The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Classified One
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle
Agency: BBDO / Bangkok
Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
The BESTÅ-Cube
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Umbrellas
Agency: Jung von Matt AG / Hamburg
Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Moving
Agency: Clemenger Proximity Melbourne / Melbourne
Client: Rathdowne Fabrics Category: Direct Mail / Single
Half the Salt
Agency: Livengood/Nowack / Portland
Client: Pacific Natural Foods Category: Direct Mail / Single
Harvard T-Shirt
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny
Agency: BooneOakley / Charlotte
Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book
Agency: King James / Cape Town
Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Environmental Design / Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
America's Favorite Architecture
Agency: CG Partners / New york
Client: American Institute of Architects Category: Environmental Design / Campaign
Read! Ride! Read! The Loop Line Manga Relay Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHUEISHA Inc. Category: Environmental Design / Campaign
"iwai"event
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
X Exhibition
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: SGDA & Loook Category: Environmental Design / Campaign
Graffiti Projections MTV Awards
Agency: Serviceplan Munich / Hamburg / Munich
Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle
Agency: BBDO / Bangkok
Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign
Agency: BBDO / Singapore
Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino
Agency: DDB / San Francisco
Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse
Agency: Leo Burnett Ltd / Hong Kong
Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Forza 2 - Igniting Passionate Drivers
Agency: OMD / New York
Client: Nissan Category: Gaming / Offline gaming
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia
Agency: Forsman & Bodenfors / Gothenburg
Client: NE Nationalencyclopedin Category: Email Marketing / Single
Map
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man
Agency: Leo Burnett / Sydney
Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous
Agency: McCann Erickson Brazil / Sao Paulo
Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London
Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified One
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08093A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified Three
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08094A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08095A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08096A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
head / ceiling
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08097A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08098A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Soken MP3
Title:
Beatle
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08099A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Wine
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08100A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08101A
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Hasbro
Title:
Tonka Toys - Open Cut Sandpit
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08102A
Award:
2008 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Legal Sea Foods
Title:
Arrow
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08103A
Award:
2008 Advertising Merit Award
Agency:
Joe Public South Africa / Rivonia
Client:
Dickies
Title:
Dickies 'Raincoat'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08104A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Che
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08105A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08106A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08107A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08108A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The BESTÅ-Cube
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08253A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
TW1-Your wheather chanel via Astra Digital
Title:
Umbrellas
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08254A
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Direct Mail / Single
Annual ID:
08203D
Award:
2008 Design Merit Award
Agency:
Clemenger Proximity Melbourne / Melbourne
Client:
Rathdowne Fabrics
Title:
Moving
Category:
Direct Mail / Single
Annual ID:
08204D
Award:
2008 Design Merit Award
Agency:
Livengood/Nowack / Portland
Client:
Pacific Natural Foods
Title:
Half the Salt
Category:
Direct Mail / Single
Annual ID:
08205D
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08255A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08256A
Award:
2008 Advertising Merit Award
Agency:
BooneOakley / Charlotte
Client:
BooneOakley
Title:
Abe The Honest Bunny
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08257A
Award:
2008 Advertising Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
Remember Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08258A
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Annual ID:
08186D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Annual ID:
08187D
Award:
2008 Design Merit Award
Agency:
CG Partners / New york
Client:
American Institute of Architects
Title:
America's Favorite Architecture
Category:
Environmental Design / Campaign
Annual ID:
08188D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHUEISHA Inc.
Title:
Read! Ride! Read! The Loop Line Manga Relay Project
Category:
Environmental Design / Campaign
Annual ID:
08189D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai"event
Category:
Environmental Design / Campaign
Annual ID:
08190D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
SGDA & Loook
Title:
X Exhibition
Category:
Environmental Design / Campaign
Annual ID:
08191D
Award:
2008 Design Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Sony Ericsson Mobile Communications International AB
Title:
Graffiti Projections MTV Awards
Category:
Environmental Design / Campaign
Annual ID:
08192D
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
ZIPLOC
Title:
Orange/ Melon/ Onion/ Soybean/ Cockle
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08220A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Dulux
Title:
ICI Dulux Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08221A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King UK
Title:
Burger Buddies
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08222A
Award:
2008 Advertising Merit Award
Agency:
DDB / San Francisco
Client:
Pure Digital
Title:
Mino
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08223A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Plastik
Title:
Plastik Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08224A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Clima
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08225A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Zoo Records
Title:
Reverse
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08226A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Lumina
Title:
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08227A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
MAPA SPONTEX
Title:
Sensitive hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08228A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
NJP Tonstudio
Title:
NJP "The sound makes the film"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08229A
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Nissan
Title:
Forza 2 - Igniting Passionate Drivers
Category:
Gaming / Offline gaming
Annual ID:
08038E
Award:
2008 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz smarS
Title:
ECOLOGIC SIGNATURE
Category:
Email Marketing / Single
Annual ID:
08210N
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
NE Nationalencyclopedin
Title:
Swedish National Encyclopedia
Category:
Email Marketing / Single
Annual ID:
08211N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Bush
Category:
Email Marketing / Single
Annual ID:
08212N
Award:
2008 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
S.O.S. Mata Atlantica
Title:
Map
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08266N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Wesley Mission
Title:
Homeless Man
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08267N
Award:
2008 Interactive Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Safe Kids
Title:
Dangerous
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08268N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08269N
