The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
HD DVD Brand Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Dynamic / Campaign
The trip goes on II - Screensaver Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Tree Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Pot Noodle Network Agency: AKQA / London Client: Pot Noodle Category: Web Sites / Community-driven
Supersonic Agency: AKQA / London Client: Nike Category: Web Sites / Community-driven
Website Agency: Venables Bell & Partners / San Francisco Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3 Agency: Bascule Inc. / Minato-ku, Tokyo Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Walkman Project Agency: Dare / London Client: Sony Category: Web Sites / Community-driven
Nokia Urbanista Diaries Agency: R/GA / New York Client: Nokia Category: Web Sites / Community-driven
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Favourite Place Agency: Agency Republic / London Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film Agency: BBH / New York Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film Agency: BBH / New York Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch Agency: Cutwater / San Francisco Client: Ray-Ban Category: Online Branded Content / Single
Balloons Agency: JWT New Zealand / Auckland Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught Agency: Ogilvy & Mather / Toronto Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences Agency: Publicis Mojo / Auckland Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero Agency: R/GA / New York Client: Verizon Category: Online Branded Content / Single
Sack Story Agency: Tribal DDB Worldwide / New York Client: Philips Category: Online Branded Content / Single
Concept to Kitchen Agency: Avenue A | Razorfish / San Francisco Client: Breville Category: Web Sites / E-Commerce
IKEA Site Redesign Agency: HUGE / Brooklyn Client: IKEA Category: Web Sites / E-Commerce
Levi's® Europe Agency: Lateral / London Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life Agency: Megalo(s) / Annecy le Vieux Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Diesel Category: Web Sites / E-Commerce
Spoon Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat Agency: FEUER Kommunikation und Design AG / München Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website Agency: Hal Riney Publicis / San Francisco Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0 Agency: Jung von Matt / Stockholm Client: Jung von Matt Category: Self-Promotion / Websites
Ends of the Earth Agency: McKinney / durham Client: McKinney Category: Self-Promotion / Websites
The Vanishing Point Agency: 42 Entertainment / Pasadena Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout Agency: archibald ingall stretton... / London Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim Agency: Colenso BBDO / Auckland Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Integrated Branding Campaign / Interactive Only

08251N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HD DVD

HD DVD Brand Banner Campaign

Banners - Dynamic / Campaign

08112N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Blackbird Banners

Banners - Dynamic / Campaign

08113N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Windows

Banners - Dynamic / Campaign

08114N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Keep Discovering

Banners - Dynamic / Campaign

08115N

2008 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Schirn Kunsthalle Frankfurt

The trip goes on II - Screensaver

Branded Applications / Desktop

08202N

2008 Interactive Merit Award

FabraQuinteiro Comunicaçoes Ltda / São Paulo

Istituto de Pesquisa Ecologica

Tree

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

08265N

2008 Interactive Merit Award

AKQA / London

Pot Noodle

Pot Noodle Network

Web Sites / Community-driven

08180N

2008 Interactive Merit Award

AKQA / London

Nike

Supersonic

Web Sites / Community-driven

08181N

2008 Interactive Merit Award

Venables Bell & Partners / San Francisco

PG&E

Website

Web Sites / Community-driven

08182N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Adobe Systems Incorporated

Adobe Sugoroku CS3

Web Sites / Community-driven

08183N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE LASER

Web Sites / Community-driven

08184N

2008 Interactive Merit Award

Dare / London

Sony

Walkman Project

Web Sites / Community-driven

08185N

2008 Interactive Merit Award

R/GA / New York

Nokia

Nokia Urbanista Diaries

Web Sites / Community-driven

08186N

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Interactive Merit Award

Agency Republic / London

O2

Favourite Place

Online Branded Content / Single

08213N

2008 Interactive Merit Award

BBH / New York

Unilever

AXE Let the Game Continue Film

Online Branded Content / Single

08214N

2008 Interactive Merit Award

BBH / New York

Unilever

AXE World's Dirtiest Film Final Film

Online Branded Content / Single

08215N

2008 Interactive Merit Award

Cutwater / San Francisco

Ray-Ban

Ray Ban Viral: Sunglass Catch

Online Branded Content / Single

08216N

2008 Interactive Merit Award

JWT New Zealand / Auckland

Ford Motor Company New Zealand

Balloons

Online Branded Content / Single

08217N

2008 Interactive Merit Award

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Online Branded Content / Single

08218N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Enemy Weapon

Online Branded Content / Single

08219N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Ammo

Online Branded Content / Single

08220N

2008 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada:Dove Self-Esteem Fund

Onslaught

Online Branded Content / Single

08221N

2008 Interactive Merit Award

Publicis Mojo / Auckland

Schweppes

Consequences

Online Branded Content / Single

08222N

2008 Interactive Merit Award

R/GA / New York

Verizon

Verizon Action Hero

Online Branded Content / Single

08223N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

Sack Story

Online Branded Content / Single

08224N

2008 Interactive Merit Award

Avenue A | Razorfish / San Francisco

Breville

Concept to Kitchen

Web Sites / E-Commerce

08175N

2008 Interactive Merit Award

HUGE / Brooklyn

IKEA

IKEA Site Redesign

Web Sites / E-Commerce

08176N

2008 Interactive Merit Award

Lateral / London

Levi Strauss & Co Europe

Levi's® Europe

Web Sites / E-Commerce

08177N

2008 Interactive Merit Award

Megalo(s) / Annecy le Vieux

Diesel Parfums

Fuel for Life

Web Sites / E-Commerce

08178N

2008 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Diesel

Because We Care

Web Sites / E-Commerce

08179N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Spoon Inc.

Spoon

Self-Promotion / Websites

08259N

2008 Interactive Merit Award

FEUER Kommunikation und Design AG / München

FEUER Kommunikation und Design AG

Sing-O-Mat

Self-Promotion / Websites

08260N

2008 Interactive Merit Award

Hal Riney Publicis / San Francisco

Publicis & Hal Riney

Riney Website

Self-Promotion / Websites

08261N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Self-Promotion / Websites

08262N

2008 Interactive Merit Award

Jung von Matt / Stockholm

Jung von Matt

Self Promotion 2.0

Self-Promotion / Websites

08263N

2008 Interactive Merit Award

McKinney / durham

McKinney

Ends of the Earth

Self-Promotion / Websites

08264N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Microsoft/AMD

The Vanishing Point

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08229N

2008 Interactive Merit Award

archibald ingall stretton... / London

O2

Stareout

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08230N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08231N

2008 Interactive Merit Award

Colenso BBDO / Auckland

Monaco

Casio Exilim

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08232N

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