The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cheese Greeting Card 2008
Agency: BBDO Bangkok Ltd. / Bangkok
Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card
Agency: Office / San Francisco
Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card
Agency: The Goldfish Creative / Hong Kong
Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gus's Chicken Grease Spot
Agency: archer>malmo / Memphis
Client: Gus's Fried Chicken Category: Small Space Print / Black and White or Color: Less than a Page - Single
Twins
Agency: JWT / Mumbai
Client: GM Pens International Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Manhattan
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Glide dental floss Category: Small Space Print / Black and White or Color: Less than a Page - Single
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Microsites / Campaigns
Keep a Child Alive iPhone Launch
Agency: Anomaly / New York
Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead
Agency: DDB / Auckland
Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Comparisons
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle
Agency: BBDO Bangkok Ltd. / Bangkok
Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign
Agency: BBDO Singapore Pte Ltd / Singapore
Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino
Agency: DDB / San Francisco
Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse
Agency: Leo Burnett Ltd / Hong Kong
Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Award:
2008 Design Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
BBDO Bangkok Ltd.
Title:
Cheese Greeting Card 2008
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08161D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08162D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Bag
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08163D
Award:
2008 Design Merit Award
Agency:
Office / San Francisco
Client:
Office
Title:
2007 Office Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08164D
Award:
2008 Design Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication Paninis
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08165D
Award:
2008 Design Merit Award
Agency:
The Goldfish Creative / Hong Kong
Client:
The Goldfish Creative
Title:
Pop Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08166D
Award:
2008 Advertising Merit Award
Agency:
archer>malmo / Memphis
Client:
Gus's Fried Chicken
Title:
Gus's Chicken Grease Spot
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08171A
Award:
2008 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
GM Pens International Pvt. Ltd.
Title:
Twins
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08172A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Glide dental floss
Title:
Manhattan
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08173A
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Microsites / Campaigns
Annual ID:
08157N
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Keep A Child Alive
Title:
Keep a Child Alive iPhone Launch
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08478A
Award:
2008 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08479A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08480A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08481A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08482A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08483A
Award:
2008 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08484A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08485A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
Award:
2008 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08119A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08120A
Award:
2008 Advertising Merit Award
Agency:
TBWA\China / Shanghai
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08121A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08122A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Comparisons
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
08126A
Award:
2008 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
ZIPLOC
Title:
Orange/ Melon/ Onion/ Soybean/ Cockle
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08220A
Award:
2008 Advertising Merit Award
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
ICI Dulux
Title:
ICI Dulux Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08221A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King UK
Title:
Burger Buddies
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08222A
Award:
2008 Advertising Merit Award
Agency:
DDB / San Francisco
Client:
Pure Digital
Title:
Mino
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08223A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Plastik
Title:
Plastik Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08224A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Clima
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08225A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Zoo Records
Title:
Reverse
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08226A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Lumina
Title:
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08227A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
MAPA SPONTEX
Title:
Sensitive hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08228A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
NJP Tonstudio
Title:
NJP "The sound makes the film"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08229A
Award:
2008 Advertising Merit Award
Agency:
Alturas Films / Santa Monica
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08350T
Award:
2008 Advertising Merit Award
Agency:
ANR BBDO / Stockholm
Client:
Folksam
Title:
Boardroom
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08351T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08353T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08354T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08355T
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Dude
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08356T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08357T
