The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Camp Okutta
Agency: john st. advertising / toronto
Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Brand Gaming / Online
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick
Agency: Framfab / Copenhagen
Client: Nike Category: Microsites / Product-Specific Subsites
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Award:
2008 Design Bronze Pencil
Agency:
Good Design Company / Shibuya
Client:
TAKEO CO., LTD.
Title:
TAKEO PAPER SHOW 2007
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08025D
Award:
2008 Design Bronze Pencil
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08026D
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Advertising Bronze Pencil
Agency:
Lowe Bull (Cape) / Cape Town
Client:
Independent Newspaper
Title:
Cape Times
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08006A
Award:
2008 Advertising Bronze Pencil
Agency:
Cole & Weber United / Seattle
Client:
Nike / MLB
Title:
United Countries of Baseball - Country Maps
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08019A
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08020A
Award:
2008 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08048T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
SONY BRAVIA
Title:
PLAY-DOH
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08049T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
CADBURY'S DAIRY MILK
Title:
GORILLA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08050T
Award:
2008 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Portland
Client:
Coca Cola
Title:
Coca Cola "It's Mine"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08051T
Award:
2008 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08088N
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Interactive Bronze Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08090N
Award:
2008 Interactive Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Annual ID:
08030N
Award:
2008 Interactive Bronze Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Annual ID:
08031N
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Annual ID:
08051N
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N
Award:
2008 Advertising Bronze Pencil
Agency:
King James / Cape Town
Client:
Independent Newspapers
Title:
AIDS Stats
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08030A
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Interactive Bronze Pencil
Agency:
john st. advertising / toronto
Client:
Warchild Canada
Title:
Camp Okutta
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08093N
Award:
2008 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Annual ID:
08032D
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Fathom Communications / Chicago
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Annual ID:
08012E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Annual ID:
08013E
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08022D
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08001D
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Design Bronze Pencil
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.2
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08004D
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08018A
Award:
2008 Interactive Bronze Pencil
Agency:
Less Rain / Tokyo
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Brand Gaming / Online
Annual ID:
08041N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA & McCann SF/T.A.G. / San Francisco
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08021N
Award:
2008 Interactive Bronze Pencil
Agency:
Framfab / Copenhagen
Client:
Nike
Title:
The Perfect Kick
Category:
Microsites / Product-Specific Subsites
Annual ID:
08022N
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett / #03-01 Far East Square
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08006D
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E
Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Annual ID:
08057N
Award:
2008 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Annual ID:
08058N
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral / Posters - Campaign
Annual ID:
08021A
