The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign Agency: BBH New York / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Favourite Place Agency: Agency Republic / London Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film Agency: BBH New York / New York Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film Agency: BBH New York / New York Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch Agency: Cutwater / San Francisco Client: Ray-Ban Category: Online Branded Content / Single
Balloons Agency: JWT New Zealand / Auckland Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught Agency: Ogilvy & Mather / Toronto Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences Agency: Publicis Mojo / Auckland Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero Agency: R/GA / New York Client: Verizon Category: Online Branded Content / Single
Sack Story Agency: Tribal DDB Worldwide / New York Client: Philips Category: Online Branded Content / Single
Concept to Kitchen Agency: Avenue A | Razorfish / San Francisco Client: Breville Category: Web Sites / E-Commerce
IKEA Site Redesign Agency: HUGE / Brooklyn Client: IKEA Category: Web Sites / E-Commerce
Levi's® Europe Agency: Lateral / London Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life Agency: Megalo(s) / Annecy le Vieux Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Diesel Category: Web Sites / E-Commerce
Spoon Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat Agency: FEUER Kommunikation und Design AG / München Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website Agency: Hal Riney Publicis / San Francisco Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0 Agency: Jung von Matt / Stockholm Client: Jung von Matt Category: Self-Promotion / Websites
Ends of the Earth Agency: McKinney / durham Client: McKinney Category: Self-Promotion / Websites
Truths about the Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off Agency: Lean Mean Fighting Machine / London Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND Agency: Wunderman Brazil / Sao Paulo Client: Land Rover Category: Banners - Fixed Space / Campaign
The Vanishing Point Agency: 42 Entertainment / Pasadena Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout Agency: archibald ingall stretton... / London Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com Agency: Barkley / Kansas City Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim Agency: Colenso BBDO / Auckland Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot Agency: Daddy / Göteborg Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829 Agency: Farfar / Stockholm Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall Agency: Goodby, Silverstein and Partners / San Francisco Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime Agency: herraiz soto & co / barcelona Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Merit Award

42 Entertainment / Pasadena

Trent Reznor/NIN

Year Zero

Integrated Branding Campaign / Interactive and Non-Interactive

08252N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE BCWW Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08253N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Sprite

Sublymonal Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08254N

2008 Interactive Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Schlämmer's quest

Integrated Branding Campaign / Interactive and Non-Interactive

08255N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

Syueisha Inc.

JUMP SQ. "Hide-and-seek Advertising" Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08256N

2008 Interactive Merit Award

Doubleyou / Barcelona

Atrapalo.com

The first TV show that doesn't happen on TV

Integrated Branding Campaign / Interactive and Non-Interactive

08257N

2008 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Hewlett-Packard

HP Toyrama

Integrated Branding Campaign / Interactive and Non-Interactive

08258N

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Interactive Merit Award

Agency Republic / London

O2

Favourite Place

Online Branded Content / Single

08213N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE Let the Game Continue Film

Online Branded Content / Single

08214N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Final Film

Online Branded Content / Single

08215N

2008 Interactive Merit Award

Cutwater / San Francisco

Ray-Ban

Ray Ban Viral: Sunglass Catch

Online Branded Content / Single

08216N

2008 Interactive Merit Award

JWT New Zealand / Auckland

Ford Motor Company New Zealand

Balloons

Online Branded Content / Single

08217N

2008 Interactive Merit Award

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Online Branded Content / Single

08218N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Enemy Weapon

Online Branded Content / Single

08219N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Ammo

Online Branded Content / Single

08220N

2008 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada:Dove Self-Esteem Fund

Onslaught

Online Branded Content / Single

08221N

2008 Interactive Merit Award

Publicis Mojo / Auckland

Schweppes

Consequences

Online Branded Content / Single

08222N

2008 Interactive Merit Award

R/GA / New York

Verizon

Verizon Action Hero

Online Branded Content / Single

08223N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

Sack Story

Online Branded Content / Single

08224N

2008 Interactive Merit Award

Avenue A | Razorfish / San Francisco

Breville

Concept to Kitchen

Web Sites / E-Commerce

08175N

2008 Interactive Merit Award

HUGE / Brooklyn

IKEA

IKEA Site Redesign

Web Sites / E-Commerce

08176N

2008 Interactive Merit Award

Lateral / London

Levi Strauss & Co Europe

Levi's® Europe

Web Sites / E-Commerce

08177N

2008 Interactive Merit Award

Megalo(s) / Annecy le Vieux

Diesel Parfums

Fuel for Life

Web Sites / E-Commerce

08178N

2008 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Diesel

Because We Care

Web Sites / E-Commerce

08179N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Spoon Inc.

Spoon

Self-Promotion / Websites

08259N

2008 Interactive Merit Award

FEUER Kommunikation und Design AG / München

FEUER Kommunikation und Design AG

Sing-O-Mat

Self-Promotion / Websites

08260N

2008 Interactive Merit Award

Hal Riney Publicis / San Francisco

Publicis & Hal Riney

Riney Website

Self-Promotion / Websites

08261N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Self-Promotion / Websites

08262N

2008 Interactive Merit Award

Jung von Matt / Stockholm

Jung von Matt

Self Promotion 2.0

Self-Promotion / Websites

08263N

2008 Interactive Merit Award

McKinney / durham

McKinney

Ends of the Earth

Self-Promotion / Websites

08264N

2008 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Truths about the Gol

Banners - Fixed Space / Campaign

08103N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

COI - Department of Health

Send Off

Banners - Fixed Space / Campaign

08104N

2008 Interactive Merit Award

Wunderman Brazil / Sao Paulo

Land Rover

GO BEYOND

Banners - Fixed Space / Campaign

08105N

2008 Interactive Merit Award

42 Entertainment / Pasadena

Microsoft/AMD

The Vanishing Point

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08229N

2008 Interactive Merit Award

archibald ingall stretton... / London

O2

Stareout

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08230N

2008 Interactive Merit Award

Barkley / Kansas City

March of Dimes Foundation

WhatAreYouWondering.com

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08231N

2008 Interactive Merit Award

Colenso BBDO / Auckland

Monaco

Casio Exilim

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08232N

2008 Interactive Merit Award

Daddy / Göteborg

Telia Sonera

Andy The Bot

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08233N

2008 Interactive Merit Award

Farfar / Stockholm

Nokia

070829

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08234N

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Adobe

The Wall

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08235N

2008 Interactive Merit Award

herraiz soto & co / barcelona

hp

HP-Showtime

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08236N

Follow Us