The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Impossible Is Nothing Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again Agency: Goodby, Silverstein and Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long Agency: la comunidad / Miami Beach Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign Agency: Vegaolmosponce / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Campaign
Parking Lot/Construction Site/Bus Stop Agency: Cossette Communication - Marketing / Toronto Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs Agency: Ground Zero / Los Angeles Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Moustache Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
2 Day Rule Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Vegas Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Butcher Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Conference Call Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp Agency: Energy BBDO / Chicago Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World Agency: @radical.media / New York Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman Agency: Furlined / Santa Monica Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / :30/:25 - Single
Banana Hands Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Advertising Bronze Pencil

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / Under $50K Budget - Single

08069T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Advertising Merit Award

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing

Consumer Television / Over :30 - Campaign

08372T

2008 Advertising Merit Award

BBDO New York / New York

Monster.com

Monster.com TV Campaign

Consumer Television / Over :30 - Campaign

08373T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Hewlett Packard

The Computer Is Personal Again

Consumer Television / Over :30 - Campaign

08374T

2008 Advertising Merit Award

la comunidad / Miami Beach

Hoodiny / Cyloop

Artists don't live long

Consumer Television / Over :30 - Campaign

08375T

2008 Advertising Merit Award

Vegaolmosponce / Buenos Aires

Unilever

We're back campaign

Consumer Television / Over :30 - Campaign

08376T

2008 Advertising Merit Award

Cossette Communication - Marketing / Toronto

The Fight Network

Parking Lot/Construction Site/Bus Stop

Consumer Television / Under $50K Budget - Campaign

08423T

2008 Advertising Merit Award

Ground Zero / Los Angeles

ESPN

2007 ESPYs

Consumer Television / Under $50K Budget - Campaign

08424T

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Moustache

Consumer Television / :30/:25 - Single

08377T

2008 Advertising Merit Award

BBDO / North Salem

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

08378T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

08379T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

08380T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Vegas

Consumer Television / :30/:25 - Single

08381T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Butcher

Consumer Television / :30/:25 - Single

08382T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

08383T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Mike

Consumer Television / :30/:25 - Single

08384T

2008 Advertising Merit Award

Energy BBDO / Chicago

Lifesavers

Muffin TOp

Consumer Television / :30/:25 - Single

08385T

2008 Advertising Merit Award

@radical.media / New York

Heineken USA

The Most Intersting Man in the World

Consumer Television / :30/:25 - Single

08386T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Headphones

Consumer Television / :30/:25 - Single

08387T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Susans Blog

Consumer Television / :30/:25 - Single

08388T

2008 Advertising Merit Award

Furlined / Santa Monica

Emerald Nuts

Boogeyman

Consumer Television / :30/:25 - Single

08389T

2008 Advertising Merit Award

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / :30/:25 - Single

08390T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Banana Hands

Consumer Television / :30/:25 - Single

08391T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Australian Doubleback

Consumer Television / :30/:25 - Single

08392T

2008 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Fortune Teller

Consumer Television / :30/:25 - Single

08393T

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