The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
Truths about the Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off Agency: Lean Mean Fighting Machine / London Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND Agency: Wunderman Brazil / Sao Paulo Client: Land Rover Category: Banners - Fixed Space / Campaign
The Vanishing Point Agency: 42 Entertainment / Pasadena Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout Agency: archibald ingall stretton... / London Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim Agency: Colenso BBDO / Auckland Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot Agency: Daddy / Göteborg Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829 Agency: Farfar / Stockholm Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall Agency: Goodby, Silverstein and Partners / San Francisco Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime Agency: herraiz soto & co / barcelona Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept Agency: IconNicholson / New York Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads Agency: Jung von Matt AG / Stuttgart Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi Agency: Profero / London Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality Agency: Saatchi & Saatchi NZ / Auckland Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Simpsons Movie Agency: 65 Media / Marina Del Rey Client: 20th Century Fox Category: Web Sites / Corporate Image
Runaway Now Agency: Alt Group / Ponsonby Client: Karen Walker Category: Web Sites / Corporate Image
Adobe Flash On Agency: Big Spaceship / Brooklyn Client: Adobe Category: Web Sites / Corporate Image
vaio-john.com Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
Pau Gasol Website Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image
Blackville Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe. Agency: Euro RSCG 4D / Amstelveen Client: InBev / Leffe Category: Web Sites / Corporate Image
Peugeot 308 Agency: Euro RSCG 4D / London Client: Peugeot Category: Web Sites / Corporate Image
Fashion Against AIDS Agency: Great Works / Stockholm Client: H&M Category: Web Sites / Corporate Image
Absolut Design Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards Agency: MediaFront AS / Oslo Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding Agency: Odopod / San Francisco Client: Nike Category: Web Sites / Corporate Image
The World Of Minuit Agency: Resn / Wellington Client: Minuit Category: Web Sites / Corporate Image
Elf Yourself Agency: Toy / New york Client: OfficeMax Category: Web Sites / Corporate Image
Think About It.com Agency: Transistor Studios / Venice Client: Hyundai Category: Web Sites / Corporate Image
Mouseless site Agency: VITRUVIO LEO BURNETT / Madrid Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
Spoon Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat Agency: FEUER Kommunikation und Design AG / München Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website Agency: Hal Riney Publicis / San Francisco Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0 Agency: Jung von Matt / Stockholm Client: Jung von Matt Category: Self-Promotion / Websites
Ends of the Earth Agency: McKinney / durham Client: McKinney Category: Self-Promotion / Websites

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Integrated Branding Campaign / Interactive Only

08251N

2008 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Truths about the Gol

Banners - Fixed Space / Campaign

08103N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

COI - Department of Health

Send Off

Banners - Fixed Space / Campaign

08104N

2008 Interactive Merit Award

Wunderman Brazil / Sao Paulo

Land Rover

GO BEYOND

Banners - Fixed Space / Campaign

08105N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Microsoft/AMD

The Vanishing Point

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08229N

2008 Interactive Merit Award

archibald ingall stretton... / London

O2

Stareout

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08230N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08231N

2008 Interactive Merit Award

Colenso BBDO / Auckland

Monaco

Casio Exilim

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08232N

2008 Interactive Merit Award

Daddy / Göteborg

Telia Sonera

Andy The Bot

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08233N

2008 Interactive Merit Award

Farfar / Stockholm

Nokia

070829

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08234N

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Adobe

The Wall

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08235N

2008 Interactive Merit Award

herraiz soto & co / barcelona

hp

HP-Showtime

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08236N

2008 Interactive Merit Award

IconNicholson / New York

Nanette Lepore

Social Retailing(SM) Concept

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08237N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

Tagged in Motion

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08238N

2008 Interactive Merit Award

Jung von Matt AG / Stuttgart

SIXT

SIXT Ebay Ads

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08239N

2008 Interactive Merit Award

Ogilvy & Mather Japan / Shibuya-ku

Fiat Group Automobiles Japan Ltd.

FIAT Driving Art Project

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08240N

2008 Interactive Merit Award

Profero / London

Diageo Japan

Guinness Navi

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08241N

2008 Interactive Merit Award

Saatchi & Saatchi NZ / Auckland

Wellington City Zoo

Close Encounters - Augmented Reality

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08242N

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Interactive Merit Award

65 Media / Marina Del Rey

20th Century Fox

Simpsons Movie

Web Sites / Corporate Image

08158N

2008 Interactive Merit Award

Alt Group / Ponsonby

Karen Walker

Runaway Now

Web Sites / Corporate Image

08159N

2008 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe Flash On

Web Sites / Corporate Image

08160N

2008 Interactive Merit Award

Dare / London

Sony

vaio-john.com

Web Sites / Corporate Image

08161N

2008 Interactive Merit Award

Doubleyou / Barcelona

Nike

Pau Gasol Website

Web Sites / Corporate Image

08162N

2008 Interactive Merit Award

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

Blackville

Web Sites / Corporate Image

08163N

2008 Interactive Merit Award

Drill Inc. / Tokyo

Yurakucho Marui

Fashion Therapy

Web Sites / Corporate Image

08164N

2008 Interactive Merit Award

Euro RSCG 4D / Amstelveen

InBev / Leffe

Discover Life. Discover Leffe.

Web Sites / Corporate Image

08165N

2008 Interactive Merit Award

Euro RSCG 4D / London

Peugeot

Peugeot 308

Web Sites / Corporate Image

08166N

2008 Interactive Merit Award

Great Works / Stockholm

H&M

Fashion Against AIDS

Web Sites / Corporate Image

08167N

2008 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Design

Web Sites / Corporate Image

08168N

2008 Interactive Merit Award

MediaFront AS / Oslo

Kreativt Forum

Stella Awards

Web Sites / Corporate Image

08169N

2008 Interactive Merit Award

Odopod / San Francisco

Nike

Nike Skateboarding

Web Sites / Corporate Image

08170N

2008 Interactive Merit Award

Resn / Wellington

Minuit

The World Of Minuit

Web Sites / Corporate Image

08171N

2008 Interactive Merit Award

Toy / New york

OfficeMax

Elf Yourself

Web Sites / Corporate Image

08172N

2008 Interactive Merit Award

Transistor Studios / Venice

Hyundai

Think About It.com

Web Sites / Corporate Image

08173N

2008 Interactive Merit Award

VITRUVIO LEO BURNETT / Madrid

DPSL /PEST CONTROL

Mouseless site

Web Sites / Corporate Image

08174N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Spoon Inc.

Spoon

Self-Promotion / Websites

08259N

2008 Interactive Merit Award

FEUER Kommunikation und Design AG / München

FEUER Kommunikation und Design AG

Sing-O-Mat

Self-Promotion / Websites

08260N

2008 Interactive Merit Award

Hal Riney Publicis / San Francisco

Publicis & Hal Riney

Riney Website

Self-Promotion / Websites

08261N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Self-Promotion / Websites

08262N

2008 Interactive Merit Award

Jung von Matt / Stockholm

Jung von Matt

Self Promotion 2.0

Self-Promotion / Websites

08263N

2008 Interactive Merit Award

McKinney / durham

McKinney

Ends of the Earth

Self-Promotion / Websites

08264N

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