The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Didiom - Mobile Music Marketplace Agency: Didiom LLC / New York Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile
Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign
YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign
Simpsons Movie Agency: 65 Media / Marina Del Rey Client: 20th Century Fox Category: Web Sites / Corporate Image
Runaway Now Agency: Alt Group / Ponsonby Client: Karen Walker Category: Web Sites / Corporate Image
Adobe Flash On Agency: Big Spaceship / Brooklyn Client: Adobe Category: Web Sites / Corporate Image
vaio-john.com Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
Pau Gasol Website Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image
Blackville Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe. Agency: Euro RSCG 4D / Amstelveen Client: InBev / Leffe Category: Web Sites / Corporate Image
Peugeot 308 Agency: Euro RSCG 4D / London Client: Peugeot Category: Web Sites / Corporate Image
Fashion Against AIDS Agency: Great Works / Stockholm Client: H&M Category: Web Sites / Corporate Image
Absolut Design Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards Agency: MediaFront AS / Oslo Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding Agency: Odopod / San Francisco Client: Nike Category: Web Sites / Corporate Image
The World Of Minuit Agency: Resn / Wellington Client: Minuit Category: Web Sites / Corporate Image
Elf Yourself Agency: Toy / New york Client: OfficeMax Category: Web Sites / Corporate Image
Think About It.com Agency: Transistor Studios / Venice Client: Hyundai Category: Web Sites / Corporate Image
Mouseless site Agency: VITRUVIO LEO BURNETT / Madrid Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth Agency: CHI & Partners / London Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
Spoon Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat Agency: FEUER Kommunikation und Design AG / München Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website Agency: Hal Riney Publicis / San Francisco Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0 Agency: Jung von Matt / Stockholm Client: Jung von Matt Category: Self-Promotion / Websites
Ends of the Earth Agency: McKinney / durham Client: McKinney Category: Self-Promotion / Websites
Map Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man Agency: Leo Burnett / Sydney Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous Agency: McCann Erickson Brazil / Sao Paulo Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball Agency: Profero / London Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Microsites / Campaigns
Pot Noodle Network Agency: AKQA / London Client: Pot Noodle Category: Web Sites / Community-driven
Supersonic Agency: AKQA / London Client: Nike Category: Web Sites / Community-driven
Website Agency: Venables Bell & Partners / San Francisco Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3 Agency: Bascule Inc. / Minato-ku, Tokyo Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Walkman Project Agency: Dare / London Client: Sony Category: Web Sites / Community-driven
Nokia Urbanista Diaries Agency: R/GA / New York Client: Nokia Category: Web Sites / Community-driven
Tree Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Smirnoff.mobi Agency: AKQA / London Client: Smirnoff Category: Mobile Advertising / Single
Get it straight Agency: Jung von Matt AG / Stuttgart Client: Robert Bosch Category: Mobile Advertising / Single
3 Para Agency: Lean Mean Fighting Machine / London Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye Agency: Ogilvy & Mather / Hong Kong Client: Motorola Category: Mobile Advertising / Single
Nike AF1 Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Underwater Case PT-029 Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive

2008 Interactive Merit Award

Didiom LLC / New York

Didiom LLC (In-house design)

Didiom - Mobile Music Marketplace

Branded Applications / Mobile

08203N

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Triple Slanguage

Online Branded Content / Campaign

08225N

2008 Interactive Merit Award

JWT / Mumbai

Sulekha.com

YellowRippers

Online Branded Content / Campaign

08226N

2008 Interactive Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Viral Campaign

Online Branded Content / Campaign

08227N

2008 Interactive Merit Award

Mother / London

Coca-Cola

Coca-Cola Football

Online Branded Content / Campaign

08228N

2008 Interactive Merit Award

65 Media / Marina Del Rey

20th Century Fox

Simpsons Movie

Web Sites / Corporate Image

08158N

2008 Interactive Merit Award

Alt Group / Ponsonby

Karen Walker

Runaway Now

Web Sites / Corporate Image

08159N

2008 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe Flash On

Web Sites / Corporate Image

08160N

2008 Interactive Merit Award

Dare / London

Sony

vaio-john.com

Web Sites / Corporate Image

08161N

2008 Interactive Merit Award

Doubleyou / Barcelona

Nike

Pau Gasol Website

Web Sites / Corporate Image

08162N

2008 Interactive Merit Award

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

Blackville

Web Sites / Corporate Image

08163N

2008 Interactive Merit Award

Drill Inc. / Tokyo

Yurakucho Marui

Fashion Therapy

Web Sites / Corporate Image

08164N

2008 Interactive Merit Award

Euro RSCG 4D / Amstelveen

InBev / Leffe

Discover Life. Discover Leffe.

Web Sites / Corporate Image

08165N

2008 Interactive Merit Award

Euro RSCG 4D / London

Peugeot

Peugeot 308

Web Sites / Corporate Image

08166N

2008 Interactive Merit Award

Great Works / Stockholm

H&M

Fashion Against AIDS

Web Sites / Corporate Image

08167N

2008 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Design

Web Sites / Corporate Image

08168N

2008 Interactive Merit Award

MediaFront AS / Oslo

Kreativt Forum

Stella Awards

Web Sites / Corporate Image

08169N

2008 Interactive Merit Award

Odopod / San Francisco

Nike

Nike Skateboarding

Web Sites / Corporate Image

08170N

2008 Interactive Merit Award

Resn / Wellington

Minuit

The World Of Minuit

Web Sites / Corporate Image

08171N

2008 Interactive Merit Award

Toy / New york

OfficeMax

Elf Yourself

Web Sites / Corporate Image

08172N

2008 Interactive Merit Award

Transistor Studios / Venice

Hyundai

Think About It.com

Web Sites / Corporate Image

08173N

2008 Interactive Merit Award

VITRUVIO LEO BURNETT / Madrid

DPSL /PEST CONTROL

Mouseless site

Web Sites / Corporate Image

08174N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

Public Service/Cultural Institutions/Educational / Websites

08275N

2008 Interactive Merit Award

CHI & Partners / London

Friends of the Earth

Friends of the Earth

Public Service/Cultural Institutions/Educational / Websites

08276N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Spoon Inc.

Spoon

Self-Promotion / Websites

08259N

2008 Interactive Merit Award

FEUER Kommunikation und Design AG / München

FEUER Kommunikation und Design AG

Sing-O-Mat

Self-Promotion / Websites

08260N

2008 Interactive Merit Award

Hal Riney Publicis / San Francisco

Publicis & Hal Riney

Riney Website

Self-Promotion / Websites

08261N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Self-Promotion / Websites

08262N

2008 Interactive Merit Award

Jung von Matt / Stockholm

Jung von Matt

Self Promotion 2.0

Self-Promotion / Websites

08263N

2008 Interactive Merit Award

McKinney / durham

McKinney

Ends of the Earth

Self-Promotion / Websites

08264N

2008 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

S.O.S. Mata Atlantica

Map

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08266N

2008 Interactive Merit Award

Leo Burnett / Sydney

Wesley Mission

Homeless Man

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08267N

2008 Interactive Merit Award

McCann Erickson Brazil / Sao Paulo

Safe Kids

Dangerous

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08268N

2008 Interactive Merit Award

Profero / London

Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information

FRANK Mental Effects of Cannabis: Spliff Pinball

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08269N

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Microsites / Campaigns

08157N

2008 Interactive Merit Award

AKQA / London

Pot Noodle

Pot Noodle Network

Web Sites / Community-driven

08180N

2008 Interactive Merit Award

AKQA / London

Nike

Supersonic

Web Sites / Community-driven

08181N

2008 Interactive Merit Award

Venables Bell & Partners / San Francisco

PG&E

Website

Web Sites / Community-driven

08182N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Adobe Systems Incorporated

Adobe Sugoroku CS3

Web Sites / Community-driven

08183N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXE LASER

Web Sites / Community-driven

08184N

2008 Interactive Merit Award

Dare / London

Sony

Walkman Project

Web Sites / Community-driven

08185N

2008 Interactive Merit Award

R/GA / New York

Nokia

Nokia Urbanista Diaries

Web Sites / Community-driven

08186N

2008 Interactive Merit Award

FabraQuinteiro Comunicaçoes Ltda / São Paulo

Istituto de Pesquisa Ecologica

Tree

Public Service/Cultural Institutions/Educational / Banners - Fixed Space

08265N

2008 Interactive Merit Award

AKQA / London

Smirnoff

Smirnoff.mobi

Mobile Advertising / Single

08204N

2008 Interactive Merit Award

Jung von Matt AG / Stuttgart

Robert Bosch

Get it straight

Mobile Advertising / Single

08205N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Harper Collins

3 Para

Mobile Advertising / Single

08206N

2008 Interactive Merit Award

Ogilvy & Mather / Hong Kong

Motorola

Say Goodbye

Mobile Advertising / Single

08207N

2008 Interactive Merit Award

R/GA / New York

Nike

Nike AF1 Mobile

Mobile Advertising / Single

08208N

2008 Interactive Merit Award

Springer & Jacoby Werbeagentur GmbH / Hamburg

OLYMPUS EUROPA GmbH

Underwater Case PT-029

Mobile Advertising / Single

08209N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Trent Reznor/NIN

Year Zero

Integrated Branding Campaign / Interactive and Non-Interactive

08252N

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