The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
SOL Comments Agency: MediaFront AS / Oslo Client: Scandinavia Online Category: Banners - Fixed Space / Single
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
State of Mind Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Picturetown Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
BFD Builder and Pizza Tracker Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Gold Pencil

MediaFront AS / Oslo

Scandinavia Online

SOL Comments

Banners - Fixed Space / Single

08001N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Interactive Gold Pencil

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08064N

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Gold Pencil

netthink / Madrid

adidas

Impossible is nothing

Banners - Dynamic / Single

08007N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Gold Pencil

glue London / London

Royal Marines

State of Mind

Banners - Fixed Space / Campaign

08004N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Gold Pencil

MRM Worldwide / New York

Nikon

Picturetown

Web Sites / Community-driven

08035N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Domino's

BFD Builder and Pizza Tracker

Web Sites / E-Commerce

08032N

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

08068N

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