The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

RE APPRAISAL CAMPAIGN 2 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign Agency: BatesAsia Shanghai / Shanghai Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab Agency: CHI & Partners / London Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION Agency: FoxP2 / Cape Town Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies Agency: Jung von Matt AG / Hamburg Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary Agency: la comunidad / Miami Beach Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois Agency: LOWE / London Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out Agency: Lowe Limited Bangkok / Bangkok Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign Agency: McGarrah/Jessee / Austin Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods Agency: Mullen / Wenham Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt Agency: Ogilvy & Mather / New York Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri Agency: Publicis Mojo / Auckland Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail Agency: tda advertising & design / Boulder Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World Agency: The Red Brick Road / London Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle Agency: BBDO Bangkok Ltd. / Bangkok Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign Agency: BBDO Singapore Pte Ltd / Singapore Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino Agency: DDB / San Francisco Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima Agency: Leo Burnett / Bangkok Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse Agency: Leo Burnett Ltd / Hong Kong Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan" Agency: Saatchi & Saatchi / Petaling Jaya Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film" Agency: Young & Rubicam Switzerland / Gockhausen Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Coke & Faithless Agency: argonauten G2 GmbH / Berlin Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon Agency: beacon communications k.k. / Tokyo Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant Agency: OMD / New York Client: McDonald's Category: Music / Integration of a brand in a music environment
BARBIE Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross Agency: BBDO Bangkok Ltd. / Bangkok Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS" Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS" Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE" Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS" Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel Agency: Marketforce / West Perth Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster Agency: JWT HK / Hong Kong Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me Agency: Leo Burnett / Chicago Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds Agency: M&C Saatchi / Santa Monica Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts Agency: MacLaren McCann Canada / Calgary Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting Agency: McCann Erickson Brazil / Sao Paulo Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike Agency: McKee Wallwork Cleveland / Albuquerque Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 2

Consumer Magazine / Color: Full Page or Spread - Campaign

08147A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 1

Consumer Magazine / Color: Full Page or Spread - Campaign

08148A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aéreas

With Gollog it gets there earlier

Consumer Magazine / Color: Full Page or Spread - Campaign

08149A

2008 Advertising Merit Award

BatesAsia Shanghai / Shanghai

Simon Tan

VW Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08150A

2008 Advertising Merit Award

CHI & Partners / London

Tango

Certificates - Rehab

Consumer Magazine / Color: Full Page or Spread - Campaign

08151A

2008 Advertising Merit Award

CONTRAPUNTO / Madrid

Daimlerchrysler Mercedes-Benz Smart Fortwo

Smart Fortwo Eco

Consumer Magazine / Color: Full Page or Spread - Campaign

08152A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Unimed

Unimed Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08153A

2008 Advertising Merit Award

FoxP2 / Cape Town

NATIONAL GEOGRAPHIC KIDS MAGAZINE

FACTS STRANGER THAN FICTION

Consumer Magazine / Color: Full Page or Spread - Campaign

08154A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

CinemaxX AG

Only at the movies

Consumer Magazine / Color: Full Page or Spread - Campaign

08155A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz SLR "From Hell to Heaven"

Consumer Magazine / Color: Full Page or Spread - Campaign

08156A

2008 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Comedy

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

08157A

2008 Advertising Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

Inlingua Language School

Outlines

Consumer Magazine / Color: Full Page or Spread - Campaign

08158A

2008 Advertising Merit Award

la comunidad / Miami Beach

Publirevistas / Rolling Stone

40th Anniversary

Consumer Magazine / Color: Full Page or Spread - Campaign

08159A

2008 Advertising Merit Award

LOWE / London

InBev

Artois

Consumer Magazine / Color: Full Page or Spread - Campaign

08160A

2008 Advertising Merit Award

Lowe Limited Bangkok / Bangkok

Ogawa electric Co., Ltd.

Inside out

Consumer Magazine / Color: Full Page or Spread - Campaign

08161A

2008 Advertising Merit Award

McGarrah/Jessee / Austin

Spoetzl Brewery

Amp Ad Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08162A

2008 Advertising Merit Award

Mullen / Wenham

Winston Rods

Winston Rods

Consumer Magazine / Color: Full Page or Spread - Campaign

08163A

2008 Advertising Merit Award

Ogilvy & Mather / New York

Fage

Ridiculously Thick Yogurt

Consumer Magazine / Color: Full Page or Spread - Campaign

08164A

2008 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

DStv

Repeats

Consumer Magazine / Color: Full Page or Spread - Campaign

08165A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Swanndri

Swanndri

Consumer Magazine / Color: Full Page or Spread - Campaign

08166A

2008 Advertising Merit Award

Scholz & Friends Hamburg GmbH / Hamburg

Nykke & Kokki GmbH

Business Food

Consumer Magazine / Color: Full Page or Spread - Campaign

08167A

2008 Advertising Merit Award

tda advertising & design / Boulder

Titus Bicycles

Suggested Retail

Consumer Magazine / Color: Full Page or Spread - Campaign

08168A

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

The Unofficial Drink of the World

Consumer Magazine / Color: Full Page or Spread - Campaign

08169A

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Just a T-Shirt

Consumer Magazine / Color: Full Page or Spread - Campaign

08170A

2008 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

ZIPLOC

Orange/ Melon/ Onion/ Soybean/ Cockle

Collateral / P.O.P. and In-Store - Campaign

08220A

2008 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

ICI Dulux

ICI Dulux Campaign

Collateral / P.O.P. and In-Store - Campaign

08221A

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King UK

Burger Buddies

Collateral / P.O.P. and In-Store - Campaign

08222A

2008 Advertising Merit Award

DDB / San Francisco

Pure Digital

Mino

Collateral / P.O.P. and In-Store - Campaign

08223A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Plastik

Plastik Campaign

Collateral / P.O.P. and In-Store - Campaign

08224A

2008 Advertising Merit Award

Leo Burnett / Bangkok

Clima Bicycle Lock

Clima

Collateral / P.O.P. and In-Store - Campaign

08225A

2008 Advertising Merit Award

Leo Burnett Ltd / Hong Kong

Zoo Records

Reverse

Collateral / P.O.P. and In-Store - Campaign

08226A

2008 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Lumina

"Cupid"/"Snow White"/"Concubine"/"Tarzan"

Collateral / P.O.P. and In-Store - Campaign

08227A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

MAPA SPONTEX

Sensitive hands campaign

Collateral / P.O.P. and In-Store - Campaign

08228A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

NJP Tonstudio

NJP "The sound makes the film"

Collateral / P.O.P. and In-Store - Campaign

08229A

2008 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

The Coca-Cola Company

Coke & Faithless

Music / Integration of a brand in a music environment

08062E

2008 Branded Entertainment Merit Award

beacon communications k.k. / Tokyo

P&G Japan

Fashion, Music, Vidal Sassoon

Music / Integration of a brand in a music environment

08063E

2008 Branded Entertainment Merit Award

OMD / New York

McDonald's

Big Mac Chant

Music / Integration of a brand in a music environment

08064E

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

BARBIE

Public Service/Political Print / Outdoor and Posters - Single

08274A

2008 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Thai Red Cross Organ Donation Center

Red Cross

Public Service/Political Print / Outdoor and Posters - Single

08275A

2008 Advertising Merit Award

DRAFTFCB / Chicago

International Surfing Museum

"GIANTS"

Public Service/Political Print / Outdoor and Posters - Single

08276A

2008 Advertising Merit Award

DRAFTFCB / Chicago

International Surfing Museum

"JESUS"

Public Service/Political Print / Outdoor and Posters - Single

08277A

2008 Advertising Merit Award

DRAFTFCB / Chicago

International Surfing Museum

"DUKE"

Public Service/Political Print / Outdoor and Posters - Single

08278A

2008 Advertising Merit Award

DRAFTFCB / Chicago

International Surfing Museum

"GIANTS"

Public Service/Political Print / Outdoor and Posters - Single

08279A

2008 Advertising Merit Award

Marketforce / West Perth

The Office of Road Safety

Rob's Motel

Public Service/Political Print / Outdoor and Posters - Single

08280A

2008 Advertising Merit Award

JWT HK / Hong Kong

Friends of the earth

The sticky poster

Public Service/Political Print / Outdoor and Posters - Single

08281A

2008 Advertising Merit Award

Leo Burnett / Chicago

Greenpeace

Not Me

Public Service/Political Print / Outdoor and Posters - Single

08282A

2008 Advertising Merit Award

M&C Saatchi / Santa Monica

J. Paul Getty Trust/Getty Museum

Birds

Public Service/Political Print / Outdoor and Posters - Single

08283A

2008 Advertising Merit Award

MacLaren McCann Canada / Calgary

Dietitians of Canada

Donuts

Public Service/Political Print / Outdoor and Posters - Single

08284A

2008 Advertising Merit Award

McCann Erickson Brazil / Sao Paulo

MAM - Rio Museum of Modern Art

painting

Public Service/Political Print / Outdoor and Posters - Single

08285A

2008 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

New Mexico Teen Pregnancy Coalition

Teen Pregnancy Bike

Public Service/Political Print / Outdoor and Posters - Single

08286A

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