The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
The Gamekillers TV Show - Episode 1
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Voyeur Integrated Campaign
Agency: BBDO New York / New York
Client: HBO/Voyeur Category: Branded Content / Campaign
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
Wall Mural Campaign
Agency: BBDO New York / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single
Scorsese
Agency: BBDO New York / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Voyeur Integrated Campaign
Agency: BBDO New York / New York
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
BBC Cables Campaign
Agency: BBDO New York / New York
Client: BBC World Category: Environmental Design / Campaign
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's Category: Web Sites / E-Commerce
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Jabula
Agency: JWT South Africa / Cape Town
Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08001A
Award:
2008 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08064N
Award:
2008 Interactive Gold Pencil
Agency:
CHI & Partners / London
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08086N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E
Award:
2008 Interactive Gold Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Annual ID:
08019N
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08045T
Award:
2008 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Annual ID:
08071T
Award:
2008 Design Gold Pencil
Agency:
Wink / Minneapolis
Client:
Goodwell & Company
Title:
Daub & Bauble
Category:
Package Design / Campaign
Annual ID:
08011D
Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N
Award:
2008 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08052T
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08060T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple Inc.
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08061T
Award:
2008 Design Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08020D
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Annual ID:
08007D
Award:
2008 Advertising Gold Pencil
Agency:
RSA Films / Los Angeles
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Annual ID:
08089T
Award:
2008 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08022A
Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Annual ID:
08091T
Award:
2008 Advertising Gold Pencil
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08026A
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E
Award:
2008 Advertising Gold Pencil
Agency:
HAKUHODO C&D / tokyo
Client:
WWF Japan
Title:
Population by pixel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08032A
Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08078A
Award:
2008 Interactive Gold Pencil
Agency:
MediaFront AS / Oslo
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Annual ID:
08001N
Award:
2008 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Annual ID:
08040R
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08070T
Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D
Award:
2008 Interactive Gold Pencil
Agency:
Lien Verbeeck / 1000 Brussel
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08091N
Award:
2008 Advertising Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08083G
Award:
2008 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08084G
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Design Gold Pencil
Agency:
BBDO New York / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Annual ID:
08030D
Award:
2008 Advertising Gold Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Annual ID:
08036T
Award:
2008 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Annual ID:
08043R
Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N
Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N
Award:
2008 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08061N
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08055T
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Annual ID:
08073T
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Annual ID:
08032N
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N
Award:
2008 Design Gold Pencil
Agency:
JWT South Africa / Cape Town
Client:
Jabula Hair and Braids
Title:
Jabula
Category:
Collateral Design / Posters - Campaign
Annual ID:
08017D
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters
Title:
Luxor Highlighters
Category:
Collateral Design / Posters - Campaign
Annual ID:
08019D
Award:
2008 Interactive Gold Pencil
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Annual ID:
08035N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Design Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Broadcast Design / Single
Annual ID:
08035D
Award:
2008 Interactive Gold Pencil
Agency:
BBDO
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Annual ID:
08027N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E
