The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Havainas (tecido)
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Export Story
Agency: DDB / Warsaw
Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it
Agency: Leo Burnett Co S.r.l. / Milan
Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Get it straight
Agency: Jung von Matt AG / Stuttgart
Client: Robert Bosch Category: Mobile Advertising / Single
3 Para
Agency: Lean Mean Fighting Machine / London
Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye
Agency: Ogilvy & Mather / Hong Kong
Client: Motorola Category: Mobile Advertising / Single
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg
Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
Website
Agency: Venables Bell & Partners / San Francisco
Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Nokia Urbanista Diaries
Agency: R/GA / New York
Client: Nokia Category: Web Sites / Community-driven
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
AGDA Xmas Party
Agency: Landor Associates / Sydney
Client: AGDA Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Paraplegia
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong
Client: The Economist Category: Collateral Design / Posters - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral Design / Posters - Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Collateral Design / Posters - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Single
Hanamoto 29 (Meat Day) No.1
Agency: Penguin Graphics / Hiroshima
Client: Hanamoto Category: Collateral Design / Posters - Single
Middle of Nowhere poster
Agency: Planet Propaganda / Madison
Client: UW-Whitewater Category: Collateral Design / Posters - Single
Grow, Create, Explore
Agency: Wink / Minneapolis
Client: Target Category: Collateral Design / Posters - Single
Happiness
Agency: Y&R Singapore / Singapore
Client: OceanNEnvironment Ltd Category: Collateral Design / Posters - Single
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
SatNav
Agency: Batey Pte Ltd / Singapore
Client: Mitsubishi Motors Category: Consumer Radio / Single
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havainas (tecido)
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08190A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08191A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Water, Latte, Gas, Puggle, Popcorn
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08192A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08193A
Award:
2008 Advertising Merit Award
Agency:
DDB / Warsaw
Client:
Kompania Piwowarska -Tyskie beer
Title:
Export Story
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08194A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08195A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08196A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Nintendo
Title:
Nintendo Wii Post it
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08197A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08198A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08199A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08200A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Leica Camera AG
Title:
Leica "optical Zoom"
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08201A
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Smirnoff
Title:
Smirnoff.mobi
Category:
Mobile Advertising / Single
Annual ID:
08204N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Robert Bosch
Title:
Get it straight
Category:
Mobile Advertising / Single
Annual ID:
08205N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Harper Collins
Title:
3 Para
Category:
Mobile Advertising / Single
Annual ID:
08206N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Motorola
Title:
Say Goodbye
Category:
Mobile Advertising / Single
Annual ID:
08207N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike AF1 Mobile
Category:
Mobile Advertising / Single
Annual ID:
08208N
Award:
2008 Interactive Merit Award
Agency:
Springer & Jacoby Werbeagentur GmbH / Hamburg
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Annual ID:
08209N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Annual ID:
08180N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Annual ID:
08181N
Award:
2008 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
PG&E
Title:
Website
Category:
Web Sites / Community-driven
Annual ID:
08182N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Annual ID:
08183N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Annual ID:
08184N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Annual ID:
08185N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Urbanista Diaries
Category:
Web Sites / Community-driven
Annual ID:
08186N
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
AGDA
Title:
AGDA Xmas Party
Category:
Collateral Design / Posters - Single
Annual ID:
08126D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Category:
Collateral Design / Posters - Single
Annual ID:
08127D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Paraplegia
Category:
Collateral Design / Posters - Single
Annual ID:
08128D
Award:
2008 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Annual ID:
08129D
Award:
2008 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral Design / Posters - Single
Annual ID:
08130D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Collateral Design / Posters - Single
Annual ID:
08131D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Collateral Design / Posters - Single
Annual ID:
08132D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Hanamoto
Title:
Hanamoto 29 (Meat Day) No.1
Category:
Collateral Design / Posters - Single
Annual ID:
08133D
Award:
2008 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
UW-Whitewater
Title:
Middle of Nowhere poster
Category:
Collateral Design / Posters - Single
Annual ID:
08134D
Award:
2008 Design Merit Award
Agency:
Wink / Minneapolis
Client:
Target
Title:
Grow, Create, Explore
Category:
Collateral Design / Posters - Single
Annual ID:
08135D
Award:
2008 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
OceanNEnvironment Ltd
Title:
Happiness
Category:
Collateral Design / Posters - Single
Annual ID:
08136D
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
Batey Pte Ltd / Singapore
Client:
Mitsubishi Motors
Title:
SatNav
Category:
Consumer Radio / Single
Annual ID:
08326R
