The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
Grocers Corporate Identity Agency: Leo Burnett / Singapore Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Cafeteria Agency: BBDO Atlanta / Atlanta Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Ketchup Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Helicopter View Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
"New" Diamond Shreddies Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Design Gold Pencil

Leo Burnett / Singapore

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Branding / Logo/Trademark Design - Single Only

08002D

2008 Design Silver Pencil

BBDO Atlanta / Atlanta

BBDO Studio

Cafeteria

Branding / Logo/Trademark Design - Single Only

08003D

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

08014A

2008 Advertising Bronze Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Interactive Bronze Pencil

Neue Digitale GmbH / Frankfurt am Main

Audi AG

Audi A4 Global Drives

Branded Applications / Web

08046N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Ketchup

Consumer Newspaper / Full Page or Spread - Single

08001A

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Bronze Pencil

Ogilvy Singapore / Singapore

The Economist

Helicopter View

Consumer Newspaper / Full Page or Spread - Single

08003A

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Dem Phones

Self-Promotion / Branded Content

08082N

2008 Interactive Bronze Pencil

MAKIBISHI inc. / Tokyo

MAKIBISHI inc.

MAKIBISHI COMIC

Self-Promotion / Branded Content

08083N

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Bronze Pencil

Ogilvy & Mather / Toronto

Kraft Canada Inc - Shreddies

"New" Diamond Shreddies

Integrated Branding / Integrated Branding Campaign

08088G

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Branded Entertainment Gold Pencil

Dennis Liu

Apple/The Bird & the Bee

"Apple Mac Music Video"

Music / Integration of a brand in a music environment

08020E

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

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