The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ECOLOGIC SIGNATURE Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia Agency: Forsman & Bodenfors / Gothenburg Client: NE Nationalencyclopedin Category: Email Marketing / Single
Bush Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Email Marketing / Single
Tree Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
SatNav Agency: Batey Pte Ltd / Singapore Client: Mitsubishi Motors Category: Consumer Radio / Single
"Drums" Agency: BBDO CAPE TOWN / Cape Town Client: Marshall Music Category: Consumer Radio / Single
Disclaimer Agency: Clemenger BBDO Melbourne / Melbourne Client: RACV Car Loans Category: Consumer Radio / Single
Tape Agency: DDB / Johannesburg Client: Energizer Category: Consumer Radio / Single
Gardening Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Housekeeping Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Decorating Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Mr. Taxi Cab Over Accessorizer Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
Mr. Oxygen Bar Inventor Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
The commercial that can't be aired on TV-Narrator Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Consumer Radio / Single
Purple Rain Agency: Leo Burnett / São Paulo Client: Fiat Category: Consumer Radio / Single
Gunshot Agency: Ogilvy & Mather / Mumbai Client: Videocon Industries Ltd. Category: Consumer Radio / Single
EZ Mabel Agency: Red Deluxe / Memphis Client: Scripps/Yahoo! HotJobs Category: Consumer Radio / Single
Lullaby Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Broken Heart Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Colors Agency: TBWA\Chiat\Day / New York Client: Starburst Category: Consumer Radio / Single
Margaret Thatcher Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: La Perle Category: Consumer Radio / Single
Peter Frampton Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Single
Little Radish Agency: Y&R Germany / Frankfurt am Main Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Brushing Agency: Y&R Malaysia / Kuala Lumpur Client: Colgate-Palmolive Marketing Sdn Bhd Category: Consumer Radio / Single
Jungle Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Frogs and Worms Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Peacock Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Fish Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Butterfly Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Single
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Fresh Salads Agency: Leo Burnett / Chicago Client: McDonald's Category: Outdoor / Outdoor - Single
Blowing Bubbles Agency: Lowe MENA / Dubai Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink Agency: Mother / London Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide Agency: Saatchi & Saatchi NZ / Auckland Client: Sanyo Category: Outdoor / Outdoor - Single
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Train Agency: TBWA\Paris / Boulogne-Billancourt Client: NISSAN Category: Outdoor / Outdoor - Single
Coops Paint Wallscape Agency: TM Advertising / Dallas Client: Nationwide Insurance Category: Outdoor / Outdoor - Single
INSPIRATIONS: AIGA 50 Agency: Design Army / Washington Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE" Agency: KNARF / New York Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion Agency: Scholz & Friends / Berlin Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank Agency: Scholz & Friends / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
SPACE ROCKET STICKERS Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster Agency: borders perrin norrander / portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette Agency: DDB / Auckland Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single

2008 Interactive Merit Award

CONTRAPUNTO / Madrid

Daimlerchrysler Mercedes-Benz smarS

ECOLOGIC SIGNATURE

Email Marketing / Single

08210N

2008 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

NE Nationalencyclopedin

Swedish National Encyclopedia

Email Marketing / Single

08211N

2008 Interactive Merit Award

Ogilvy & Mather / Hong Kong

scmp.com

Bush

Email Marketing / Single

08212N

2008 Interactive Merit Award

FabraQuinteiro Comunicaçoes Ltda / São Paulo

Istituto de Pesquisa Ecologica

Tree

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

08265N

2008 Advertising Merit Award

Batey Pte Ltd / Singapore

Mitsubishi Motors

SatNav

Consumer Radio / Single

08326R

2008 Advertising Merit Award

BBDO CAPE TOWN / Cape Town

Marshall Music

"Drums"

Consumer Radio / Single

08327R

2008 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

RACV Car Loans

Disclaimer

Consumer Radio / Single

08328R

2008 Advertising Merit Award

DDB / Johannesburg

Energizer

Tape

Consumer Radio / Single

08329R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Gardening Tips

Consumer Radio / Single

08330R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Housekeeping Tips

Consumer Radio / Single

08331R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Decorating Tips

Consumer Radio / Single

08332R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Taxi Cab Over Accessorizer

Consumer Radio / Single

08333R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Oxygen Bar Inventor

Consumer Radio / Single

08334R

2008 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

TOTO LTD.

The commercial that can't be aired on TV-Narrator

Consumer Radio / Single

08335R

2008 Advertising Merit Award

Leo Burnett / São Paulo

Fiat

Purple Rain

Consumer Radio / Single

08336R

2008 Advertising Merit Award

Ogilvy & Mather / Mumbai

Videocon Industries Ltd.

Gunshot

Consumer Radio / Single

08337R

2008 Advertising Merit Award

Red Deluxe / Memphis

Scripps/Yahoo! HotJobs

EZ Mabel

Consumer Radio / Single

08338R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Lullaby

Consumer Radio / Single

08339R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Broken Heart

Consumer Radio / Single

08340R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Starburst

Colors

Consumer Radio / Single

08341R

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

La Perle

Margaret Thatcher

Consumer Radio / Single

08342R

2008 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Peter Frampton

Consumer Radio / Single

08343R

2008 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Ed Wuesthof Dreizackwerk (Kitchen knives)

Little Radish

Consumer Radio / Single

08344R

2008 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Colgate-Palmolive Marketing Sdn Bhd

Brushing

Consumer Radio / Single

08345R

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Jungle Flower Bed

Outdoor / Outdoor - Single

08176A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

08177A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Peacock

Outdoor / Outdoor - Single

08178A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Fish

Outdoor / Outdoor - Single

08179A

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

Butterfly

Outdoor / Outdoor - Single

08180A

2008 Advertising Merit Award

BBDO New York / New York

HBO/Voyeur

Voyeur Projection Installation

Outdoor / Outdoor - Single

08181A

2008 Advertising Merit Award

Leo Burnett / Chicago

McDonald's

Fresh Salads

Outdoor / Outdoor - Single

08182A

2008 Advertising Merit Award

Lowe MENA / Dubai

Axe Shower Gel

Blowing Bubbles

Outdoor / Outdoor - Single

08183A

2008 Advertising Merit Award

Mother / London

Discovery Real Time

Discovery - London Ink

Outdoor / Outdoor - Single

08184A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Muffin

Outdoor / Outdoor - Single

08185A

2008 Advertising Merit Award

Saatchi & Saatchi NZ / Auckland

Sanyo

Sanyo Tide

Outdoor / Outdoor - Single

08186A

2008 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Outdoor / Outdoor - Single

08187A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

NISSAN

Train

Outdoor / Outdoor - Single

08188A

2008 Advertising Merit Award

TM Advertising / Dallas

Nationwide Insurance

Coops Paint Wallscape

Outdoor / Outdoor - Single

08189A

2008 Design Merit Award

Design Army / Washington

AIGA DC

INSPIRATIONS: AIGA 50

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08247D

2008 Design Merit Award

KNARF / New York

NRDC (NATURAL RESOURCES DEFENSE COUNCIL)

"GLOBAL WARMING HOT CUP & SLEEVE"

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08248D

2008 Design Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08249D

2008 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Hot Water

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08250D

2008 Design Merit Award

Scholz & Friends / Berlin

Bundesministerium für Verkehr, Bau und Stadtentwicklung

Drunken Beetle Promotion

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08251D

2008 Design Merit Award

Scholz & Friends / Berlin

Aktionsbuendnis Landmine.de

Piggy Bank

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08252D

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

SPACE ROCKET STICKERS

Collateral / P.O.P. and In-Store - Single

08206A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Collateral / P.O.P. and In-Store - Single

08207A

2008 Advertising Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

BMW Malaysia

Blue Speedlines

Collateral / P.O.P. and In-Store - Single

08208A

2008 Advertising Merit Award

borders perrin norrander / portland

Columbia Sportswear

Taxidermy TV POS Poster

Collateral / P.O.P. and In-Store - Single

08209A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Field Guide to good Motoring

Collateral / P.O.P. and In-Store - Single

08210A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Brunette

Collateral / P.O.P. and In-Store - Single

08211A

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