The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Independent Cinema Agency: DDB London / London Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
Enemies of Advertising Agency: WORK Labs / Richmond Client: WORK Labs Category: Direct Mail / Campaign
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Red Cherie Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Campaign
BARE Agency: Duffy & Partners / Minneapolis Client: Myndology Category: Package Design / Campaign
FREEDOM DVD series Agency: ground Tokyo / Tokyo Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Oil Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: the garage winery e.k. Anthony Robert Hammond Category: Package Design / Campaign
Rembrandt Product Packaging Agency: Mother NY / New York City Client: Rembrandt Category: Package Design / Campaign
Lovejoy Vodka Agency: ID Branding / Portland Client: Integrity Spirits Category: Package Design / Campaign
Alima Pure Agency: Sandstrom Design / Portland Client: Alima Pure Category: Package Design / Campaign
ISSIMBOW "Katachi-koh" Agency: Shin Matsunaga Design Inc. / Tokyo Client: ISSIMBOW, Inc. Category: Package Design / Campaign
Bot Packaging Agency: tda advertising & design / Boulder Client: Bot Beverages Category: Package Design / Campaign
Waitrose High Fruit Jams Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
Waitrose Honey: Better Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
INSPIRATIONS: AIGA 50 Agency: Design Army / Washington Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE" Agency: KNARF / New York Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion Agency: Scholz & Friends / Berlin Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank Agency: Scholz & Friends / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Gamekillers TV Show - Episode 3 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha Agency: Saatchi & Saatchi / Sydney Client: Toyota Category: Television / Unscripted series
US Integrated Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide Agency: JWT / London Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ravensburger – The Giant Puzzle Campaign Agency: Scholz & Friends / Berlin Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The First Underwear Models with Email Contact Agency: Spillmann/Felser/Leo Burnett / Zürich Client: Migros-Genossenschafts-Bund Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
adidas 'Of this Earth' Campaign Agency: TBWA\WHYBIN / Auckland Client: adidas\NZRU Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Keep a Child Alive iPhone Launch Agency: Anomaly / New York Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician Agency: DDB / Auckland Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead Agency: DDB / Auckland Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

2008 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema

Cinema Advertising / Integrated Cinema Experience

08436T

2008 Design Merit Award

WORK Labs / Richmond

WORK Labs

Enemies of Advertising

Direct Mail / Campaign

08206D

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Red Cherie

Package Design / Campaign

08104D

2008 Design Merit Award

Duffy & Partners / Minneapolis

Myndology

BARE

Package Design / Campaign

08105D

2008 Design Merit Award

ground Tokyo / Tokyo

Bandai Visual Co., Ltd

FREEDOM DVD series

Package Design / Campaign

08106D

2008 Design Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

the garage winery e.k. Anthony Robert Hammond

Oil

Package Design / Campaign

08107D

2008 Design Merit Award

Mother NY / New York City

Rembrandt

Rembrandt Product Packaging

Package Design / Campaign

08108D

2008 Design Merit Award

ID Branding / Portland

Integrity Spirits

Lovejoy Vodka

Package Design / Campaign

08109D

2008 Design Merit Award

Sandstrom Design / Portland

Alima Pure

Alima Pure

Package Design / Campaign

08110D

2008 Design Merit Award

Shin Matsunaga Design Inc. / Tokyo

ISSIMBOW, Inc.

ISSIMBOW "Katachi-koh"

Package Design / Campaign

08111D

2008 Design Merit Award

tda advertising & design / Boulder

Bot Beverages

Bot Packaging

Package Design / Campaign

08112D

2008 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose High Fruit Jams

Package Design / Campaign

08113D

2008 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Honey: Better

Package Design / Campaign

08114D

2008 Design Merit Award

Design Army / Washington

AIGA DC

INSPIRATIONS: AIGA 50

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08247D

2008 Design Merit Award

KNARF / New York

NRDC (NATURAL RESOURCES DEFENSE COUNCIL)

"GLOBAL WARMING HOT CUP & SLEEVE"

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08248D

2008 Design Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08249D

2008 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Hot Water

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08250D

2008 Design Merit Award

Scholz & Friends / Berlin

Bundesministerium für Verkehr, Bau und Stadtentwicklung

Drunken Beetle Promotion

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08251D

2008 Design Merit Award

Scholz & Friends / Berlin

Aktionsbuendnis Landmine.de

Piggy Bank

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08252D

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 3

Television / Unscripted series

08027E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 5

Television / Unscripted series

08028E

2008 Branded Entertainment Merit Award

Saatchi & Saatchi / Sydney

Toyota

Aurion - Big Bertha

Television / Unscripted series

08029E

2008 Advertising Merit Award

BBDO New York / New York

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08465A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08466A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz G-Class "Terrains"

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08467A

2008 Advertising Merit Award

JWT / London

MTV Foundation

Good Business Guide

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08468A

2008 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08469A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Schweppes

Schweppes Short Film Festival

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08470A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Speight's

Speight's Great Beer Delivery

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08471A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08472A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08473A

2008 Advertising Merit Award

Scholz & Friends / Berlin

Ravensburger Spieleverlag GmbH

Ravensburger – The Giant Puzzle Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08474A

2008 Advertising Merit Award

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08475A

2008 Advertising Merit Award

Spillmann/Felser/Leo Burnett / Zürich

Migros-Genossenschafts-Bund

The First Underwear Models with Email Contact

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08476A

2008 Advertising Merit Award

TBWA\WHYBIN / Auckland

adidas\NZRU

adidas 'Of this Earth' Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08477A

2008 Advertising Merit Award

Anomaly / New York

Keep A Child Alive

Keep a Child Alive iPhone Launch

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08478A

2008 Advertising Merit Award

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08479A

2008 Advertising Merit Award

DDB / Auckland

Volkswagen

Tiny Technician

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08480A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Redhead

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08481A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH & Co. KG

Desktop

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08482A

2008 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

UNICEF Deutschland, Arbeitsgruppe Frankfurt

The UNICEF Landmine Stickers

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08483A

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