The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single

Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single

Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single

KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single

Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes

Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign

Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign

AIDS Stats Agency: King James / Cape Town Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign

The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )

People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )

Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites

Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites

Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites

Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries

International LoneStar - "Drive and Deliver" Agency: Fathom Communications / Chicago Client: Navistar, Inc Category: Film / Documentaries

David Ogilvy: Original Mad Man Agency: OgilvyEntertainment / New York Client: Ogilvy & Mather Category: Film / Documentaries

The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases

Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases

Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases

teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases

BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign

Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign

Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign

Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign

Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign

Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming

Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming

Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming

Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening

'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening

GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single

be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single

WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single

Who? Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single

Dynamite Surfing Agency: Saatchi & Saatchi / Copenhagen Client: Quiksilver Denmark Category: Online Branded Content / Single

Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Environmental Design / Single

Cables: Food Drop Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single

Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single

Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single

Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single

Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single

Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single

Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single

Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites

Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites

R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites

RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites

MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites

Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites

Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites

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Annual ID

Award: 2008 Advertising Bronze Pencil

Agency: TBWA\ESPAÑA / MADRID

Client: SONY PLAYSTATION

Title: Guide Dog

Category: Collateral / P.O.P. and In-Store - Single

Annual ID: 08018A

Award: 2008 Advertising Gold Pencil

Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Client: Epuron / German Ministry for the Environment

Title: Power of Wind

Category: Public Service/Political Television / Single

Annual ID: 08036T

Award: 2008 Advertising Silver Pencil

Agency: TBWA\Paris / Boulogne-Billancourt

Client: AMNESTY INTERNATIONAL

Title: Signatures

Category: Public Service/Political Television / Single

Annual ID: 08037T

Award: 2008 Advertising Bronze Pencil

Agency: Abbott Mead Vickers BBDO / London

Client: CHOICE FM

Title: KILL THE GUN

Category: Public Service/Political Television / Single

Annual ID: 08038T

Award: 2008 Advertising Gold Pencil

Agency: BBDO New York / New York

Client: AT&T

Title: Scorsese

Category: Cinema Advertising / Single - Maximum 3 minutes

Annual ID: 08070T

Award: 2008 Interactive Silver Pencil

Agency: Elephant Seven / Hamburg

Client: Mercedes-Benz Vertriebsorganisation Deutschland

Title: Mercedes-Benz Email Offroad

Category: Email Marketing / Campaign

Annual ID: 08053N

Award: 2008 Advertising Silver Pencil

Agency: Leo Burnett / Toronto

Client: Toronto Humane Society

Title: Adopt A New Life

Category: Public Service/Political Print / Newspaper or Magazine - Campaign

Annual ID: 08029A

Award: 2008 Advertising Bronze Pencil

Agency: King James / Cape Town

Client: Independent Newspapers

Title: AIDS Stats

Category: Public Service/Political Print / Newspaper or Magazine - Campaign

Annual ID: 08030A

Award: 2008 Advertising Silver Pencil

Award:
2008 Advertising Bronze Pencil

Agency:
TBWA\ESPAÑA / MADRID

Client:
SONY PLAYSTATION

Title:
Guide Dog

Category:
Collateral / P.O.P. and In-Store - Single

Annual ID:
08018A

Award:
2008 Advertising Gold Pencil

Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Client:
Epuron / German Ministry for the Environment

Title:
Power of Wind

Category:
Public Service/Political Television / Single

Annual ID:
08036T

Award:
2008 Advertising Silver Pencil

Agency:
TBWA\Paris / Boulogne-Billancourt

Client:
AMNESTY INTERNATIONAL

Title:
Signatures

Category:
Public Service/Political Television / Single

Annual ID:
08037T

Award:
2008 Advertising Bronze Pencil

Agency:
Abbott Mead Vickers BBDO / London

Client:
CHOICE FM

Title:
KILL THE GUN

Category:
Public Service/Political Television / Single

Annual ID:
08038T

Award:
2008 Advertising Gold Pencil

Agency:
BBDO New York / New York

Client:
AT&T

Title:
Scorsese

Category:
Cinema Advertising / Single - Maximum 3 minutes

Annual ID:
08070T

Award:
2008 Interactive Silver Pencil

Agency:
Elephant Seven / Hamburg

Client:
Mercedes-Benz Vertriebsorganisation Deutschland

Title:
Mercedes-Benz Email Offroad

Category:
Email Marketing / Campaign

Annual ID:
08053N

Award:
2008 Advertising Silver Pencil

Agency:
Leo Burnett / Toronto

Client:
Toronto Humane Society

Title:
Adopt A New Life

Category:
Public Service/Political Print / Newspaper or Magazine - Campaign

Annual ID:
08029A

Award:
2008 Advertising Bronze Pencil

Agency:
King James / Cape Town

Client:
Independent Newspapers

Title:
AIDS Stats

Category:
Public Service/Political Print / Newspaper or Magazine - Campaign

Annual ID:
08030A

Award:
2008 Advertising Silver Pencil

Agency:
TBWA\Asia Pacific / Singapore

Client:
TBWAAsia Pacific

Title:
The Book

Category:
Collateral / Self-promotion (Agencies or individuals )

Annual ID:
08024A

Award:
2008 Advertising Silver Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Wieden+Kennedy

Title:
People We Can't Sleep With

Category:
Collateral / Self-promotion (Agencies or individuals )

Annual ID:
08025A

Award:
2008 Interactive Gold Pencil

Agency:
CHI & Partners / London

Client:
No More Landmines

Title:
Dangerous Ground Project

Category:
Public Service/Cultural Institutions/Educational / Microsites

Annual ID:
08086N

Award:
2008 Interactive Silver Pencil

Agency:
Farfar / Stockholm

Client:
Erik Krikortz

Title:
Emotional cities

Category:
Public Service/Cultural Institutions/Educational / Microsites

Annual ID:
08087N

Award:
2008 Interactive Bronze Pencil

Agency:
Forsman & Bodenfors / Gothenburg

Client:
APOTEKET (SWEDISH PHARMACY)

Title:
Stop Smoking

Category:
Public Service/Cultural Institutions/Educational / Microsites

Annual ID:
08088N

Award:
2008 Branded Entertainment Silver Pencil

Agency:
OgilvyEntertainment / New York