The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
AXE The Gamekillers TV Show Agency: BBH New York / New York Client: Unilever Category: Branded Content / Campaign
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Staircase Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Interactive Silver Pencil

Elephant Seven / Hamburg

Mercedes-Benz Vertriebsorganisation Deutschland

Mercedes-Benz Email Offroad

Email Marketing / Campaign

08053N

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Public Service/Political Print / Outdoor and Posters - Campaign

08033A

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

WhopperFreakout.com

Online Branded Content / Single

08056N

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Advertising Silver Pencil

BBH New York / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Interactive Silver Pencil

Blitz / Los Angeles

Adobe

Adobe Creativity Conducted Flash Interactive Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08065N

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

BBC 2

BBC 2 IDENTS

Broadcast Design / Campaign

08038D

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Quote

Banners - Dynamic / Single

08009N

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Design Silver Pencil

Kinetic Singapore / Singapore

Affixen

Affixen

Corporate Identity / Corporate Identity - Campaign

08005D

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Banners - Fixed Space / Single

08002N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Staircase

Public Service/Political Print / Outdoor and Posters - Single

08031A

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