The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dreams Agency: Cramer-Krasselt/Chicago Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
HD DVD Brand Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Dynamic / Campaign
Bam/Smack/Pow Campaign Agency: Carmichael Lynch / Minneapolis Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3 Agency: Fallon / Minneapolis Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Gap 2006 CSR Agency: Cahan & Associates / San Francisco Client: Gap, Inc. Category: Branding / Annual Report
Q&A Annual Report Agency: Pivot Design, Inc. / Chicago Client: Feinberg School of Medicine at Northwestern University Category: Branding / Annual Report
Jungle Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Daisy Flower Bed Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Cables: Guns Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Frogs and Worms Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Peacock Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Fish Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Jellyfish Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Butterfly Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Single
Computer Monitors Agency: BBDO New York / New York Client: BBDO New York Category: Environmental Design / Single
sensor light Agency: Colenso BBDO / Ponsonby Client: TV3 Category: Environmental Design / Single
Streamers Agency: GJP Advertising and Design / Toronto Client: It's My Party Category: Environmental Design / Single
Hospitality Design Trade Booth 2007 Agency: Kuhlmann Leavitt, Inc. / Saint Louis Client: Formica Corporation Category: Environmental Design / Single
Helios House Agency: Ogilvy & Mather / New York Client: BP Corporation of North America Category: Environmental Design / Single
Ripped Exit Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Pathway Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Sidewalk Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Hairstyles Agency: Rediffusion DY&R / Mumbai Client: Juice Hair Category: Environmental Design / Single
Satellite Dish Agency: Scholz & Friends / Berlin Client: redblue Marketing GmbH Category: Environmental Design / Single
Chubu Electric Power Agency: TUGBOAT / Tokyo Client: Chubu Electric Power Co.,Inc. Category: Environmental Design / Single
3 Chords Agency: Anomaly / New York Client: Converse Category: Consumer Television / :20 and Under - Single
Careers Agency: Euro RSCG Worldwide / New York Client: Dos Equis Category: Consumer Television / :20 and Under - Single
BBQ Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Bracket-o-matic Banner Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill" Agency: Elephant Seven / Hamburg Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing Agency: kempertrautmann gmbh / Hamburg Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run Agency: Nitro London/Mook / London Client: Nike Category: Banners - Dynamic / Single
Dare to touch. Agency: Serviceplan Munich / Hamburg / Munich Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
Nike+ Addicts Agency: Wieden + Kennedy / London Client: Nike Category: Banners - Dynamic / Single
Wallpaper/Moustache/Neighbors Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc. Agency: Cramer Krasselt / Chicago Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Climate Change. Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign

2008 Advertising Merit Award

Cramer-Krasselt/Chicago

Rozerem

Dreams

Consumer Television / :20 and Under - Campaign

08415T

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HD DVD

HD DVD Brand Banner Campaign

Banners - Dynamic / Campaign

08112N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Blackbird Banners

Banners - Dynamic / Campaign

08113N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Windows

Banners - Dynamic / Campaign

08114N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Keep Discovering

Banners - Dynamic / Campaign

08115N

2008 Advertising Merit Award

Carmichael Lynch / Minneapolis

Schutt

Bam/Smack/Pow Campaign

Trade / Full Page or Spread - Campaign

08204A

2008 Advertising Merit Award

Fallon / Minneapolis

St. Paul Travelers

Travelers 3

Trade / Full Page or Spread - Campaign

08205A

2008 Design Merit Award

Cahan & Associates / San Francisco

Gap, Inc.

Gap 2006 CSR

Branding / Annual Report

08047D

2008 Design Merit Award

Pivot Design, Inc. / Chicago

Feinberg School of Medicine at Northwestern University

Q&A Annual Report

Branding / Annual Report

08048D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Jungle Flower Bed

Environmental Design / Single

08167D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Daisy Flower Bed

Environmental Design / Single

08168D

2008 Design Merit Award

BBDO New York / New York

BBC World

Cables: Guns

Environmental Design / Single

08169D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Frogs and Worms

Environmental Design / Single

08170D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Peacock

Environmental Design / Single

08171D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Fish

Environmental Design / Single

08172D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Jellyfish

Environmental Design / Single

08173D

2008 Design Merit Award

BBDO New York / New York

Havaianas

Butterfly

Environmental Design / Single

08174D

2008 Design Merit Award

BBDO New York / New York

BBDO New York

Computer Monitors

Environmental Design / Single

08175D

2008 Design Merit Award

Colenso BBDO / Ponsonby

TV3

sensor light

Environmental Design / Single

08176D

2008 Design Merit Award

GJP Advertising and Design / Toronto

It's My Party

Streamers

Environmental Design / Single

08177D

2008 Design Merit Award

Kuhlmann Leavitt, Inc. / Saint Louis

Formica Corporation

Hospitality Design Trade Booth 2007

Environmental Design / Single

08178D

2008 Design Merit Award

Ogilvy & Mather / New York

BP Corporation of North America

Helios House

Environmental Design / Single

08179D

2008 Design Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Exit Standee

Environmental Design / Single

08180D

2008 Design Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Pathway Standee

Environmental Design / Single

08181D

2008 Design Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Sidewalk Standee

Environmental Design / Single

08182D

2008 Design Merit Award

Rediffusion DY&R / Mumbai

Juice Hair

Hairstyles

Environmental Design / Single

08183D

2008 Design Merit Award

Scholz & Friends / Berlin

redblue Marketing GmbH

Satellite Dish

Environmental Design / Single

08184D

2008 Design Merit Award

TUGBOAT / Tokyo

Chubu Electric Power Co.,Inc.

Chubu Electric Power

Environmental Design / Single

08185D

2008 Advertising Merit Award

Anomaly / New York

Converse

3 Chords

Consumer Television / :20 and Under - Single

08412T

2008 Advertising Merit Award

Euro RSCG Worldwide / New York

Dos Equis

Careers

Consumer Television / :20 and Under - Single

08413T

2008 Advertising Merit Award

TAXI Canada Inc / Toronto

Pfizer Canada Inc

BBQ

Consumer Television / :20 and Under - Single

08414T

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Bracket-o-matic Banner

Banners - Dynamic / Single

08106N

2008 Interactive Merit Award

Elephant Seven / Hamburg

Chrysler Deutschland GmbH

Jeep® Grand Cherokee Bannercampaign "Percussion Drill"

Banners - Dynamic / Single

08107N

2008 Interactive Merit Award

kempertrautmann gmbh / Hamburg

Beate Uhse TV

Beate Uhse parental controls for TV viewing

Banners - Dynamic / Single

08108N

2008 Interactive Merit Award

Nitro London/Mook / London

Nike

NikePlus: Virtual Run

Banners - Dynamic / Single

08109N

2008 Interactive Merit Award

Serviceplan Munich / Hamburg / Munich

Fromms MAPA GmbH

Dare to touch.

Banners - Dynamic / Single

08110N

2008 Interactive Merit Award

Wieden + Kennedy / London

Nike

Nike+ Addicts

Banners - Dynamic / Single

08111N

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Wallpaper/Moustache/Neighbors

Consumer Television / :30/:25 - Campaign

08402T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

08403T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

08404T

2008 Advertising Merit Award

Cramer Krasselt / Chicago

CareerBuilder

Jungle, Inc.

Consumer Television / :30/:25 - Campaign

08405T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Inner Cowboy, Office Cowboys, Sorority Stache

Consumer Television / :30/:25 - Campaign

08406T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Bistro, Club, Grocer

Consumer Television / :30/:25 - Campaign

08407T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Labs

Consumer Television / :30/:25 - Campaign

08408T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Campaign

Consumer Television / :30/:25 - Campaign

08409T

2008 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Choose a Vista/Podium/PR Lady)

Consumer Television / :30/:25 - Campaign

08410T

2008 Advertising Merit Award

Wieden + Kennedy, New York / New York

ESPN

This Is SportsCenter

Consumer Television / :30/:25 - Campaign

08411T

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Climate Change.

Public Service/Political Print / Newspaper or Magazine - Campaign

08266A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Escola Panamericana de Arte

Not for just for any idea

Public Service/Political Print / Newspaper or Magazine - Campaign

08267A

2008 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Two-Faced/Plant/Polonium

Public Service/Political Print / Newspaper or Magazine - Campaign

08268A

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