The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Plant More Lives Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
Grocers Corporate Identity Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral Design / Posters - Single
Matchbox "Young Drivers" Campaign - Motif: Fleetwood Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Sing For Gough Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
BBC Cables Campaign Agency: BBDO / New York Client: BBC World Category: Environmental Design / Campaign
Daub & Bauble Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign
Voyeur Projection Installation Agency: BBDO / New York Client: HBO/Voyeur Category: Environmental Design / Single
Jabula Agency: JWT South Africa / Cape Town Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Virtual Watch Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Cafeteria Agency: BBDO Atlanta / Atlanta Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Falling Crackers Agency: Euro RSCG Worldwide / New York Client: Ritz Category: Collateral Design / Posters - Single
BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Wave of Trees Agency: Naga DDB Malaysia / Petaling Jaya Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Trouble Maker Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
Cables: Food Drop Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Aioi Dental Clinic No.2 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Grocers Corporate Identity Agency: Leo Burnett / #03-01 Far East Square Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Fresh Agency: GREY Tokyo / Tokyo Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
HIROSHIMA APPEALS 2007 Agency: Shin Matsunaga Design Inc. / Tokyo Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
The Humanities. The ABC of Humankind. Agency: Scholz & Friends Identify / Berlin Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Glowing Sticker Agency: BBDO GUERRERO ORTEGA / Makati City Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Cables: Protest Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Creature Agency: Pilot NY / New York Client: Andrew Zuckerman Category: Publication Design / Book Design
TAKEO PAPER SHOW 2007 Agency: Good Design Company / Shibuya Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
2nd Hand Furniture Agency: BBDO / Bangkok Client: BKK 2nd Hand Furniture Category: Corporate Identity / Corporate Identity - Single
�VINYL RECORD CARD� Agency: KNARF / New York Client: DJ LUKE Category: Corporate Identity / Corporate Identity - Single
Aioi Dental Clinic No.1 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Design Gold Pencil

Ogilvy & Mather / Mumbai

WWF - India

Plant More Lives

Public Service/Non-Profit/Educational / Posters - Campaign

08043D

2008 Design Gold Pencil

Leo Burnett / Singapore

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Branding / Logo/Trademark Design - Single Only

08002D

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Design Gold Pencil

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral Design / Posters - Single

08013D

2008 Design Gold Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Fleetwood

Collateral Design / P.O.P. and In-Store - Single

08020D

2008 Design Gold Pencil

Eric Chan Design Co. Ltd. / Hong Kong

Gough Street Festival

Sing For Gough

Public Service/Non-Profit/Educational / Posters - Single

08040D

2008 Design Gold Pencil

BBDO / New York

BBC World

BBC Cables Campaign

Environmental Design / Campaign

08030D

2008 Design Gold Pencil

Wink / Minneapolis

Goodwell & Company

Daub & Bauble

Package Design / Campaign

08011D

2008 Design Gold Pencil

BBDO / New York

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

08027D

2008 Design Gold Pencil

JWT South Africa / Cape Town

Jabula Hair and Braids

Jabula

Collateral Design / Posters - Campaign

08017D

2008 Design Gold Pencil

Leo Burnett India / Mumbai

Luxor Highlighters

Luxor Highlighters

Collateral Design / Posters - Campaign

08019D

2008 Design Silver Pencil

Kinetic Singapore / Singapore

Affixen

Affixen

Corporate Identity / Corporate Identity - Campaign

08005D

2008 Design Silver Pencil

Arc/Leo Burnett / Lisbon

One Watches

Virtual Watch

Direct Mail / Single

08034D

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Design Silver Pencil

BBDO Atlanta / Atlanta

BBDO Studio

Cafeteria

Branding / Logo/Trademark Design - Single Only

08003D

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Design Silver Pencil

Euro RSCG Worldwide / New York

Ritz

Falling Crackers

Collateral Design / Posters - Single

08014D

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

BBC 2

BBC 2 IDENTS

Broadcast Design / Campaign

08038D

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Design Silver Pencil

Naga DDB Malaysia / Petaling Jaya

Regional Environmental Awareness (REACH)

Wave of Trees

Public Service/Non-Profit/Educational / Posters - Single

08041D

2008 Design Silver Pencil

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Environmental Design / Campaign

08031D

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Design Silver Pencil

Hantang Communications Group / Shanghai

Wptt Contraceptive

Trouble Maker

Package Design / Campaign

08012D

2008 Design Silver Pencil

BBDO / New York

BBC World

Cables: Food Drop

Environmental Design / Single

08028D

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Design Bronze Pencil

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.2

Corporate Identity / Corporate Identity - Single

08004D

2008 Design Bronze Pencil

Leo Burnett / #03-01 Far East Square

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Corporate Identity / Corporate Identity - Campaign

08006D

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Design Bronze Pencil

GREY Tokyo / Tokyo

Sushi restaurant JUN

Fresh

Collateral Design / Posters - Single

08015D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Campaign Motif: Skull Fracture

Collateral Design / Posters - Single

08016D

2008 Design Bronze Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

08039D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

08022D

2008 Design Bronze Pencil

Shin Matsunaga Design Inc. / Tokyo

Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.

HIROSHIMA APPEALS 2007

Public Service/Non-Profit/Educational / Posters - Single

08042D

2008 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Fedaral Ministry of Education and Research

The Humanities. The ABC of Humankind.

Environmental Design / Campaign

08032D

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

2008 Design Bronze Pencil

BBDO GUERRERO ORTEGA / Makati City

WWF

Glowing Sticker

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08045D

2008 Design Bronze Pencil

BBDO / New York

BBC World

Cables: Protest

Environmental Design / Single

08029D

2008 Design Bronze Pencil

Pilot NY / New York

Andrew Zuckerman

Creature

Publication Design / Book Design

08033D

2008 Design Bronze Pencil

Good Design Company / Shibuya

TAKEO CO., LTD.

TAKEO PAPER SHOW 2007

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08025D

2008 Design Bronze Pencil

Serviceplan Hamburg GmbH & Co.KG / Muenchen

Serviceplan Hamburg

Dedication CDs

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08026D

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Design Merit Award

BBDO / Bangkok

BKK 2nd Hand Furniture

2nd Hand Furniture

Corporate Identity / Corporate Identity - Single

08083D

2008 Design Merit Award

KNARF / New York

DJ LUKE

�VINYL RECORD CARD�

Corporate Identity / Corporate Identity - Single

08084D

2008 Design Merit Award

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.1

Corporate Identity / Corporate Identity - Single

08085D

Follow Us