The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Sanath/Boring/Ears Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Brand Gaming / Online
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Brand Gaming / Online
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Staircase Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Cafeteria Agency: BBDO Atlanta / Atlanta Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Try Drugs Agency: Kitchen Leo Burnett / Oslo Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Single
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Interactive Silver Pencil

Scholz & Friends / Berlin

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

08047N

2008 Advertising Silver Pencil

Arnold Worldwide / Boston

ESPN

Sanath/Boring/Ears

Consumer Newspaper / Full Page or Spread - Campaign

08005A

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

Cables: Protest

Outdoor / Outdoor - Single

08013A

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Interactive Silver Pencil

Farfar / Stockholm

Nokia

Get out and play

Brand Gaming / Online

08039N

2008 Interactive Silver Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Brand Gaming / Online

08040N

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

08014A

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Public Service/Political Print / Outdoor and Posters - Campaign

08033A

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Staircase

Public Service/Political Print / Outdoor and Posters - Single

08031A

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Design Silver Pencil

BBDO Atlanta / Atlanta

BBDO Studio

Cafeteria

Branding / Logo/Trademark Design - Single Only

08003D

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Dem Phones

Self-Promotion / Branded Content

08082N

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Interactive Silver Pencil

Kitchen Leo Burnett / Oslo

Department of Health

Try Drugs

Public Service/Cultural Institutions/Educational / Websites

08089N

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Quote

Banners - Dynamic / Single

08009N

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

WhopperFreakout.com

Online Branded Content / Single

08056N

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Banners - Fixed Space / Single

08002N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Public Service/Political Print / Newspaper or Magazine - Campaign

08029A

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

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