The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Around the world in five kitchens Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Microsites / Campaigns
Xfactor Agency: CHI & Partners / London Client: Carphone Warehouse Category: Microsites / Campaigns
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
Zoom Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Mobile Advertising / Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Brand Gaming / Online
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Brand Gaming / Online
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
SOL Comments Agency: MediaFront AS / Oslo Client: Scandinavia Online Category: Banners - Fixed Space / Single
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Single
Telia Safety Agency: Daddy / Göteborg Client: Telia Sonera Category: Banners - Fixed Space / Single
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
BFD Builder and Pizza Tracker Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Bjorn Borg Agency: Farfar / Stockholm Client: Bjorn Borg Category: Web Sites / E-Commerce
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

Around the world in five kitchens

Microsites / Campaigns

08024N

2008 Interactive Bronze Pencil

CHI & Partners / London

Carphone Warehouse

Xfactor

Microsites / Campaigns

08025N

2008 Interactive Bronze Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Microsites / Campaigns

08026N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Interactive Gold Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Zoom

Mobile Advertising / Single

08049N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Interactive Silver Pencil

Farfar / Stockholm

Nokia

Get out and play

Brand Gaming / Online

08039N

2008 Interactive Silver Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Brand Gaming / Online

08040N

2008 Interactive Bronze Pencil

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

08041N

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Interactive Gold Pencil

MediaFront AS / Oslo

Scandinavia Online

SOL Comments

Banners - Fixed Space / Single

08001N

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Banners - Fixed Space / Single

08002N

2008 Interactive Bronze Pencil

Daddy / Göteborg

Telia Sonera

Telia Safety

Banners - Fixed Space / Single

08003N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Silver Pencil

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Brand Gaming / Offline

08043N

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Interactive Gold Pencil

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08064N

2008 Interactive Silver Pencil

Blitz / Los Angeles

Adobe

Adobe Creativity Conducted Flash Interactive Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08065N

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Domino's

BFD Builder and Pizza Tracker

Web Sites / E-Commerce

08032N

2008 Interactive Silver Pencil

Farfar / Stockholm

Bjorn Borg

Bjorn Borg

Web Sites / E-Commerce

08033N

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

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