The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Website
Agency: Venables Bell & Partners / San Francisco
Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Nokia Urbanista Diaries
Agency: R/GA / New York
Client: Nokia Category: Web Sites / Community-driven
TIPPING POINT
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games
Agency: Visual Jazz / South Melbourne
Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In
Agency: Wieden + Kennedy / London
Client: Cravendale Category: Brand Gaming / Online
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Avenue H
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Cherry Coke Online Campaign
Agency: Juxt Interactive / Newport Beach
Client: Coca Cola Category: Branded Applications / Web
Yaris XBox Live Arcade Game
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
Favourite Place
Agency: Agency Republic / London
Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch
Agency: Cutwater / San Francisco
Client: Ray-Ban Category: Online Branded Content / Single
Balloons
Agency: JWT New Zealand / Auckland
Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero
Agency: R/GA / New York
Client: Verizon Category: Online Branded Content / Single
Sack Story
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Online Branded Content / Single
The Vanishing Point
Agency: 42 Entertainment / Pasadena
Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout
Agency: archibald ingall stretton... / London
Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim
Agency: Colenso BBDO / Auckland
Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot
Agency: Daddy / Göteborg
Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829
Agency: Farfar / Stockholm
Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime
Agency: herraiz soto & co / barcelona
Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept
Agency: IconNicholson / New York
Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi
Agency: Profero / London
Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland
Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Annual ID:
08180N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Annual ID:
08181N
Award:
2008 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
PG&E
Title:
Website
Category:
Web Sites / Community-driven
Annual ID:
08182N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Annual ID:
08183N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Annual ID:
08184N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Annual ID:
08185N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Urbanista Diaries
Category:
Web Sites / Community-driven
Annual ID:
08186N
Award:
2008 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO Draught Guinness
Title:
TIPPING POINT
Category:
Brand Gaming / Online
Annual ID:
08187N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Fantarize the World
Category:
Brand Gaming / Online
Annual ID:
08188N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Annual ID:
08189N
Award:
2008 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Brand Gaming / Online
Annual ID:
08190N
Award:
2008 Interactive Merit Award
Agency:
LOBO / SAO PAULO
Client:
Target
Title:
Target 2 day sale
Category:
Brand Gaming / Online
Annual ID:
08191N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Brand Gaming / Online
Annual ID:
08192N
Award:
2008 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Coca-Cola GmbH
Title:
Coca-Cola Zero Carrera Live Race
Category:
Brand Gaming / Online
Annual ID:
08193N
Award:
2008 Interactive Merit Award
Agency:
Visual Jazz / South Melbourne
Client:
Defence Force Recruiting - Australia
Title:
Defencejobs Games
Category:
Brand Gaming / Online
Annual ID:
08194N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Cravendale
Title:
Cravendale - Join In
Category:
Brand Gaming / Online
Annual ID:
08195N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Annual ID:
08199N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Annual ID:
08200N
Award:
2008 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Coca Cola
Title:
Cherry Coke Online Campaign
Category:
Branded Applications / Web
Annual ID:
08201N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Yaris XBox Live Arcade Game
Category:
Brand Gaming / Offline
Annual ID:
08196N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Annual ID:
08213N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Annual ID:
08214N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Annual ID:
08215N
Award:
2008 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray-Ban
Title:
Ray Ban Viral: Sunglass Catch
Category:
Online Branded Content / Single
Annual ID:
08216N
Award:
2008 Interactive Merit Award
Agency:
JWT New Zealand / Auckland
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Annual ID:
08217N
Award:
2008 Interactive Merit Award
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Online Branded Content / Single
Annual ID:
08218N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Annual ID:
08219N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Annual ID:
08220N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Annual ID:
08221N
Award:
2008 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Consequences
Category:
Online Branded Content / Single
Annual ID:
08222N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Action Hero
Category:
Online Branded Content / Single
Annual ID:
08223N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
Sack Story
Category:
Online Branded Content / Single
Annual ID:
08224N
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Microsoft/AMD
Title:
The Vanishing Point
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08229N
Award:
2008 Interactive Merit Award
Agency:
archibald ingall stretton... / London
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08230N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08231N
Award:
2008 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08232N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Andy The Bot
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08233N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
070829
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08234N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Adobe
Title:
The Wall
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08235N
Award:
2008 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08236N
Award:
2008 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Nanette Lepore
Title:
Social Retailing(SM) Concept
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08237N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08238N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08239N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08240N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08241N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Wellington City Zoo
Title:
Close Encounters - Augmented Reality
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08242N
