The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"New" Diamond Shreddies Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fresh Agency: GREY Tokyo / Tokyo Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online
Human Energy Agency: BBDO / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Who? Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single
Dynamite Surfing Agency: Saatchi & Saatchi / Copenhagen Client: Quiksilver Denmark Category: Online Branded Content / Single
Wall Mural Campaign Agency: BBDO / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
THE GUM THIEF -DOUGLAS COUPLAND Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Surprise Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
One Cigarette Agency: Saatchi & Saatchi South Africa / Cape Town Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Aioi Dental Clinic No.2 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Tan Agency: TBWA\Tequila Singapore / Singapore Client: Photolibrary Category: Trade / Full Page or Spread - Single
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
"World's Worst"War Agency: Hakuhodo Inc. / Tokyo Client: TOHATO Inc. Category: Brand Gaming / Mobile
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites

2008 Advertising Bronze Pencil

Ogilvy & Mather / Toronto

Kraft Canada Inc - Shreddies

"New" Diamond Shreddies

Integrated Branding / Integrated Branding Campaign

08088G

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Interactive Bronze Pencil

DDB Germany, Hamburg / Hamburg

Nike Deutschland GmbH

Nike + Miles

Branded Applications / Desktop

08048N

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Design Bronze Pencil

GREY Tokyo / Tokyo

Sushi restaurant JUN

Fresh

Collateral Design / Posters - Single

08015D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Campaign Motif: Skull Fracture

Collateral Design / Posters - Single

08016D

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Interactive Bronze Pencil

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

08041N

2008 Branded Entertainment Bronze Pencil

BBDO / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Interactive Bronze Pencil

Ogilvy & Mather / Hong Kong

scmp.com

Who?

Online Branded Content / Single

08057N

2008 Interactive Bronze Pencil

Saatchi & Saatchi / Copenhagen

Quiksilver Denmark

Dynamite Surfing

Online Branded Content / Single

08058N

2008 Advertising Bronze Pencil

BBDO / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Advertising Bronze Pencil

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral / Posters - Campaign

08021A

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Advertising Bronze Pencil

Crush Inc. / Toronto

RANDOM HOUSE

THE GUM THIEF -DOUGLAS COUPLAND

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08080A

2008 Advertising Bronze Pencil

BBDO / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Bronze Pencil

Saatchi & Saatchi South Africa / Cape Town

Volunteer Wildfire Services

One Cigarette

Public Service/Political Print / Newspaper or Magazine - Single

08028A

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Design Bronze Pencil

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.2

Corporate Identity / Corporate Identity - Single

08004D

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Advertising Bronze Pencil

TBWA\Tequila Singapore / Singapore

Photolibrary

Tan

Trade / Full Page or Spread - Single

08016A

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Bronze Pencil

Hakuhodo Inc. / Tokyo

TOHATO Inc.

"World's Worst"War

Brand Gaming / Mobile

08044N

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

2008 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

08011A

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

Follow Us