The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BFD Builder and Pizza Tracker Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Plant More Lives Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
DVD Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single
Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Ketchup Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Picturetown Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Voyeur Projection Installation Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Tree Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Jabula Agency: JWT South Africa / Cape Town Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Scorsese Agency: BBDO / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Branded Content / Campaign
GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Grocers Corporate Identity Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
The Key to Reserva Agency: RSA Films / Los Angeles Client: Freixenet Category: Branded Content / Single
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Voyeur Integrated Campaign Agency: BBDO / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Man Mom Radio Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
The Gamekillers TV Show - Episode 1 Agency: BBH / New York Client: Unilever Category: Television / Unscripted series
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
State of Mind Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign

2008 Advertising Best of Show Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Interactive Best of Show Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

08068N

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Domino's

BFD Builder and Pizza Tracker

Web Sites / E-Commerce

08032N

2008 Design Gold Pencil

Ogilvy & Mather / Mumbai

WWF - India

Plant More Lives

Public Service/Non-Profit/Educational / Posters - Campaign

08043D

2008 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

DVD

Consumer Radio / Single

08040R

2008 Interactive Gold Pencil

netthink / Madrid

adidas

Impossible is nothing

Banners - Dynamic / Single

08007N

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Ketchup

Consumer Newspaper / Full Page or Spread - Single

08001A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Gold Pencil

MRM Worldwide / New York

Nikon

Picturetown

Web Sites / Community-driven

08035N

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Design Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

08027D

2008 Advertising Gold Pencil

Ogilvy & Mather, Thailand / Bangkok

WWF Thailand

Tree

Public Service/Political Print / Newspaper or Magazine - Single

08026A

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Branded Entertainment Gold Pencil

Dennis Liu

Apple/The Bird & the Bee

"Apple Mac Music Video"

Music / Integration of a brand in a music environment

08020E

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Design Gold Pencil

JWT South Africa / Cape Town

Jabula Hair and Braids

Jabula

Collateral Design / Posters - Campaign

08017D

2008 Design Gold Pencil

Leo Burnett India / Mumbai

Luxor Highlighters

Luxor Highlighters

Collateral Design / Posters - Campaign

08019D

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Advertising Gold Pencil

BBDO / New York

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

08070T

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

08091T

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Design Gold Pencil

Leo Burnett / Singapore

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Branding / Logo/Trademark Design - Single Only

08002D

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Advertising Gold Pencil

RSA Films / Los Angeles

Freixenet

The Key to Reserva

Branded Content / Single

08089T

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Advertising Gold Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Man Mom Radio

Consumer Radio / Campaign

08043R

2008 Branded Entertainment Gold Pencil

BBH / New York

Unilever

The Gamekillers TV Show - Episode 1

Television / Unscripted series

08002E

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Interactive Gold Pencil

glue London / London

Royal Marines

State of Mind

Banners - Fixed Space / Campaign

08004N

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