The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Leave Nothing Agency: Alturas Films / Santa Monica Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom Agency: ANR BBDO / Stockholm Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude Agency: DDB / Chicago Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags Agency: DDB London / London Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list Agency: DDB Paris / Paris Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE Agency: Fallon London / London Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic Agency: Jeh United Co. Ltd. / Bangkok Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands Agency: M & C Saatchi / Sydney Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend Agency: Ogilvy & Mather, Thailand / Bangkok Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic Agency: Saatchi & Saatchi New York / New York Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out Agency: Sonny / London Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica Agency: The Red Brick Road / London Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP Agency: TM Advertising / Dallas Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport Agency: Vegaolmosponce / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Bus Stop Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single
Burger Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Lovestoned (blue section) Agency: Blind / Santa Monica Client: HSI/Justin Timberlake Category: Broadcast Design / Single
OKGO "Do What You Want" Agency: Blip Boutique / Los Angeles Client: Capitol Records Category: Broadcast Design / Single
31 Days of Oscar Agency: Curious Pictures / New York Client: Turner Classic Movies Category: Broadcast Design / Single
Circle Squared Agency: HunterGatherer / New York Client: New York Times Category: Broadcast Design / Single
Swerve Festival Open Agency: HunterGatherer / New York Client: Swerve Festival Category: Broadcast Design / Single
The Number 23 Agency: imaginary Forces / Los Angeles Client: New Line Cinema Category: Broadcast Design / Single
Mix Brazil Agency: LOBO / SAO PAULO Client: Mix Brazil Festival Category: Broadcast Design / Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Void Agency: mono / minneapolis Client: Science Channel Category: Broadcast Design / Single
Origami Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: ASICS Europe B.V. Category: Broadcast Design / Single
Hello Goodbuy :60 Agency: Peterson Milla Hooks / Minneapolis Client: Target Category: Broadcast Design / Single
Words in a different light Agency: Saatchi & Saatchi Australia / Sydney Client: Sydney Writers' Festival 2007 Category: Broadcast Design / Single
Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign
YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign
Quilt Logo Agency: Bailey Lauerman / Lincoln Client: International Quilt Study Center Category: Branding / Logo/Trademark Design - Single Only
Groundworks Agency: BBDO Atlanta / Atlanta Client: BBDO Atlanta Category: Branding / Logo/Trademark Design - Single Only
Miss Smith Logo Agency: BBDO New York / New York Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Pencil Ribbon Agency: BooneOakley / Charlotte Client: The Writers Guild of America Category: Branding / Logo/Trademark Design - Single Only
Quicksilver Gas Services Logo Agency: Concussion, LLP / Fort Worth Client: Quicksilver Gas Services Category: Branding / Logo/Trademark Design - Single Only
Hands and Tree Agency: Contract Advertising / New Delhi Client: Help Delhi Breathe Category: Branding / Logo/Trademark Design - Single Only
Whopper Hat Logo Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Branding / Logo/Trademark Design - Single Only
Garland Agency: Dustin Arnold / Los Angeles Client: Harry Winston Category: Branding / Logo/Trademark Design - Single Only
Death by Chocolate Agency: Dustin Arnold / Los Angeles Client: D.L. & Co. Category: Branding / Logo/Trademark Design - Single Only
Straight Face Agency: Equus Red Cell / New Delhi Client: Straight Face Category: Branding / Logo/Trademark Design - Single Only
Goldenrock Agency: GJP Advertising and Design / Toronto Client: Goldenrock Category: Branding / Logo/Trademark Design - Single Only

2008 Advertising Merit Award

Alturas Films / Santa Monica

Nike

Leave Nothing

Consumer Television / Over :30 - Single - max. :90

08350T

2008 Advertising Merit Award

ANR BBDO / Stockholm

Folksam

Boardroom

Consumer Television / Over :30 - Single - max. :90

08351T

2008 Advertising Merit Award

BBDO New York / New York

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

08353T

2008 Advertising Merit Award

BBDO New York / New York

Monster.com

Legs

Consumer Television / Over :30 - Single - max. :90

08354T

2008 Advertising Merit Award

BBDO New York / New York

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

08355T

2008 Advertising Merit Award

DDB / Chicago

Anheuser Busch

Dude

Consumer Television / Over :30 - Single - max. :90

08356T

2008 Advertising Merit Award

DDB London / London

Volkswagen Bluemotion

Bags

Consumer Television / Over :30 - Single - max. :90

08357T

2008 Advertising Merit Award

DDB Paris / Paris

Bouygues Télécom

Creation of the list

Consumer Television / Over :30 - Single - max. :90

08358T

2008 Advertising Merit Award

Fallon London / London

SKODA FABIA

CAKE

Consumer Television / Over :30 - Single - max. :90

08359T

2008 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

DEVK insurance

Bicycle

Consumer Television / Over :30 - Single - max. :90

08360T

2008 Advertising Merit Award

Jeh United Co. Ltd. / Bangkok

sylvania

Picnic

Consumer Television / Over :30 - Single - max. :90

08361T

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Dream

Consumer Television / Over :30 - Single - max. :90

08362T

2008 Advertising Merit Award

M & C Saatchi / Sydney

Herringbone

Henri's Hands

Consumer Television / Over :30 - Single - max. :90

08363T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Ballet

Consumer Television / Over :30 - Single - max. :90

08364T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Collision

Consumer Television / Over :30 - Single - max. :90

08365T

2008 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

THE BARBECUE PLAZA CO.,LTD.

Ex-girlfriend

Consumer Television / Over :30 - Single - max. :90

08366T

2008 Advertising Merit Award

Saatchi & Saatchi New York / New York

JC Penney

Magic

Consumer Television / Over :30 - Single - max. :90

08367T

2008 Advertising Merit Award

Sonny / London

Carling

Out

Consumer Television / Over :30 - Single - max. :90

08368T

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

Jamaica

Consumer Television / Over :30 - Single - max. :90

08369T

2008 Advertising Merit Award

TM Advertising / Dallas

Nationwide Insurance

Rollin' VIP

Consumer Television / Over :30 - Single - max. :90

08370T

2008 Advertising Merit Award

Vegaolmosponce / Buenos Aires

Unilever

Airport

Consumer Television / Over :30 - Single - max. :90

08371T

2008 Design Merit Award

BBDO New York / New York

Havaianas

Bus Stop

Broadcast Design / Single

08207D

2008 Design Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

KFC Holdings (Malaysia) Bhd

Burger

Broadcast Design / Single

08208D

2008 Design Merit Award

Blind / Santa Monica

HSI/Justin Timberlake

Lovestoned (blue section)

Broadcast Design / Single

08209D

2008 Design Merit Award

Blip Boutique / Los Angeles

Capitol Records

OKGO "Do What You Want"

Broadcast Design / Single

08210D

2008 Design Merit Award

Curious Pictures / New York

Turner Classic Movies

31 Days of Oscar

Broadcast Design / Single

08211D

2008 Design Merit Award

HunterGatherer / New York

New York Times

Circle Squared

Broadcast Design / Single

08212D

2008 Design Merit Award

HunterGatherer / New York

Swerve Festival

Swerve Festival Open

Broadcast Design / Single

08213D

2008 Design Merit Award

imaginary Forces / Los Angeles

New Line Cinema

The Number 23

Broadcast Design / Single

08214D

2008 Design Merit Award

LOBO / SAO PAULO

Mix Brazil Festival

Mix Brazil

Broadcast Design / Single

08215D

2008 Design Merit Award

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Broadcast Design / Single

08216D

2008 Design Merit Award

mono / minneapolis

Science Channel

Void

Broadcast Design / Single

08217D

2008 Design Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

ASICS Europe B.V.

Origami

Broadcast Design / Single

08218D

2008 Design Merit Award

Peterson Milla Hooks / Minneapolis

Target

Hello Goodbuy :60

Broadcast Design / Single

08219D

2008 Design Merit Award

Saatchi & Saatchi Australia / Sydney

Sydney Writers' Festival 2007

Words in a different light

Broadcast Design / Single

08220D

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Triple Slanguage

Online Branded Content / Campaign

08225N

2008 Interactive Merit Award

JWT / Mumbai

Sulekha.com

YellowRippers

Online Branded Content / Campaign

08226N

2008 Interactive Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Viral Campaign

Online Branded Content / Campaign

08227N

2008 Interactive Merit Award

Mother / London

Coca-Cola

Coca-Cola Football

Online Branded Content / Campaign

08228N

2008 Design Merit Award

Bailey Lauerman / Lincoln

International Quilt Study Center

Quilt Logo

Branding / Logo/Trademark Design - Single Only

08059D

2008 Design Merit Award

BBDO Atlanta / Atlanta

BBDO Atlanta

Groundworks

Branding / Logo/Trademark Design - Single Only

08060D

2008 Design Merit Award

BBDO New York / New York

Miss Smith

Miss Smith Logo

Branding / Logo/Trademark Design - Single Only

08061D

2008 Design Merit Award

BooneOakley / Charlotte

The Writers Guild of America

Pencil Ribbon

Branding / Logo/Trademark Design - Single Only

08062D

2008 Design Merit Award

Concussion, LLP / Fort Worth

Quicksilver Gas Services

Quicksilver Gas Services Logo

Branding / Logo/Trademark Design - Single Only

08063D

2008 Design Merit Award

Contract Advertising / New Delhi

Help Delhi Breathe

Hands and Tree

Branding / Logo/Trademark Design - Single Only

08064D

2008 Design Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Hat Logo

Branding / Logo/Trademark Design - Single Only

08065D

2008 Design Merit Award

Dustin Arnold / Los Angeles

Harry Winston

Garland

Branding / Logo/Trademark Design - Single Only

08066D

2008 Design Merit Award

Dustin Arnold / Los Angeles

D.L. & Co.

Death by Chocolate

Branding / Logo/Trademark Design - Single Only

08067D

2008 Design Merit Award

Equus Red Cell / New Delhi

Straight Face

Straight Face

Branding / Logo/Trademark Design - Single Only

08068D

2008 Design Merit Award

GJP Advertising and Design / Toronto

Goldenrock

Goldenrock

Branding / Logo/Trademark Design - Single Only

08069D

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