The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign Agency: BBH New York / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
LeBron: The Complete Story Agency: AKQA / San Francisco Client: Nike Category: Microsites / Corporate Image
celebration dance Agency: Clemenger BLUE BBDO / Melbourne Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron Agency: Crispin Porter + Bogusky / Coconut Grove Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough. Agency: Dentsu Inc. / Tokyo Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080 Agency: henderson bas / Toronto Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage Agency: Lowe Brindfors / Stockholm Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Coke Kissmas Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image
Audi TT- Microsite Agency: Ogilvy Cape Town / Cape Town Client: Audi Category: Microsites / Corporate Image
Appear on the news Agency: OgilvyOne Worldwide Spain / Madrid Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite Agency: The Martin Agency / Richmond Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image
The trip goes on II - Screensaver Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Unite for Africa Agency: Åkestam Holst / Stockholm Client: RFSU (The Swedish Association for Sexuality Education) Category: Public Service/Cultural Institutions/Educational / Microsites
ElectroCity Agency: Lowe & Rivet / The Rocks Client: Genesis Energy Category: Public Service/Cultural Institutions/Educational / Microsites
TearItDown.org Agency: Middle Child / Lake Forest Client: Amnesty International USA Category: Public Service/Cultural Institutions/Educational / Microsites
Balloon Lungs Agency: Ogilvy / Auckland Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Get On Board and The Almighty Forest Agency: Real Pie Media / Beverly Hills Client: NBC Universal Category: Public Service/Cultural Institutions/Educational / Microsites
Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
Yaris XBox Live Arcade Game Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Snakes Subsonic Agency: Nokia / Richmond Client: Nokia Category: Brand Gaming / Mobile
Nokia N81 9-Steps Agency: Ogilvy Singapore / Singapore Client: Nokia Category: Brand Gaming / Mobile
The Anatomy of Pro-Safe Agency: Agency Republic / London Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site Agency: AKQA / Washington, DC Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure Agency: Arc Worldwide / Chicago Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City Agency: BBDO New York / New York Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website Agency: BBH New York / New York Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Product-Specific Subsites

2008 Interactive Merit Award

42 Entertainment / Pasadena

Trent Reznor/NIN

Year Zero

Integrated Branding Campaign / Interactive and Non-Interactive

08252N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE BCWW Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08253N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Sprite

Sublymonal Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08254N

2008 Interactive Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Schlämmer's quest

Integrated Branding Campaign / Interactive and Non-Interactive

08255N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

Syueisha Inc.

JUMP SQ. "Hide-and-seek Advertising" Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08256N

2008 Interactive Merit Award

Doubleyou / Barcelona

Atrapalo.com

The first TV show that doesn't happen on TV

Integrated Branding Campaign / Interactive and Non-Interactive

08257N

2008 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Hewlett-Packard

HP Toyrama

Integrated Branding Campaign / Interactive and Non-Interactive

08258N

2008 Interactive Merit Award

AKQA / San Francisco

Nike

LeBron: The Complete Story

Microsites / Corporate Image

08116N

2008 Interactive Merit Award

Clemenger BLUE BBDO / Melbourne

National Australia Bank

celebration dance

Microsites / Corporate Image

08117N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Volkswagen

Compare-a-tron

Microsites / Corporate Image

08118N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsonizeme.com

Microsites / Corporate Image

08119N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Bracketomatic.com

Microsites / Corporate Image

08120N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

MORIMOTO Co.,Ltd.

Good is not enough.

Microsites / Corporate Image

08121N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Think About It Teaser Site

Microsites / Corporate Image

08122N

2008 Interactive Merit Award

HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku

Japan Post Holdings Co., Ltd.

Japan Post, Always With You

Microsites / Corporate Image

08123N

2008 Interactive Merit Award

henderson bas / Toronto

Discovery Communications Inc.

Discovery Club 1080

Microsites / Corporate Image

08124N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Artois - InBev UK

Le Passage

Microsites / Corporate Image

08125N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Stella Artois - InBev

La Bouteille

Microsites / Corporate Image

08126N

2008 Interactive Merit Award

MCCANN ERICKSON / MADRID

Coke

Coke Kissmas

Microsites / Corporate Image

08127N

2008 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Audi

Audi TT- Microsite

Microsites / Corporate Image

08128N

2008 Interactive Merit Award

OgilvyOne Worldwide Spain / Madrid

Yell Publicidad

Appear on the news

Microsites / Corporate Image

08129N

2008 Interactive Merit Award

The Martin Agency / Richmond

X Games

Summer X Games Microsite

Microsites / Corporate Image

08130N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

START A CHAIN REACTION

Microsites / Corporate Image

08131N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

SEDUCTION BY LIGHT

Microsites / Corporate Image

08132N

2008 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Schirn Kunsthalle Frankfurt

The trip goes on II - Screensaver

Branded Applications / Desktop

08202N

2008 Interactive Merit Award

Åkestam Holst / Stockholm

RFSU (The Swedish Association for Sexuality Education)

Unite for Africa

Public Service/Cultural Institutions/Educational / Microsites

08270N

2008 Interactive Merit Award

Lowe & Rivet / The Rocks

Genesis Energy

ElectroCity

Public Service/Cultural Institutions/Educational / Microsites

08271N

2008 Interactive Merit Award

Middle Child / Lake Forest

Amnesty International USA

TearItDown.org

Public Service/Cultural Institutions/Educational / Microsites

08272N

2008 Interactive Merit Award

Ogilvy / Auckland

Asthma & Respiratory Foundation

Balloon Lungs

Public Service/Cultural Institutions/Educational / Microsites

08273N

2008 Interactive Merit Award

Real Pie Media / Beverly Hills

NBC Universal

Get On Board and The Almighty Forest

Public Service/Cultural Institutions/Educational / Microsites

08274N

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Integrated Branding Campaign / Interactive Only

08251N

2008 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA, Inc.

Yaris XBox Live Arcade Game

Brand Gaming / Offline

08196N

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Interactive Merit Award

Nokia / Richmond

Nokia

Snakes Subsonic

Brand Gaming / Mobile

08197N

2008 Interactive Merit Award

Ogilvy Singapore / Singapore

Nokia

Nokia N81 9-Steps

Brand Gaming / Mobile

08198N

2008 Interactive Merit Award

Agency Republic / London

Mercedes-Benz

The Anatomy of Pro-Safe

Microsites / Product-Specific Subsites

08133N

2008 Interactive Merit Award

AKQA / Washington, DC

Ubisoft

Rev64: EndWar Teaser Site

Microsites / Product-Specific Subsites

08134N

2008 Interactive Merit Award

Arc Worldwide / Chicago

McDonald's

Shrek's Treketh To Adventure

Microsites / Product-Specific Subsites

08135N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Coke & Faithless

Microsites / Product-Specific Subsites

08136N

2008 Interactive Merit Award

BBDO New York / New York

Motorola

Motorola City

Microsites / Product-Specific Subsites

08137N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE Let the Game Continue Website

Microsites / Product-Specific Subsites

08138N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Angry-Gram

Microsites / Product-Specific Subsites

08139N

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