The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia
Agency: Forsman & Bodenfors / Gothenburg
Client: NE Nationalencyclopedin Category: Email Marketing / Single
Map
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man
Agency: Leo Burnett / Sydney
Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous
Agency: McCann Erickson Brazil / Sao Paulo
Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London
Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Microsites / Campaigns
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
The trip goes on II - Screensaver
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
The Vanishing Point
Agency: 42 Entertainment / Pasadena
Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout
Agency: archibald ingall stretton... / London
Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim
Agency: Colenso BBDO / Auckland
Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot
Agency: Daddy / Göteborg
Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829
Agency: Farfar / Stockholm
Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime
Agency: herraiz soto & co / barcelona
Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept
Agency: IconNicholson / New York
Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi
Agency: Profero / London
Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland
Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Simpsons Movie
Agency: 65 Media / Marina Del Rey
Client: 20th Century Fox Category: Web Sites / Corporate Image
Blackville
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy
Agency: Drill Inc. / Tokyo
Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe.
Agency: Euro RSCG 4D / Amstelveen
Client: InBev / Leffe Category: Web Sites / Corporate Image
Fashion Against AIDS
Agency: Great Works / Stockholm
Client: H&M Category: Web Sites / Corporate Image
Absolut Design
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards
Agency: MediaFront AS / Oslo
Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding
Agency: Odopod / San Francisco
Client: Nike Category: Web Sites / Corporate Image
Think About It.com
Agency: Transistor Studios / Venice
Client: Hyundai Category: Web Sites / Corporate Image
Mouseless site
Agency: VITRUVIO LEO BURNETT / Madrid
Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz smarS
Title:
ECOLOGIC SIGNATURE
Category:
Email Marketing / Single
Annual ID:
08210N
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
NE Nationalencyclopedin
Title:
Swedish National Encyclopedia
Category:
Email Marketing / Single
Annual ID:
08211N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Bush
Category:
Email Marketing / Single
Annual ID:
08212N
Award:
2008 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
S.O.S. Mata Atlantica
Title:
Map
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08266N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Wesley Mission
Title:
Homeless Man
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08267N
Award:
2008 Interactive Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Safe Kids
Title:
Dangerous
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08268N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08269N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Microsites / Campaigns
Annual ID:
08157N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on II - Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08202N
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Microsoft/AMD
Title:
The Vanishing Point
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08229N
Award:
2008 Interactive Merit Award
Agency:
archibald ingall stretton... / London
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08230N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08231N
Award:
2008 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08232N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Andy The Bot
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08233N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
070829
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08234N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Adobe
Title:
The Wall
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08235N
Award:
2008 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08236N
Award:
2008 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Nanette Lepore
Title:
Social Retailing(SM) Concept
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08237N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08238N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08239N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08240N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08241N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Wellington City Zoo
Title:
Close Encounters - Augmented Reality
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08242N
Award:
2008 Interactive Merit Award
Agency:
65 Media / Marina Del Rey
Client:
20th Century Fox
Title:
Simpsons Movie
Category:
Web Sites / Corporate Image
Annual ID:
08158N
Award:
2008 Interactive Merit Award
Agency:
Alt Group / Ponsonby
Client:
Karen Walker
Title:
Runaway Now
Category:
Web Sites / Corporate Image
Annual ID:
08159N
Award:
2008 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe Flash On
Category:
Web Sites / Corporate Image
Annual ID:
08160N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
vaio-john.com
Category:
Web Sites / Corporate Image
Annual ID:
08161N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Annual ID:
08162N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
Blackville
Category:
Web Sites / Corporate Image
Annual ID:
08163N
Award:
2008 Interactive Merit Award
Agency:
Drill Inc. / Tokyo
Client:
Yurakucho Marui
Title:
Fashion Therapy
Category:
Web Sites / Corporate Image
Annual ID:
08164N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
InBev / Leffe
Title:
Discover Life. Discover Leffe.
Category:
Web Sites / Corporate Image
Annual ID:
08165N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / London
Client:
Peugeot
Title:
Peugeot 308
Category:
Web Sites / Corporate Image
Annual ID:
08166N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
H&M
Title:
Fashion Against AIDS
Category:
Web Sites / Corporate Image
Annual ID:
08167N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Design
Category:
Web Sites / Corporate Image
Annual ID:
08168N
Award:
2008 Interactive Merit Award
Agency:
MediaFront AS / Oslo
Client:
Kreativt Forum
Title:
Stella Awards
Category:
Web Sites / Corporate Image
Annual ID:
08169N
Award:
2008 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Nike
Title:
Nike Skateboarding
Category:
Web Sites / Corporate Image
Annual ID:
08170N
Award:
2008 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Minuit
Title:
The World Of Minuit
Category:
Web Sites / Corporate Image
Annual ID:
08171N
Award:
2008 Interactive Merit Award
Agency:
Toy / New york
Client:
OfficeMax
Title:
Elf Yourself
Category:
Web Sites / Corporate Image
Annual ID:
08172N
Award:
2008 Interactive Merit Award
Agency:
Transistor Studios / Venice
Client:
Hyundai
Title:
Think About It.com
Category:
Web Sites / Corporate Image
Annual ID:
08173N
Award:
2008 Interactive Merit Award
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
DPSL /PEST CONTROL
Title:
Mouseless site
Category:
Web Sites / Corporate Image
Annual ID:
08174N
