The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Inc. Category: Banners - Dynamic / Single
Quote
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Inc. Category: Banners - Dynamic / Single
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton Category: Self-Promotion / Websites
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Inc. Category: Banners - Dynamic / Campaign
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple Inc.
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple Inc.
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N
Award:
2008 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Annual ID:
08071T
Award:
2008 Advertising Silver Pencil
Agency:
Psyop / New York
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Annual ID:
08072T
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08023D
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
Award:
2008 Interactive Silver Pencil
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Brand Gaming / Offline
Annual ID:
08043N
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08018A
Award:
2008 Interactive Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Banner
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08084N
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08005D
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett / #03-01 Far East Square
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08006D
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Design Gold Pencil
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Aqualtis washopper
Category:
Package Design / Single
Annual ID:
08007D
Award:
2008 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Annual ID:
08008D
Award:
2008 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Annual ID:
08009D
Award:
2008 Design Bronze Pencil
Agency:
Family Business / Stockholm
Client:
V&S Absolut Spirits, Sweden
Title:
Absolut Disco
Category:
Package Design / Single
Annual ID:
08010D
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Annual ID:
08078N
Award:
2008 Interactive Silver Pencil
Agency:
archibald ingall stretton... / London
Client:
archibald ingall stretton
Title:
Staffblaster
Category:
Self-Promotion / Websites
Annual ID:
08079N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Annual ID:
08080N
Award:
2008 Interactive Bronze Pencil
Agency:
RED Interactive Agency / Salt Lake City
Client:
RED Interactive Agency
Title:
RED Universe
Category:
Self-Promotion / Websites
Annual ID:
08081N
Award:
2008 Interactive Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Department of Health
Title:
Try Drugs
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08089N
Award:
2008 Interactive Bronze Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08090N
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08004A
Award:
2008 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08005A
Award:
2008 Advertising Bronze Pencil
Agency:
Lowe Bull (Cape) / Cape Town
Client:
Independent Newspaper
Title:
Cape Times
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08006A
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N
Award:
2008 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Annual ID:
08012N
Award:
2008 Interactive Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple Inc.
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Annual ID:
08013N
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08031A
Award:
2008 Design Gold Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08043D
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08044D
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
08038D
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Advertising Gold Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Annual ID:
08036T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Annual ID:
08037T
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Annual ID:
08007E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08074N
Award:
2008 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08075N
