The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Moustache Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
2 Day Rule Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Vegas Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Butcher Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Conference Call Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp Agency: Energy BBDO / Chicago Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World Agency: @radical.media / New York Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman Agency: Furlined / Santa Monica Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / :30/:25 - Single
Banana Hands Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book Agency: Team One/El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray Agency: TBWA\Chiat\Day / Los Angeles Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station Agency: TBWA\Chiat\Day / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital Agency: Team One / El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI Agency: USA Network / New York Client: USA Network Category: Consumer Television / :30/:25 - Single
Foam Agency: Wieden+Kennedy / Portland Client: Proter+Gamble Category: Consumer Television / :30/:25 - Single

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Advertising Bronze Pencil

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / Under $50K Budget - Single

08069T

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Moustache

Consumer Television / :30/:25 - Single

08377T

2008 Advertising Merit Award

BBDO / North Salem

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

08378T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

08379T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

08380T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Vegas

Consumer Television / :30/:25 - Single

08381T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Butcher

Consumer Television / :30/:25 - Single

08382T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

08383T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Mike

Consumer Television / :30/:25 - Single

08384T

2008 Advertising Merit Award

Energy BBDO / Chicago

Lifesavers

Muffin TOp

Consumer Television / :30/:25 - Single

08385T

2008 Advertising Merit Award

@radical.media / New York

Heineken USA

The Most Intersting Man in the World

Consumer Television / :30/:25 - Single

08386T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Headphones

Consumer Television / :30/:25 - Single

08387T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Susans Blog

Consumer Television / :30/:25 - Single

08388T

2008 Advertising Merit Award

Furlined / Santa Monica

Emerald Nuts

Boogeyman

Consumer Television / :30/:25 - Single

08389T

2008 Advertising Merit Award

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / :30/:25 - Single

08390T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Banana Hands

Consumer Television / :30/:25 - Single

08391T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Australian Doubleback

Consumer Television / :30/:25 - Single

08392T

2008 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Fortune Teller

Consumer Television / :30/:25 - Single

08393T

2008 Advertising Merit Award

Rethink / Vancouver

BC Lions

Airplane

Consumer Television / :30/:25 - Single

08394T

2008 Advertising Merit Award

Team One/El Segundo

Lexus

Pop Up Book

Consumer Television / :30/:25 - Single

08395T

2008 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

PlayStation

Shrink Ray

Consumer Television / :30/:25 - Single

08396T

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Starburst

Bus Station

Consumer Television / :30/:25 - Single

08397T

2008 Advertising Merit Award

Team One / El Segundo

Lexus

Hospital

Consumer Television / :30/:25 - Single

08398T

2008 Advertising Merit Award

USA Network / New York

USA Network

Logo - L&O: CI

Consumer Television / :30/:25 - Single

08399T

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Proter+Gamble

Foam

Consumer Television / :30/:25 - Single

08400T

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