The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Apple 1984 Focus Groups Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
Stains don't stand a chance Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Plant More Lives Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Grocers Corporate Identity Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Branded Content / Campaign
Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Picturetown Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Sing For Gough Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
The Key to Reserva Agency: RSA Films / Los Angeles Client: Freixenet Category: Branded Content / Single
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral Design / Posters - Single
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Plus to Your Life - Homeplus Agency: Cheil Worldwide / Seoul Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Matchbox "Young Drivers" Campaign - Motif: Fleetwood Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Man Mom Radio Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
SOL Comments Agency: MediaFront AS / Oslo Client: Scandinavia Online Category: Banners - Fixed Space / Single
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
The Gamekillers TV Show - Episode 1 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Campaign
Daub & Bauble Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign

2008 Interactive Gold Pencil

netthink / Madrid

adidas

Impossible is nothing

Banners - Dynamic / Single

08007N

2008 Advertising Gold Pencil

Arnold Worldwide / Boston

Arnold

Apple 1984 Focus Groups

Non-Broadcast / Single

08071T

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Branded Entertainment Gold Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Gaming / Online gaming

08014E

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble

Stains don't stand a chance

Consumer Newspaper / Full Page or Spread - Campaign

08004A

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Design Gold Pencil

Ogilvy & Mather / Mumbai

WWF - India

Plant More Lives

Public Service/Non-Profit/Educational / Posters - Campaign

08043D

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Film / Theatrical releases

08007E

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Design Gold Pencil

Leo Burnett / Singapore

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Branding / Logo/Trademark Design - Single Only

08002D

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

08091T

2008 Advertising Gold Pencil

BBDO New York / New York

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

08070T

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Interactive Gold Pencil

MRM Worldwide / New York

Nikon

Picturetown

Web Sites / Community-driven

08035N

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Design Gold Pencil

Eric Chan Design Co. Ltd. / Hong Kong

Gough Street Festival

Sing For Gough

Public Service/Non-Profit/Educational / Posters - Single

08040D

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Advertising Gold Pencil

RSA Films / Los Angeles

Freixenet

The Key to Reserva

Branded Content / Single

08089T

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Design Gold Pencil

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral Design / Posters - Single

08013D

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Advertising Gold Pencil

Cheil Worldwide / Seoul

Samsung Tesco

Plus to Your Life - Homeplus

Outdoor / Outdoor - Single

08012A

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Design Gold Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Fleetwood

Collateral Design / P.O.P. and In-Store - Single

08020D

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Man Mom Radio

Consumer Radio / Campaign

08043R

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Gold Pencil

MediaFront AS / Oslo

Scandinavia Online

SOL Comments

Banners - Fixed Space / Single

08001N

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Branded Entertainment Gold Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 1

Television / Unscripted series

08002E

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Design Gold Pencil

BBDO New York / New York

BBC World

BBC Cables Campaign

Environmental Design / Campaign

08030D

2008 Design Gold Pencil

Wink / Minneapolis

Goodwell & Company

Daub & Bauble

Package Design / Campaign

08011D

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