The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
Who? Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single
Dynamite Surfing Agency: Saatchi & Saatchi / Copenhagen Client: Quiksilver Denmark Category: Online Branded Content / Single
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
Telia Safety Agency: Daddy / Göteborg Client: Telia Sonera Category: Banners - Fixed Space / Single
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online
"World's Worst"War Agency: HAKUHODO / TOKYO Client: TOHATO Inc. Category: Brand Gaming / Mobile
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Xfactor Agency: CHI & Partners / London Client: Carphone Warehouse Category: Microsites / Campaigns
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
The Clock Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web
Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Interactive Bronze Pencil

Ogilvy & Mather / Hong Kong

scmp.com

Who?

Online Branded Content / Single

08057N

2008 Interactive Bronze Pencil

Saatchi & Saatchi / Copenhagen

Quiksilver Denmark

Dynamite Surfing

Online Branded Content / Single

08058N

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Interactive Bronze Pencil

Daddy / Göteborg

Telia Sonera

Telia Safety

Banners - Fixed Space / Single

08003N

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Interactive Bronze Pencil

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

08041N

2008 Interactive Bronze Pencil

HAKUHODO / TOKYO

TOHATO Inc.

"World's Worst"War

Brand Gaming / Mobile

08044N

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Interactive Bronze Pencil

MAKIBISHI inc. / Tokyo

MAKIBISHI inc.

MAKIBISHI COMIC

Self-Promotion / Branded Content

08083N

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Interactive Bronze Pencil

CHI & Partners / London

Carphone Warehouse

Xfactor

Microsites / Campaigns

08025N

2008 Interactive Bronze Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Microsites / Campaigns

08026N

2008 Interactive Bronze Pencil

DDB Germany, Hamburg / Hamburg

Nike Deutschland GmbH

Nike + Miles

Branded Applications / Desktop

08048N

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

2008 Interactive Bronze Pencil

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

The Clock

Banners - Dynamic / Single

08010N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Interactive Bronze Pencil

Neue Digitale GmbH / Frankfurt am Main

Audi AG

Audi A4 Global Drives

Branded Applications / Web

08046N

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

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