The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Wallpaper/Moustache/Neighbors Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc. Agency: Cramer Krasselt / Chicago Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Wallpaper/Moustache/Neighbors

Consumer Television / :30/:25 - Campaign

08402T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

08403T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

08404T

2008 Advertising Merit Award

Cramer Krasselt / Chicago

CareerBuilder

Jungle, Inc.

Consumer Television / :30/:25 - Campaign

08405T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Inner Cowboy, Office Cowboys, Sorority Stache

Consumer Television / :30/:25 - Campaign

08406T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Bistro, Club, Grocer

Consumer Television / :30/:25 - Campaign

08407T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Labs

Consumer Television / :30/:25 - Campaign

08408T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Campaign

Consumer Television / :30/:25 - Campaign

08409T

2008 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Choose a Vista/Podium/PR Lady)

Consumer Television / :30/:25 - Campaign

08410T

2008 Advertising Merit Award

Wieden + Kennedy, New York / New York

ESPN

This Is SportsCenter

Consumer Television / :30/:25 - Campaign

08411T

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