The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Picturetown Agency: MRM Worldwide / New York Client: Nikon Category: Web Sites / Community-driven
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
State of Mind Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
SOL Comments Agency: MediaFront AS / Oslo Client: Scandinavia Online Category: Banners - Fixed Space / Single
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
BFD Builder and Pizza Tracker Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Gold Pencil

MRM Worldwide / New York

Nikon

Picturetown

Web Sites / Community-driven

08035N

2008 Interactive Gold Pencil

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08064N

2008 Interactive Gold Pencil

glue London / London

Royal Marines

State of Mind

Banners - Fixed Space / Campaign

08004N

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Gold Pencil

netthink / Madrid

adidas

Impossible is nothing

Banners - Dynamic / Single

08007N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Interactive Gold Pencil

MediaFront AS / Oslo

Scandinavia Online

SOL Comments

Banners - Fixed Space / Single

08001N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Domino's

BFD Builder and Pizza Tracker

Web Sites / E-Commerce

08032N

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

08068N

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