The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign


UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only


A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive


Grocers Corporate Identity
Agency: Leo Burnett / Singapore
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only


Voyeur Integrated Campaign
Agency: BBDO New York / New York
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign


The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral Design / Posters - Single


Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign


“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming


A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile


SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single


Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single


Voyeur Integrated Campaign
Agency: BBDO New York / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign


Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign


Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single


BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's Category: Web Sites / E-Commerce


Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single


The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)


Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online


Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single


Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign


Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign


Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign


Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series


Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign


Scorsese
Agency: BBDO New York / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes


The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image


Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image


BBC Cables Campaign
Agency: BBDO New York / New York
Client: BBC World Category: Environmental Design / Campaign


Voyeur Projection Installation
Agency: BBDO New York / New York
Client: HBO/Voyeur Category: Environmental Design / Single


Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign


Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single


Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single


Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign


Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single


The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single


GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single


Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single


"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment


MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites


The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign


Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08085G

Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N

Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N

Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Annual ID:
08043R

Award:
2008 Design Gold Pencil
Agency:
Leo Burnett / Singapore
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08002D

Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N

Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08081A

Award:
2008 Interactive Gold Pencil
Agency:
BBDO
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Annual ID:
08027N

Award:
2008 Design Gold Pencil
Agency:
Rediffusion DYR / Gurgaon
Client:
Amway India
Title:
The Birds
Category:
Collateral Design / Posters - Single
Annual ID:
08013D

Award:
2008 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Annual ID:
08040R

Award:
2008 Advertising Gold Pencil
Agency:
HAKUHODO C&D / tokyo
Client:
WWF Japan
Title:
Population by pixel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08032A

Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E

Award:
2008 Interactive Gold Pencil
Agency:
Lien Verbeeck / 1000 Brussel
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08091N

Award:
2008 Interactive Gold Pencil
Agency:
MediaFront AS / Oslo
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Annual ID:
08001N

Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08075A

Award:
2008 Advertising Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08451A

Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08083G

Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08084G

Award:
2008 Design Gold Pencil
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Gough Street Festival
Title:
Sing For Gough
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08040D

Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Annual ID:
08032N

Award:
2008 Design Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Broadcast Design / Single
Annual ID:
08035D

Award:
2008 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08022A

Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Annual ID:
08038N

Award:
2008 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08007A

Award:
2008 Design Gold Pencil
Agency:
Wink / Minneapolis
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Annual ID:
08011D

Award:
2008 Design Gold Pencil
Agency:
JWT South Africa / Cape Town
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Annual ID:
08017D

Award:
2008 Design Gold Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Annual ID:
08019D

Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E

Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08065T

Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08070T

Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E

Award:
2008 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Annual ID:
08014N

Award:
2008 Interactive Gold Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Annual ID:
08015N

Award:
2008 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Annual ID:
08030D

Award:
2008 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Annual ID:
08027D

Award:
2008 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08064N

Award:
2008 Advertising Gold Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Annual ID:
08036T

Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N

Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D

Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T

Award:
2008 Advertising Gold Pencil
Agency:
RSA Films / Los Angeles
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Annual ID:
08089T

Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N

Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N

Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N

Award:
2008 Design Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08020D

Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E

Award:
2008 Interactive Gold Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Annual ID:
08019N

Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
