii Post it
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08197A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08198A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08199A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08200A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Leica Camera AG
Title:
Leica "optical Zoom"
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08201A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08255A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08256A
Award:
2008 Advertising Merit Award
Agency:
BooneOakley / Charlotte
Client:
BooneOakley
Title:
Abe The Honest Bunny
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08257A
Award:
2008 Advertising Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
Remember Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08258A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
08436T
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
Award:
2008 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Adesf
Title:
Home
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08270A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08271A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
SPCA Malaysia
Title:
"Couch"/"Car Wash"/"Street"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08272A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08273A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08293A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
Award:
2008 Advertising Merit Award
Agency:
LOWE ROCHE ADVERTISING / Toronto
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08429T
